EQH COO Jeffrey J. Hurd discloses insider sales via 10b5-1 plan

Rhea-AI Filing Summary

Equitable Holdings (EQH) disclosed insider sales by Chief Operating Officer Jeffrey J. Hurd. On 10/15/2025, he sold 5,883 shares of common stock at a weighted average price of $48.8608 and 907 shares at a weighted average price of $49.8178. Following these transactions, his beneficial ownership was 75,097.78 shares. The filing states the sales were made under a Rule 10b5-1 trading plan adopted on May 1, 2025, and that the reported prices reflect weighted averages from multiple trades within disclosed ranges. The total beneficial ownership figure includes Restricted Stock Units.

Insider Trade Summary

Net Seller: 6,790 shares ($332,633)

Net Sell 2 txns

Insider HURD JEFFREY J

Role Chief Operating Officer

Sold 6,790 shs ($333K)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,883	$48.8608	$287K
Sale	Common Stock	907	$49.8178	$45K

Holdings After Transaction: Common Stock — 76,004.78 shares (Direct)

Footnotes (1)

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025. This transaction was executed in multiple trades at prices ranging from $48.4600 to $49.4100. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected. Total includes Restricted Stock Units. This transaction was executed in multiple trades at prices ranging from $49.5900 to $50.3000. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HURD JEFFREY J

(Last) (First) (Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK NY 10105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/15/2025		S		5,883(1)	D	$48.8608(2)	76,004.78(3)	D
Common Stock	10/15/2025		S		907(1)	D	$49.8178(4)	75,097.78(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $48.4600 to $49.4100. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

3. Total includes Restricted Stock Units.

4. This transaction was executed in multiple trades at prices ranging from $49.5900 to $50.3000. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

Remarks:

	/s/ Ralph Petruzzo as attorney-in-fact for Jeffrey J. Hurd	10/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did EQH's COO Jeffrey J. Hurd sell on 10/15/2025?

He sold 5,883 shares at a weighted average of $48.8608 and 907 shares at a weighted average of $49.8178.

Was the EQH insider sale made under a 10b5-1 plan?

Yes. The sales were made pursuant to a Rule 10b5-1 trading plan adopted on May 1, 2025.

What are the post-transaction holdings for EQH's COO?

Beneficial ownership after the reported transactions was 75,097.78 shares.

What were the trading price ranges for the EQH share sales?

The first sale occurred within $48.4600–$49.4100; the second within $49.5900–$50.3000.

Does the reported beneficial ownership include RSUs?

Yes. The filing notes the total beneficial ownership figure includes Restricted Stock Units.

What is the insider's role at Equitable Holdings (EQH)?

Jeffrey J. Hurd is the company's Chief Operating Officer.