e.l.f. Beauty CEO exercises 71K stock options

CEO Tarang Amin exercised 71,000 ELF options under a Rule 10b5-1 plan, bringing direct holdings to 131,332 shares including restricted stock units.

This filing corrects an earlier one, and you can read the original Form 4 if you want to see what changed.

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) reports that Chief Executive Officer and director Tarang Amin exercised stock options for 71,000 shares of common stock on July 1, 2026, at an exercise price of $26.84 per share, through an option that is fully vested and exercisable and expires on February 14, 2027.

This amended filing states it is being made to reflect the correct number of options exercised on that date. Following the transaction, Amin directly holds 131,332 shares of common stock, including 110,496 restricted stock units. The transactions were made pursuant to a Rule 10b5-1 trading plan adopted on June 13, 2025.

Insider Trade Summary 10b5-1

71,000 shares exercised/converted

Exercise 2 txns

Insider AMIN TARANG

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy) F1, F4	71,000	$0.00	$0.00
Exercise	Common Stock, $0.01 par value F1, F2, F3	71,000	$26.84	$1.91M

Holdings After Transaction: Stock Option (Right to Buy) — 71,000 contracts (Direct); Common Stock, $0.01 par value — 131,332 shares (Direct)

Footnotes (4)

1. F1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025.
2. F2. Reflects the correct number of shares of Common Stock outstanding following the transactions reported on July 1, 2026.
3. F3. Includes 110,496 restricted stock units.
4. F4. The stock option is fully vested and exercisable.

Key Figures

Options exercised: 71,000 shares Exercise price: $26.84 per share Common shares held after transaction: 131,332 shares +3 more

6 metrics

Options exercised 71,000 shares Stock options for common stock exercised on July 1, 2026

Exercise price $26.84 per share Exercise price of the fully vested stock option used on July 1, 2026

Common shares held after transaction 131,332 shares Direct holdings of Tarang Amin following the July 1, 2026 transactions

Restricted stock units included in holdings 110,496 units Restricted stock units included within the 131,332 post-transaction shares

Option expiration date February 14, 2027 Expiration of the fully vested stock option that was exercised

Rule 10b5-1 plan adoption date June 13, 2025 Date the reporting person adopted the trading plan governing this transaction

Key Terms

Rule 10b5-1 trading plan, restricted stock units, stock option

3 terms

Rule 10b5-1 trading plan regulatory

"Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock units financial

"Includes 110,496 restricted stock units."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

stock option financial

"The stock option is fully vested and exercisable."

A stock option is a contract that gives you the right to buy or sell a company's stock at a specific price within a certain time frame. People use them to potentially make money if the stock's price moves favorably or to protect against losses. It's like holding a coupon that can be used to buy or sell stock at a set price later on.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ELF CEO Tarang Amin report on July 1, 2026?

Tarang Amin reported exercising stock options for 71,000 shares of e.l.f. Beauty, Inc. common stock on July 1, 2026, using an option with an exercise price of $26.84 per share that is fully vested and exercisable and expires on February 14, 2027.

Why was this Form 4/A amendment filed for ELF?

The amendment states it is being filed to reflect the correct number of options exercised by the reporting person on July 1, 2026, correcting the previously reported figure while leaving the basic transaction structure unchanged.

How many ELF shares does Tarang Amin hold after the reported transactions?

After the reported transactions, Tarang Amin directly holds 131,332 shares of e.l.f. Beauty, Inc. common stock, which the filing states includes 110,496 restricted stock units as part of that total position.

What was the exercise price of the ELF options used in this transaction?

The stock options exercised on July 1, 2026, had an exercise price of $26.84 per share. The derivative position is described as a fully vested and exercisable stock option that is scheduled to expire on February 14, 2027.

Were the ELF transactions made under a Rule 10b5-1 trading plan?

Yes. A footnote states that the transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 13, 2025, and the filing’s trading-plan checkbox is marked accordingly.

What portion of Tarang Amin’s ELF holdings are restricted stock units?

The filing notes that Amin’s post-transaction holdings of 131,332 shares of common stock include 110,496 restricted stock units, meaning a substantial part of the reported position consists of unvested or settlement-based equity awards.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/03/2026 - 06:34 PM EDT Accepted by SEC EDGAR 09/03/2026 - 06:27 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

AMIN TARANG

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

601 12TH STREET, SUITE 1400

(Street)

OAKLAND CALIFORNIA 94607

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)
07/02/2026

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	07/01/2026		M(1)		71,000	A	$26.84	131,332(2)(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (Right to Buy)	$26.84	07/01/2026		M(1)			71,000	(4)	02/14/2027	Common Stock	71,000	$0	71,000	D

Explanation of Responses:

1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025.

2. Reflects the correct number of shares of Common Stock outstanding following the transactions reported on July 1, 2026.

3. Includes 110,496 restricted stock units.

4. The stock option is fully vested and exercisable.

Remarks:

This Form 4 amendment is being filed to reflect the correct number of options exercised by the Reporting Person on July 1, 2026.

	/s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)