e.l.f. Beauty (ELF) files Form 144 to sell 565 restricted shares

Rhea-AI Filing Summary

Form 144 notice for e.l.f. Beauty, Inc. (ELF): The filer proposes to sell 565 shares of common stock through Morgan Stanley Smith Barney (New York) on 08/28/2025 with an aggregate market value of $73,563.00. The issuer reports 56,734,903 shares outstanding. The securities were acquired as restricted stock on 08/22/2025 from the issuer and payment is recorded on 08/22/2025. The filer reports “Nothing to Report” for sales during the past three months and certifies no undisclosed material adverse information is known.

Positive

• Complete transaction details provided: acquisition date, payment date, broker, and proposed sale date are all disclosed
• No sales in prior three months reported, simplifying aggregation and compliance review

Negative

• Proposed sale of 565 shares valued at $73,563.00 reduces insider-held restricted shares
• Filer did not identify the specific person by name in the provided extract (only account relationship language appears)

Insights

Securities Analyst

TL;DR: Routine Form 144 filing disclosing a proposed sale of a small block of restricted shares with full acquisition details provided.

The filing lists a proposed sale of 565 common shares valued at $73,563 through Morgan Stanley Smith Barney on 08/28/2025. The shares were acquired as restricted stock on 08/22/2025 and paid for the same day. No other sales in the prior three months are reported. For investors, this is a transparent disclosure of an intended sale by a person associated with the issuer; the filing contains acquisition dates, payment information, broker details, and outstanding shares, all useful for recordkeeping and compliance review.

Corporate Governance Expert

TL;DR: Compliance-focused disclosure that meets Rule 144 reporting elements without indicating material corporate changes.

The notice includes the required Rule 144 elements: class of security, broker identity, number of shares, aggregate value, outstanding share count, acquisition method (restricted stock), acquisition and payment dates, and the proposed sale date. The signer affirms no undisclosed material adverse information. This filing appears procedural and aimed at regulatory compliance rather than communicating a material event affecting corporate governance or strategy.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	565	73563.00	56734903	08/28/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/22/2025	Restricted Stock	Issuer			565	08/22/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for e.l.f. Beauty, Inc. (ELF) disclose?

The form discloses a proposed sale of 565 shares of common stock through Morgan Stanley Smith Barney on 08/28/2025 with an aggregate market value of $73,563.00.

When were the shares to be sold acquired according to the filing?

The shares were acquired as restricted stock on 08/22/2025, and payment is recorded on 08/22/2025.

How many shares outstanding does the filing list for e.l.f. Beauty, Inc.?

The filing lists 56,734,903 shares outstanding.

Does the filing report any sales by the person in the past three months?

No. The filing states "Nothing to Report" for securities sold during the past three months.

Which broker is named for the proposed sale?

The broker named is Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.