[Form 4] e.l.f. Beauty, Inc. Insider Trading Activity

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) director received a grant of restricted stock units. The Form 4 filed for reporting person Gayle Tait shows a grant of 1,633 RSUs on 08/21/2025. Each RSU converts into one share when vested; the transaction price is reported as $0. After the reported grant, the filing shows the reporting person beneficially owns 5,767 shares in total. The filing is signed by an attorney-in-fact on behalf of Gayle Tait on 08/25/2025. The reporting person is identified as a director of the issuer.

Positive

• 1,633 RSUs granted to director Gayle Tait, aligning director incentives with shareholder interests
• Beneficial ownership increased to 5,767 shares, disclosed transparently in a timely Form 4 filing

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine director equity compensation via RSUs increases insider alignment without cash outlay.

The Form 4 documents a standard equity grant: 1,633 RSUs awarded to director Gayle Tait on 08/21/2025, each converting to one share at vesting and recorded at a $0 transaction price, reflecting a grant rather than an open-market purchase. Post-grant beneficial ownership is 5,767 shares. This is a common non-cash compensation mechanism and, by itself, is unlikely to be material to company valuation given typical board grant sizes, absent additional context on total outstanding shares or forthcoming vesting terms.

Corporate Governance Expert

TL;DR: Governance-wise this is a routine disclosure of director compensation through RSUs; it meets Section 16 reporting norms.

The filing identifies Gayle Tait as a director and reports a grant of 1,633 RSUs with an implicit one-for-one share conversion at vesting. The $0 price entry aligns with equity awards rather than market purchases. The Form 4 is properly signed by an attorney-in-fact and filed shortly after the transaction date, consistent with timely insider reporting obligations. No departures, forfeitures, or unusual terms are disclosed in this filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Tait Gayle

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

570 10TH STREET, 3RD FLOOR

(Street)

OAKLAND CA 94607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	08/21/2025		A		1,633(1)	A	$0	5,767(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Grant of Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

2. Includes 1,633 RSUs.

	/s/ Scott K. Milsten, Attorney-in-Fact for Gayle Tait	08/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Gayle Tait report on the Form 4 for ELF?

The Form 4 reports a grant of 1,633 RSUs to director Gayle Tait on 08/21/2025, with 5,767 shares beneficially owned after the grant.

What is the reported price for the RSU grant on ELF Form 4?

The transaction price is reported as $0, which is typical for restricted stock unit grants rather than open-market purchases.

What is the reporting person’s relationship to ELF?

Gayle Tait is identified on the Form 4 as a director of e.l.f. Beauty, Inc.

When was the RSU transaction dated and when was the Form 4 signed?

The transaction date is 08/21/2025 and the Form 4 is signed by an attorney-in-fact on 08/25/2025.

Do the RSUs convert to common stock?

Yes; the filing explains each RSU entitles the holder to one share of common stock upon vesting.