Equitable Holdings (NYSE: EQH) COO sale under Rule 10b5-1 plan

Rhea-AI Filing Summary

Equitable Holdings Chief Operating Officer Jeffrey J. Hurd reported selling common stock of Equitable Holdings, Inc. The filing shows a sale of 6,790 shares of common stock on January 15, 2026, coded as an open-market sale. The weighted average sale price was $47.6523 per share, with the individual trades executed between $47.2000 and $48.1800.

After this transaction, Hurd beneficially owned 55,022.56 shares of Equitable Holdings common stock, and this total includes Restricted Stock Units. The sale was carried out under a Rule 10b5-1 trading plan that Hurd adopted on May 1, 2025, indicating the trades were pre-arranged under that plan.

Insider Trade Summary

Net Seller: 6,790 shares ($323,559)

Net Sell 1 txn

Insider HURD JEFFREY J

Role Chief Operating Officer

Sold 6,790 shs ($324K)

Type	Security	Shares	Price	Value
Sale	Common Stock	6,790	$47.6523	$324K

Holdings After Transaction: Common Stock — 55,022.56 shares (Direct)

Footnotes (1)

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025. This transaction was executed in multiple trades at prices ranging from $47.2000 to $48.1800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected. Total includes Restricted Stock Units.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HURD JEFFREY J

(Last) (First) (Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK NY 10105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/15/2026		S		6,790(1)	D	$47.6523(2)	55,022.56(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $47.2000 to $48.1800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

3. Total includes Restricted Stock Units.

Remarks:

	/s/ Swathi Padmanabhan as attorney-in-fact for Jeffrey J. Hurd	01/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did EQH Chief Operating Officer Jeffrey J. Hurd report?

Jeffrey J. Hurd reported selling 6,790 shares of Equitable Holdings, Inc. common stock in an open-market sale on January 15, 2026.

At what price did Jeffrey J. Hurd sell EQH shares?

The sale was executed at a weighted average price of $47.6523 per share, with individual trades occurring between $47.2000 and $48.1800.

How many EQH shares does Jeffrey J. Hurd own after this transaction?

Following the reported sale, Jeffrey J. Hurd beneficially owned 55,022.56 shares of Equitable Holdings common stock, and this total includes Restricted Stock Units.

Was the EQH COO’s share sale under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was effected under a Rule 10b5-1 trading plan that Jeffrey J. Hurd adopted on May 1, 2025.

What role does Jeffrey J. Hurd hold at Equitable Holdings (EQH)?

Jeffrey J. Hurd is identified in the filing as an officer of Equitable Holdings, Inc., serving as the company’s Chief Operating Officer.

How were the EQH insider sale trades structured on January 15, 2026?

The transaction was executed in multiple trades within a price range of $47.2000 to $48.1800, with the reported price reflecting the weighted average of those trades.