eBay insider Form 4: 23.6K-share sale, holdings now 44.4K

Rhea-AI Filing Summary

EBAY – Form 4 filing (18 Jun 2025): Senior Vice President & Chief Commercial Officer Jordan D. Sweetnam reported the sale of 23,597 shares of eBay Inc. common stock on 17 Jun 2025. The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on 29 Feb 2024, indicating it was pre-scheduled.

The weighted-average selling price was $77.38, with individual trade prices ranging from $77.26 to $77.65. Following the sale, Sweetnam’s direct holding stands at 44,413 shares.

No derivative security activity or additional transactions were disclosed in this filing.

Positive

• Sale executed under a Rule 10b5-1 trading plan, reflecting adherence to governance best practices and reducing perceptions of opportunistic trading.

Negative

• Insider reduced holdings by 23,597 shares, potentially signaling decreased personal exposure to eBay’s equity performance.

Insights

Financial Analyst

TL;DR: Pre-planned insider sale of 23.6k EBAY shares at $77.38 leaves officer with 44.4k shares; neutral signal.

An officer-level insider reduced direct ownership by roughly one-third through a Rule 10b5-1 plan, lessening concerns about timing but still representing a meaningful divestiture. The remaining stake indicates continued alignment with shareholders. Given eBay’s multi-billion-dollar market capitalization, the transaction size is immaterial to valuation and liquidity, so market impact should be modest.

Corporate Governance Expert

TL;DR: Transaction aligns with governance best practices via 10b5-1, but lowers insider skin-in-the-game.

Use of a pre-established 10b5-1 plan demonstrates compliance and mitigates litigation risk related to insider trading. However, the 23,597-share sale reduces ownership concentration of a key executive, which some investors monitor as an indicator of commitment. No red flags on reporting accuracy or timeliness were observed.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sweetnam Jordan Douglas Bradley

(Last) (First) (Middle)

C/O EBAY INC. 2025 HAMILTON AVE.

(Street)

SAN JOSE CA 95125

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Chief Commercial Officer

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/17/2025		S		23,597(1)	D	$77.38(2)	44,413	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on February 29, 2024.

2. Represents the weighted average price of shares sold at prices that ranged from $77.26 to $77.65. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.

	By: Greg Kerber For: Jordan Sweetnam	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many EBAY shares did Jordan Sweetnam sell on 17 Jun 2025?

He sold 23,597 shares of eBay common stock.

What was the average selling price of the shares?

The weighted-average price was $77.38, with trades between $77.26 and $77.65.

How many EBAY shares does Sweetnam own after the sale?

Following the transaction, he directly owns 44,413 shares.

Was the transaction part of a 10b5-1 trading plan?

Yes. The filing states the sale was made under a Rule 10b5-1 plan adopted on 29 Feb 2024.

Does the Form 4 report any derivative security transactions?

No. No derivative securities were acquired or disposed of in this filing.