Equitable COO sells shares, exercises options

Q: What stock options did Jeffrey J. Hurd exercise in Equitable Holdings (EQH) according to this Form 4?

Jeffrey J. Hurd exercised 9,358 employee stock options, each with an exercise price of $21.34 per share, converting them into an equal number of Equitable Holdings common shares. These options were granted under the company’s 2018 Omnibus Incentive Plan.

Q: How many Equitable Holdings (EQH) options remain outstanding for Jeffrey J. Hurd after the transactions?

Following the reported option exercise, 9,359 employee stock options remain outstanding for Jeffrey J. Hurd. These options are exercisable for Equitable Holdings common stock at an exercise price of $21.34 per share and expire on March 1, 2028.

Filing Impact

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Filing Sentiment

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Form Type

Rhea-AI Filing Summary

Equitable Holdings, Inc. Chief Operating Officer Jeffrey J. Hurd exercised employee stock options for 9,358 shares of common stock at $21.34 per share on July 15, 2026, then sold an aggregate 14,358 shares in open‑market transactions at weighted‑average prices between $47.57 and $49.54 per share. All trades were effected pursuant to a Rule 10b5‑1 trading plan adopted on May 1, 2025. Following these transactions, he directly held 69,747.5032 shares, including RSUs, and 9,359 employee stock options remained outstanding, exercisable at $21.34 and expiring on March 1, 2028.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 6 txns

Insider HURD JEFFREY J

Role Chief Operating Officer

Sold 14,358 shs ($702K)

Approx. gross sale proceeds $702K

Approx. exercise cost $200K

Type	Security	Shares	Price	Value
Exercise	Employee Stock Options (right to buy) ^{F1, F7}	9,358	$0.00	$0.00
Exercise	Common Stock ^{F1, F2}	9,358	$21.34	$200K
Sale	Common Stock ^{F3, F1, F2}	1,400	$48.0071	$67K
Sale	Common Stock ^{F4, F1, F2}	7,958	$49.0126	$390K
Sale	Common Stock ^{F5, F1, F2}	800	$48.0188	$38K
Sale	Common Stock ^{F6, F1, F2}	4,200	$49.0271	$206K

Holdings After Transaction: Employee Stock Options (right to buy) — 9,359 contracts (Direct); Common Stock — 69,747.5032 shares (Direct)

Footnotes (7)

F1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.
F2. Total includes RSUs.
F3. This transaction was executed in multiple trades at prices ranging from $47.57 to $48.32. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
F4. This transaction was executed in multiple trades at prices ranging from $48.57 to $49.54. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
F5. This transaction was executed in multiple trades at prices ranging from $47.61 to $48.32. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
F6. This transaction was executed in multiple trades at prices ranging from $48.61 to $49.54. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
F7. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019

Key Figures

Shares sold: 14,358 shares of Common Stock Shares acquired via option exercise: 9,358 shares of Common Stock Option exercise price: $21.34 per share +3 more

6 metrics

Shares sold 14,358 shares of Common Stock Aggregate open‑market sales by COO Jeffrey J. Hurd on July 15, 2026

Shares acquired via option exercise 9,358 shares of Common Stock Shares received from exercising employee stock options on July 15, 2026

Option exercise price $21.34 per share Exercise price of employee stock options converted into 9,358 common shares

Post-transaction share holdings 69,747.5032 shares Directly held Equitable Holdings common shares, including RSUs, after transactions

Remaining stock options 9,359 options Employee stock options outstanding after partial exercise, expiring March 1, 2028

Sale price ranges $47.57–$49.54 per share Price ranges for multiple trade executions; reported prices are weighted averages

Key Terms

Rule 10b5-1 trading plan, weighted average purchase price, Employee Stock Options (right to buy), 2018 Omnibus Incentive Plan

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported and options exercised were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average purchase price financial

"The price reported above reflects the weighted average purchase price"

The weighted average purchase price is the average cost per share you paid across multiple buys, calculated so larger purchases count more than smaller ones. Imagine buying apples at different prices: the overall price you effectively paid depends on how many apples you bought at each price. Investors use it to measure true cost basis, calculate gains or losses, decide when to sell, and manage taxes and portfolio performance.

Employee Stock Options (right to buy) financial

"Security title: Employee Stock Options (right to buy) with an exercise price of $21.34"

2018 Omnibus Incentive Plan financial

"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Equitable Holdings (EQH) report for COO Jeffrey J. Hurd on July 15, 2026?

Equitable Holdings reported that COO Jeffrey J. Hurd exercised 9,358 stock options at $21.34 per share and sold an aggregate 14,358 common shares in multiple open‑market transactions at weighted‑average prices between $47.57 and $49.54 per share.

How many Equitable Holdings (EQH) shares does Jeffrey J. Hurd hold after the reported Form 4 transactions?

After the reported transactions, Jeffrey J. Hurd directly holds 69,747.5032 shares of Equitable Holdings common stock, including RSUs. This reflects his position following the exercise of stock options for 9,358 shares and subsequent open‑market sales totaling 14,358 shares.

Were Jeffrey J. Hurd’s Equitable Holdings (EQH) trades made under a Rule 10b5-1 trading plan?

Yes. The filing states that the option exercise and stock sales were effected under a Rule 10b5‑1 trading plan adopted by Jeffrey J. Hurd on May 1, 2025, indicating the transactions followed a pre‑established, disclosed trading arrangement.

What stock options did Jeffrey J. Hurd exercise in Equitable Holdings (EQH) according to this Form 4?

Jeffrey J. Hurd exercised 9,358 employee stock options, each with an exercise price of $21.34 per share, converting them into an equal number of Equitable Holdings common shares. These options were granted under the company’s 2018 Omnibus Incentive Plan.

How many Equitable Holdings (EQH) options remain outstanding for Jeffrey J. Hurd after the transactions?

Following the reported option exercise, 9,359 employee stock options remain outstanding for Jeffrey J. Hurd. These options are exercisable for Equitable Holdings common stock at an exercise price of $21.34 per share and expire on March 1, 2028.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 07/17/2026 - 04:19 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HURD JEFFREY J

(Last)

(First)

(Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK

10105

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/15/2026		M		9,358	A⁽¹⁾	$21.34	84,105.5032⁽²⁾	D
Common Stock	07/15/2026		S		1,400	D⁽¹⁾	$48.0071⁽³⁾	82,705.5032⁽²⁾	D
Common Stock	07/15/2026		S		7,958	D⁽¹⁾	$49.0126⁽⁴⁾	74,747.5032⁽²⁾	D
Common Stock	07/15/2026		S		800	D⁽¹⁾	$48.0188⁽⁵⁾	73,947.5032⁽²⁾	D
Common Stock	07/15/2026		S		4,200	D⁽¹⁾	$49.0271⁽⁶⁾	69,747.5032⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Options (right to buy)	$21.34	07/15/2026		M			9,358⁽¹⁾	⁽⁷⁾	03/01/2028	Common Stock	9,358	$0	9,359	D

Explanation of Responses:

1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

2. Total includes RSUs.

3. This transaction was executed in multiple trades at prices ranging from $47.57 to $48.32. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

4. This transaction was executed in multiple trades at prices ranging from $48.57 to $49.54. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

5. This transaction was executed in multiple trades at prices ranging from $47.61 to $48.32. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

6. This transaction was executed in multiple trades at prices ranging from $48.61 to $49.54. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

7. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019

Remarks:

	/s/ Stella Lee as attorney-in-fact for Jeffrey J. Hurd	07/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR