EQH CEO exercises 27,200 options; sells 37,500 shares (10b5-1)

Equitable Holdings (EQH) reported insider activity by President and CEO Mark Pearson on 10/20/2025 under a Rule 10b5-1 trading plan.

Rhea-AI Filing Summary

Equitable Holdings (EQH) reported insider activity by President and CEO Mark Pearson on 10/20/2025 under a Rule 10b5-1 trading plan. He exercised 27,200 employee stock options at an exercise price of $23.18 and sold 37,500 shares at a weighted average price of $48.1525, plus an additional 2,200 shares at a weighted average price of $48.4116.

Following these transactions, his beneficial ownership was 689,040 shares, which includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan. The derivative table shows 244,800 employee stock options beneficially owned after the reported transactions, with the option grant expiring on 02/26/2030.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 4 txns

Insider Pearson Mark

Role President and CEO

Sold 39,700 shs ($1.91M)

Approx. gross sale proceeds $1.91M

Approx. exercise cost $630K

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (right to buy)	27,200	$0.00	$0.00
Exercise	Common Stock	27,200	$23.18	$630K
Sale	Common Stock	37,500	$48.1525	$1.81M
Sale	Common Stock	2,200	$48.4116	$107K

Holdings After Transaction: Employee Stock Option (right to buy) — 244,800 contracts (Direct); Common Stock — 689,040 shares (Direct)

Footnotes (5)

1. F1. The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025.
2. F2. Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan.
3. F3. This transaction was executed in multiple trades at prices ranging from $47.4000 to $48.3999 The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.
4. F4. This transaction was executed in multiple trades at prices ranging from $48.4000 to $48.4400 The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.
5. F5. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.

FAQ

What insider activity did EQH CEO Mark Pearson report?

On 10/20/2025, he exercised 27,200 options at $23.18 and sold 37,500 shares at $48.1525 and 2,200 shares at $48.4116.

Was the EQH insider trading under a 10b5-1 plan?

Yes. The filing states trades were made under a Rule 10b5-1 trading plan adopted on May 16, 2025.

How many EQH shares does the CEO own after the transactions?

His beneficial ownership is 689,040 shares, including Restricted Stock Units and 11,011 ESPP shares.

What options did the CEO exercise and what remains?

He exercised 27,200 employee stock options at $23.18. After these transactions, he beneficially owns 244,800 options expiring on 02/26/2030.

What were the sale price details for EQH shares?

Sales were executed in multiple trades: weighted average $48.1525 for 37,500 shares (range $47.4000–$48.3999) and $48.4116 for 2,200 shares (range $48.4000–$48.4400).

What is Mark Pearson’s role at Equitable Holdings (EQH)?

He is the company’s President and CEO and also a Director.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 10/21/2025 - 04:47 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pearson Mark

(Last) (First) (Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK NY 10105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
10/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/20/2025		M		27,200(1)	A	$23.18	728,740(2)	D
Common Stock	10/20/2025		S		37,500(1)	D	$48.1525(3)	691,240(2)	D
Common Stock	10/20/2025		S		2,200(1)	D	$48.4116(4)	689,040(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (right to buy)	$23.18	10/20/2025		M			27,200(1)	(5)	02/26/2030	Common Stock	27,200	$0	244,800	D

Explanation of Responses:

1. The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025.

2. Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan.

3. This transaction was executed in multiple trades at prices ranging from $47.4000 to $48.3999 The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

4. This transaction was executed in multiple trades at prices ranging from $48.4000 to $48.4400 The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

5. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.

Remarks:

	/s/Ralph Petruzzo as attorney-in-fact for Mark Pearson	10/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.