STOCK TITAN

e.l.f. Beauty (ELF) CEO sells 50,164 shares after exercising options

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. Chief Executive Officer Tarang Amin reported an option exercise and related share sales in company stock. He exercised stock options to acquire 50,164 shares of common stock at an exercise price of $26.84 per share.

On the same date, he sold 50,164 shares in a series of open-market transactions at weighted average prices generally between $72.90 and $80.36 per share, executed under a Rule 10b5-1 trading plan adopted on June 13, 2025. Following these transactions, he continues to hold direct and indirect interests in e.l.f. Beauty stock and 91,836 stock options, and certain reported holdings include 110,496 restricted stock units.

Positive

  • None.

Negative

  • None.
Insider AMIN TARANG
Role Chief Executive Officer
Sold 50,164 shs ($3.92M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 50,164 $0.00 --
Exercise Common Stock, $0.01 par value 50,164 $26.84 $1.35M
Sale Common Stock, $0.01 par value 3,300 $73.5924 $243K
Sale Common Stock, $0.01 par value 800 $74.2594 $59K
Sale Common Stock, $0.01 par value 600 $75.605 $45K
Sale Common Stock, $0.01 par value 1,100 $76.7555 $84K
Sale Common Stock, $0.01 par value 16,100 $78.2206 $1.26M
Sale Common Stock, $0.01 par value 25,964 $78.957 $2.05M
Sale Common Stock, $0.01 par value 2,300 $79.7412 $183K
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
Holdings After Transaction: Stock Option (Right to Buy) — 91,836 shares (Direct, null); Common Stock, $0.01 par value — 160,660 shares (Direct, null); Common Stock, $0.01 par value — 499,290 shares (Indirect, By Amin Family General Partnership)
Footnotes (1)
  1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025. Includes 110,496 restricted stock units. The transaction was executed in multiple trades in prices ranging from $72.90 to $73.89, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $74.00 to $74.56, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $75.11 to $76.06, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $76.43 to $77.41, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $77.54 to $78.53, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $78.54 to $79.51, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $79.54 to $80.36, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Fully vested.
Shares sold 50,164 shares Open-market sales of common stock on 2026-07-01
Option exercise size 50,164 shares Stock options exercised into common stock on 2026-07-01
Option exercise price $26.84 per share Strike price for exercised stock options
Sale price ranges $72.90–$80.36 per share Weighted average price ranges across multiple sale trades
Options remaining 91,836 options Stock options held after the reported exercise
Restricted stock units 110,496 RSUs Included within one reported holding of common stock
10b5-1 plan adoption date June 13, 2025 Date CEO adopted trading plan governing these sales
Net share disposition 50,164 shares Net of buys and sells in non-derivative shares
Rule 10b5-1 trading plan regulatory
"Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"Includes 110,496 restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Grantor Retained Annuity Trust financial
"The Hirni Amin 2025 GRAT"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average sale price financial
"The price reported in Column 4 above reflects the weighted average sale price."
stock option (right to buy) financial
"Stock Option (Right to Buy)"
exercise or conversion of derivative security financial
"Exercise or conversion of derivative security"
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
AMIN TARANG

(Last)(First)(Middle)
C/O E.L.F. BEAUTY, INC.
601 12TH STREET, SUITE 1400

(Street)
OAKLAND CALIFORNIA 94607

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, $0.01 par value07/01/2026M(1)50,164A$26.84160,660(2)D
Common Stock, $0.01 par value07/01/2026S(1)3,300D$73.5924(3)157,360(2)D
Common Stock, $0.01 par value07/01/2026S(1)800D$74.2594(4)156,560(2)D
Common Stock, $0.01 par value07/01/2026S(1)600D$75.605(5)155,960(2)D
Common Stock, $0.01 par value07/01/2026S(1)1,100D$76.7555(6)154,860(2)D
Common Stock, $0.01 par value07/01/2026S(1)16,100D$78.2206(7)138,760(2)D
Common Stock, $0.01 par value07/01/2026S(1)25,964D$78.957(8)112,796(2)D
Common Stock, $0.01 par value07/01/2026S(1)2,300D$79.7412(9)110,496(2)D
Common Stock, $0.01 par value499,290IBy Amin Family General Partnership
Common Stock, $0.01 par value265,769IBy Family Trust
Common Stock, $0.01 par value265,769IBy Family Trust
Common Stock, $0.01 par value20,326IThe Tarang Amin 2025 GRAT
Common Stock, $0.01 par value20,326IThe Hirni Amin 2025 GRAT
Common Stock, $0.01 par value40,295IBy 2025 Family Trust I
Common Stock, $0.01 par value40,295IBy 2025 Family Trust II
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$26.8407/01/2026M(1)50,164 (10)02/14/2027Common Stock50,164$091,836D
Explanation of Responses:
1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025.
2. Includes 110,496 restricted stock units.
3. The transaction was executed in multiple trades in prices ranging from $72.90 to $73.89, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
4. The transaction was executed in multiple trades in prices ranging from $74.00 to $74.56, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
5. The transaction was executed in multiple trades in prices ranging from $75.11 to $76.06, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
6. The transaction was executed in multiple trades in prices ranging from $76.43 to $77.41, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
7. The transaction was executed in multiple trades in prices ranging from $77.54 to $78.53, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
8. The transaction was executed in multiple trades in prices ranging from $78.54 to $79.51, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
9. The transaction was executed in multiple trades in prices ranging from $79.54 to $80.36, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
10. Fully vested.
/s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin07/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did e.l.f. Beauty (ELF) CEO Tarang Amin report?

Tarang Amin reported exercising options to acquire 50,164 e.l.f. Beauty shares at $26.84 each, then selling 50,164 shares in multiple open-market trades. These trades occurred on the same date and are detailed with weighted average sale prices across several price ranges.

At what prices did the e.l.f. Beauty (ELF) CEO sell his shares?

The CEO’s sales were executed in multiple trades at weighted average prices generally between $72.90 and $80.36 per share. Footnotes specify narrower ranges for individual trade groups, with the company offering to provide detailed price breakdowns upon request.

How many e.l.f. Beauty (ELF) stock options did the CEO exercise, and at what strike price?

He exercised 50,164 stock options for e.l.f. Beauty common stock at an exercise price of $26.84 per share. This option exercise converted derivative rights into actual shares, which were then associated with the reported open-market sale transactions on the same date.

Were the e.l.f. Beauty (ELF) CEO’s share sales under a Rule 10b5-1 trading plan?

Yes. A footnote states the transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the CEO on June 13, 2025. Such plans pre-schedule trades, indicating the timing was set in advance rather than decided spontaneously.

What e.l.f. Beauty (ELF) equity awards or units are included in the CEO’s reported holdings?

The filing notes that one reported holding includes 110,496 restricted stock units. Restricted stock units are share-based awards that generally settle into common stock upon vesting, contributing to the executive’s overall equity exposure to e.l.f. Beauty.

How many e.l.f. Beauty (ELF) stock options does the CEO hold after these transactions?

After exercising 50,164 options, the CEO is shown holding 91,836 stock options. These remaining options continue to provide potential future equity exposure, separate from his direct and indirect share and restricted stock unit holdings in the company.