EQH insider plans Rule 144 sale of 2,200 shares

EQH filed a notice for a planned sale of common stock under Rule 144.

Rhea-AI Filing Summary

EQH filed a notice for a planned sale of common stock under Rule 144. The filing lists 2,200 shares of common stock to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services on the NYSE, with an estimated aggregate value of $113,003.00. The shares originated from restricted stock that vested on 05/22/2026 under a registered plan in connection with services rendered.

Key Figures

Shares to be sold: 2,200 shares Estimated aggregate value: $113,003.00 Vesting date: 05/22/2026 +2 more

5 metrics

Shares to be sold 2,200 shares Common stock listed in the Rule 144 securities information

Estimated aggregate value $113,003.00 Value associated with the 2,200 common shares to be sold

Vesting date 05/22/2026 Restricted stock vesting under a registered plan for services rendered

Planned sale date reference 08/11/2026 Date associated with the NYSE sale entry for the common shares

Broker Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, handling the sale

Key Terms

Rule 144, Restricted Stock Vesting, Registered Plan, Services Rendered

4 terms

Rule 144 regulatory

"144: Securities To Be Sold"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Vesting financial

"Restricted Stock Vesting Under a Registered Plan"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

Registered Plan financial

"Restricted Stock Vesting Under a Registered Plan"

A registered plan is a savings or investment account that a government recognizes for special tax treatment and rules, such as limits on how much you can put in and conditions for withdrawals. For investors it matters because those rules change how much of your gains are taxed, how quickly your money can be accessed and what strategies make sense — like a labeled jar that gives tax breaks but comes with rules about when and how you can take the money out.

Services Rendered financial

"Services Rendered"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the EQH Rule 144 filing disclose about planned share sales?

The filing discloses a planned sale of 2,200 common shares of EQH, to be sold through Morgan Stanley Smith Barney LLC on the NYSE, with an estimated aggregate value of $113,003.00.

How many EQH shares are covered by this planned Rule 144 sale?

The notice covers 2,200 shares of EQH common stock. These shares are listed in the securities information section as the amount proposed for sale under Rule 144 through a brokerage account.

What is the estimated market value of EQH shares in this Rule 144 notice?

The filing lists an estimated aggregate market value of $113,003.00 for the 2,200 EQH common shares to be sold, based on the price information provided in the securities section.

Where will the EQH shares in this Rule 144 filing be sold?

The common shares are planned to be sold on the NYSE. Morgan Stanley Smith Barney LLC Executive Financial Services is identified as the broker handling the transaction from its New York office.

How were the EQH shares in this Rule 144 filing originally acquired?

The 2,200 EQH common shares come from restricted stock vesting on 05/22/2026 under a registered plan, described as issued for services rendered to the issuer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/11/2026 - 04:09 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001720170
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	EQUITABLE HOLDINGS, INC.
SEC File Number	001-38469
Address of Issuer	1345 AVENUE OF THE AMERICAS NEW YORK NEW YORK 10105
Phone	(212) 554-1234
Name of Person for Whose Account the Securities are To Be Sold	CRAIG MACKAY
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	2200	113003.00	273035157	08/11/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/22/2026	Restricted Stock Vesting Under a Registered Plan	Issuer			2200	05/22/2026	Services Rendered

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/11/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Craig MacKay
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)