STOCK TITAN
  1. Home
  2. Sec-filings
  3. ELF
  4. [Form 4] e.l.f. Beauty, Inc. Insider Trading Activity

e.l.f. Beauty (ELF) SVP receives 42,315-share RSU grant, sells 6,854 shares for taxes

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. Senior Vice President of Operations Joshua Allen Franks reported two equity transactions in common stock. On June 3, he acquired 42,315 shares at $0.00 per share as a grant or award, increasing his direct holdings. A footnote explains these are Restricted Stock Units that vest in four equal annual installments, subject to continued service, and that separate performance-based units will be reported when earned.

On June 4, he sold 6,854 shares at an average price of $51.94 per share. The filing states this sale was made solely to satisfy tax or other government withholding obligations tied to RSU vesting, indicating a routine, non-discretionary disposition rather than an ordinary open-market liquidation. After these transactions, Franks directly holds 153,532 shares, including 66,981 RSUs.

Positive

  • None.

Negative

  • None.
Insider Franks Joshua Allen
Role SVP, Operations
Sold 6,854 shs ($356K)
Type Security Shares Price Value
Sale Common Stock, $0.01 par value 6,854 $51.94 $356K
Grant/Award Common Stock, $0.01 par value 42,315 $0.00 --
Holdings After Transaction: Common Stock, $0.01 par value — 153,532 shares (Direct, null)
Footnotes (1)
  1. Reflects Restricted Stock Units ("RSUs") that vest in four equal annual installments subject to continued service and does not include Performance Stock Units that vest based upon performance metrics, which are expected to be reported upon achievement. The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer. Includes 66,981 RSUs.
Shares sold 6,854 shares Common stock sold on June 4, 2026 at $51.94 per share
Sale price per share $51.94 per share Average price for 6,854 shares sold on June 4, 2026
RSU grant shares 42,315 shares Grant or award acquisition on June 3, 2026 at $0.00 per share
Holdings after transactions 153,532 shares Directly held common shares following reported transactions
Restricted Stock Units held 66,981 RSUs RSUs included within total direct holdings after transactions
Restricted Stock Units ("RSUs") financial
"Reflects Restricted Stock Units ("RSUs") that vest in four equal annual installments"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
Performance Stock Units financial
"does not include Performance Stock Units that vest based upon performance metrics"
Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.
withholding obligations financial
"sold solely to satisfy tax or other government withholding obligations in connection with the vesting"
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Franks Joshua Allen
(Last)(First)(Middle)
C/O E.L.F. BEAUTY, INC.
601 12TH STREET, SUITE 1400
(Street)
OAKLAND CALIFORNIA 94607
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
SVP, Operations
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/03/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, $0.01 par value06/03/2026A(1)42,315A$0160,386D
Common Stock, $0.01 par value06/04/2026S(2)6,854D$51.94153,532(3)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Reflects Restricted Stock Units ("RSUs") that vest in four equal annual installments subject to continued service and does not include Performance Stock Units that vest based upon performance metrics, which are expected to be reported upon achievement.
2. The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.
3. Includes 66,981 RSUs.
/s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks06/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did e.l.f. Beauty (ELF) report for Joshua Allen Franks?

The filing shows Joshua Allen Franks received a grant of 42,315 e.l.f. Beauty shares, then sold 6,854 shares. The sale was explicitly to cover tax or other government withholding obligations from restricted stock unit vesting.

How many e.l.f. Beauty (ELF) shares did Joshua Allen Franks sell and at what price?

He sold 6,854 shares of e.l.f. Beauty common stock at an average price of $51.94 per share. The filing notes this sale was solely to satisfy tax or other government withholding obligations related to restricted stock unit vesting.

What equity award did Joshua Allen Franks receive from e.l.f. Beauty (ELF)?

He received a grant of 42,315 e.l.f. Beauty shares at $0.00 per share, described as Restricted Stock Units. These RSUs vest in four equal annual installments, subject to his continued service with the company over the vesting period.

Why did Joshua Allen Franks sell shares of e.l.f. Beauty (ELF)?

The filing states the 6,854 shares were sold solely to satisfy tax or other government withholding obligations. These obligations arose in connection with the vesting of shares underlying his restricted stock units from e.l.f. Beauty.

How many e.l.f. Beauty (ELF) shares does Joshua Allen Franks hold after these transactions?

After the grant and subsequent tax-related sale, he directly holds 153,532 shares of e.l.f. Beauty common stock. This total includes 66,981 Restricted Stock Units that will vest over time, assuming continued service with the company.

How do Joshua Allen Franks’ Restricted Stock Units in e.l.f. Beauty (ELF) vest?

His Restricted Stock Units vest in four equal annual installments, subject to continued service with e.l.f. Beauty. The filing notes additional performance stock units will be reported later, once performance-based vesting conditions have been achieved.