[Form 4] e.l.f. Beauty, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Charles V. Bergh, a director of e.l.f. Beauty, Inc. (ELF), received a grant of 1,203 restricted stock units (RSUs) on 08/21/2025. Each RSU converts to one share upon vesting, and the reported transaction shows 1,203 RSUs acquired at a reported price of $0. After the grant, Mr. Bergh’s total beneficial ownership is reported as 2,056 shares (which includes the 1,203 RSUs). The Form 4 was signed by an attorney-in-fact on behalf of Mr. Bergh on 08/25/2025. This filing discloses a routine equity compensation award to a director and does not include exercise prices or vesting schedule details in the submitted content.

Positive

• Director alignment with shareholders: Grant of 1,203 RSUs links director compensation to company equity performance
• Non-cash award: Reported at $0, indicating RSUs rather than a market purchase or option exercise

Negative

• None.

Insights

Corporate Governance Expert

TL;DR: Director received 1,203 RSUs, a common director compensation method that aligns pay with shareholder value.

The Form 4 shows a grant of 1,203 restricted stock units to Charles V. Bergh reported as an acquisition on 08/21/2025, increasing his beneficial ownership to 2,056 shares. Such grants are typical for board compensation to align directors with long-term shareholder interests. The filing lacks vesting schedule and vesting conditions, which limits assessment of retention incentives and potential near-term dilution. No cash purchase or option exercise is shown, and the transaction was executed via an attorney-in-fact.

Securities Analyst

TL;DR: The transaction is a non-cash RSU grant and appears routine with limited immediate market impact.

The report documents 1,203 RSUs awarded to a director with a $0 price reported, consistent with equity compensation rather than a market purchase. Post-transaction beneficial ownership is 2,056 shares. The filing does not disclose vesting dates or acceleration terms, so quantifying potential future share issuance or timing of dilution is not possible from this form alone. No derivative transactions or dispositions are reported.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bergh Charles V

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

570 10TH STREET

(Street)

OAKLAND CA 94607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/21/2025		A		1,203(1)	A	$0	2,056(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

2. Includes 1,203 RSUs.

	/s/ Scott K. Milsten, Attorney-in-Fact for Charles V Bergh	08/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Charles V. Bergh report on the Form 4 for ELF?

The Form 4 reports a grant of 1,203 restricted stock units (RSUs) on 08/21/2025, increasing his reported beneficial ownership to 2,056 shares.

Did the Form 4 show a cash purchase or exercise price for the shares?

No. The RSUs are reported with a $0 price, indicating a non-cash equity award rather than a paid purchase or option exercise.

Does the filing include vesting dates or schedules for the RSUs?

No. The provided content does not disclose vesting dates or vesting conditions for the RSUs.

Who signed the Form 4 filing for Charles V. Bergh?

The form was signed by Scott K. Milsten, Attorney-in-Fact for Charles V. Bergh on 08/25/2025.

How many total shares does Mr. Bergh beneficially own after this transaction?

The filing reports 2,056 shares beneficially owned following the RSU grant, which includes the 1,203 RSUs.