e.l.f. Beauty (ELF) Form 144 Notices Proposed Sale of 55,581 Shares

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) filed a Form 144 to report a proposed sale of company common stock by an insider. The notice names Morgan Stanley Smith Barney LLC as the broker and indicates 55,581 shares may be sold on or about 09/10/2025 on the NYSE, with an aggregate market value of $7,716,310.23 and total shares outstanding listed as 56,734,903. The securities were largely acquired by exercise of stock options on 09/10/2025 (50,581 shares, paid in cash) and restricted stock units on 06/01/2024 (5,000 shares). The filer certifies there are no undisclosed material adverse facts and reports no shares sold in the past three months.

Positive

• Clear disclosure of planned sale including broker (Morgan Stanley Smith Barney LLC), share count (55,581) and aggregate value ($7,716,310.23)
• Acquisition details provided: 50,581 shares from option exercise and 5,000 from restricted stock units with acquisition and payment dates listed
• No reported sales in prior three months, indicating this is a newly disclosed proposed sale rather than part of recent trading activity

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine Form 144 filing: insider plans to sell 55,581 shares (~$7.72M) via Morgan Stanley on 09/10/2025.

The filing documents a proposed sale of 55,581 common shares, identifying the broker, the planned sale date, and the acquisition details: most shares resulted from option exercises on the same date and a smaller portion from restricted stock units granted in 2024. No sales in the prior three months are reported. For investors, this is a disclosure of an insider liquidity event rather than an operational update; the filing does not state any material undisclosed information.

Compliance / Governance Expert

TL;DR: Compliance disclosure appears complete for Rule 144 purposes; includes broker, acquisition dates, and seller representation.

The Form 144 includes the required elements: broker name and address, class and number of shares, aggregate market value, outstanding shares, acquisition dates and nature (option exercise and RSUs), and an explicit signature representation regarding material nonpublic information. The document indicates reliance on standard Rule 144 disclosures and records no recent sales. No regulatory exceptions or 10b5-1 plan date are indicated in the remarks section.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	55581	7716310.23	56734903	09/10/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/10/2025	Exercise of Stock Options	Issuer			50581	09/10/2025	Cash
Common	06/01/2024	Restricted Stock Units	Issuer			5000	06/01/2024	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the ELF Form 144 disclose about the proposed sale?

The filing discloses a proposed sale of 55,581 common shares on or about 09/10/2025 through Morgan Stanley Smith Barney LLC on the NYSE with an aggregate market value of $7,716,310.23.

How were the shares being sold by the ELF insider acquired?

The filing shows 50,581 shares were acquired by exercise of stock options on 09/10/2025 (paid in cash) and 5,000 shares were from restricted stock units acquired on 06/01/2024.

Does the ELF filing report any securities sold in the past three months?

No. The Form 144 states "Nothing to Report" for securities sold during the past three months by the person for whose account the securities are to be sold.

Is there a representation about material nonpublic information in the ELF Form 144?

Yes. The filer represents by signing the notice that they do not know any material adverse information about the issuer that has not been publicly disclosed.

Which exchange will the ELF shares be sold on according to the filing?

The filing specifies the NYSE as the securities exchange for the proposed sale.