Equitable Holdings insider plans $1.11M sale of 20,370 RSU shares

Rhea-AI Filing Summary

Equitable Holdings (EQH) reported a proposed insider sale under Rule 144: 20,370 common shares held as restricted stock units were listed for sale through Morgan Stanley Smith Barney, with an aggregate market value of $1,113,016.80. The filer acquired the units on 02/28/2024 from the issuer and indicates no sales by the same person in the prior three months. The shares represent a small fraction of the 299,536,468 outstanding common shares and are scheduled for sale on 08/15/2025 on the NYSE.

Positive

• Timely, compliant disclosure of proposed insider sale under Rule 144
• Transaction arises from RSUs granted by the issuer, indicating compensation monetization rather than an open-market disposition of long-held shares

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine insider sale disclosure of equity compensation; size is immaterial relative to shares outstanding.

The filing is a standard Rule 144 notice showing sale of restricted stock units converted to 20,370 common shares valued at about $1.11 million. Because the position was acquired via RSUs from the issuer and there were no reported sales in the prior three months, this reads as execution of equity compensation monetization rather than a signal of corporate stress. The shares equal roughly 0.0068% of outstanding common stock, indicating low market impact.

Corporate Governance Expert

TL;DR: Compliance-focused disclosure with expected attestation; governance implications are minimal.

The filer attests to absence of undisclosed material information and notes standard Rule 10b5-1 language if applicable. The submission through a registered broker-dealer and absence of recent related sales suggest adherence to insider trading rules and governance protocols. No governance red flags or unusual transaction structures are evident from the notice alone.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	20370	1113016.80	299536468	08/15/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/28/2024	Restricted Stock Units	Issuer			20370	02/28/2024	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did Equitable Holdings (EQH) file in this Form 144?

The filer submitted a Rule 144 notice to sell 20,370 common shares (RSU-derived) valued at $1,113,016.80, scheduled for 08/15/2025 on the NYSE.

How many shares of EQH are outstanding and what percent does this sale represent?

The filing lists 299,536,468 outstanding shares; 20,370 shares represent approximately 0.0068% of outstanding common stock.

When were the shares acquired and by what means?

The shares were acquired on 02/28/2024 as Restricted Stock Units granted by the issuer.

Were there other sales by this person in the past three months?

The Form 144 indicates "Nothing to Report" for securities sold during the past three months by the person.

Through which broker will the EQH shares be sold?

The broker named is Morgan Stanley Smith Barney LLC, Executive Financial Services located at 1 New York Plaza, New York, NY.