e.l.f. Beauty CCO sells 10,318 shares for tax

Accepted by SEC EDGAR 06/05/2026 - 04:09 PM EDT

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Form Type

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. Chief Commercial Officer Jennifer Catherine Hartnett reported an open-market sale of 10,318 shares of common stock at $51.94 per share. According to the filing, the shares were sold solely to satisfy tax and other government withholding obligations tied to vesting RSU awards. After this transaction, she holds 58,408 shares directly, including 24,079 RSUs.

Insider Trade Summary

Net Seller: 10,318 shares

Net Sell 1 txn

Insider Hartnett Jennifer Catherine

Role Chief Commercial Officer

Sold 10,318 shs ($536K)

Share of Position Sold 15.0%

Type	Security	Shares	Price	Value
Sale	Common Stock, $0.01 par value	10,318	$51.94	$536K

Holdings After Transaction: Common Stock, $0.01 par value — 58,408 shares (Direct)

Holdings Before and After: Common Stock, $0.01 par value, 68,726 to 58,408 shares (Direct)

Other Insiders: 6 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (2)

F1. The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.
F2. Includes 24,079 RSUs.

Key Figures

Shares sold: 10,318 shares Sale price: $51.94 per share Shares held after transaction: 58,408 shares +1 more

4 metrics

Shares sold 10,318 shares Open-market sale on 2026-06-04

Sale price $51.94 per share Price for sold common stock

Shares held after transaction 58,408 shares Direct holdings following sale

RSUs included in holdings 24,079 RSUs Part of post-transaction position

Key Terms

RSUs, withholding obligations, Common Stock, $0.01 par value

3 terms

RSUs financial

"Includes 24,079 RSUs."

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

withholding obligations financial

"sold solely to satisfy tax or other government withholding obligations"

Common Stock, $0.01 par value financial

"security_title": "Common Stock, $0.01 par value""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did e.l.f. Beauty (ELF) report for Jennifer Hartnett?

Jennifer Catherine Hartnett reported selling 10,318 shares of e.l.f. Beauty common stock. The shares were sold at $51.94 per share solely to cover tax and other government withholding obligations arising from the vesting of RSU awards.

Was the e.l.f. Beauty (ELF) insider sale a discretionary stock sale?

The filing states the 10,318 shares were sold solely to satisfy tax or other government withholding obligations. This indicates the sale was mechanically linked to RSU vesting, rather than a discretionary decision to reduce her economic exposure to e.l.f. Beauty stock.

How many e.l.f. Beauty (ELF) shares does Jennifer Hartnett hold after this Form 4?

After the transaction, Jennifer Catherine Hartnett directly holds 58,408 shares of e.l.f. Beauty common stock. This total includes 24,079 restricted stock units (RSUs), which represent additional share-based compensation that will settle as shares upon vesting.

At what price were the e.l.f. Beauty (ELF) shares sold in the Form 4 filing?

The 10,318 e.l.f. Beauty common shares were sold at an average price of $51.94 per share. The transaction is described as an open-market sale used to cover tax and government withholding obligations related to RSU vesting.

What role does Jennifer Hartnett hold at e.l.f. Beauty (ELF)?

Jennifer Catherine Hartnett is the Chief Commercial Officer of e.l.f. Beauty, Inc. Her Form 4 filing reflects an insider transaction linked to tax withholding on vested RSUs, providing transparency into executive equity compensation activity at the company.

What do the RSUs mentioned in the e.l.f. Beauty (ELF) Form 4 represent?

The filing notes that Hartnett’s holdings include 24,079 RSUs. Restricted stock units are share-based awards that convert into common stock upon vesting, aligning executive compensation with company performance over time and creating future potential share issuance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hartnett Jennifer Catherine

(Last)

(First)

(Middle)

C/O E.L.F. BEAUTY, INC.

601 12TH STREET, SUITE 1400

(Street)

OAKLAND

CALIFORNIA

94607

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Commercial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, $0.01 par value	06/04/2026		S⁽¹⁾		10,318	D	$51.94	58,408⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.

2. Includes 24,079 RSUs.

	/s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett	06/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR