Escalade director sells 33,050 shares around $21
Escalade Inc. director Edward E. Williams reported open-market sales of 33,050 shares of Common Stock over three days.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Escalade Inc. director Edward E. Williams reported open-market sales of 33,050 shares of Common Stock over three days. On August 11, 2026 he sold 30,315 shares at a weighted average price of $20.9751 per share, with trades ranging from $20.95 to $21.21. He then sold 362 shares on August 12 at $20.9632 per share, with trades from $20.95 to $20.9875, and 2,373 shares on August 13 at $20.9880 per share, with trades from $20.95 to $21.15. An indirect holding of 289,487 shares is reported as held by KPW Family Limited Partnership; Williams is one of three partners and disclaims beneficial ownership except to the extent of his pecuniary interest.
Insights
Analyzing...
Insider Trade Summary
Net Seller: 33,050 shares
Net Sell
4 txns
Insider
Williams Edward E
Role
Director
Sold
33,050 shs ($693K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F3 | 2,373 | $20.988 | $50K |
| Sale | Common Stock F2 | 362 | $20.9632 | $8K |
| Sale | Common Stock F1 | 30,315 | $20.9751 | $636K |
| holding | Common Stock F4 | -- | -- | -- |
Holdings After Transaction:
Common Stock — 129,452 shares (Direct);
Common Stock — 289,487 shares (Indirect, By KPW Family Limited Partnership)
Footnotes (4)
- F1. This transaction was executed in multiple trades at prices ranging from $20.95 to $21.21. The price reported reflects the weighted average purchase price. The reporting person undertakes to provide to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which this transaction was effected.
- F2. This transaction was executed in multiple trades at prices ranging from $20.95 to $20.9875. The price reported reflects the weighted average purchase price. The reporting person undertakes to provide to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which this transaction was effected.
- F3. This transaction was executed in multiple trades at prices ranging from $20.95 to $21.15. The price reported reflects the weighted average purchase price. The reporting person undertakes to provide to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which this transaction was effected.
- F4. The reporting person is one of three partners of the KPW Family Limited Partnership. The reporting person disclaims beneficial ownership interest in these shares, except to the extent of his pecuniary interest therein
Key Figures
Total shares sold: 33,050 shares
Shares sold on 2026-08-11: 30,315 shares
Shares sold on 2026-08-12: 362 shares
+3 more
6 metrics
Total shares sold
33,050 shares
Aggregate open-market sales reported for August 11–13, 2026
Shares sold on 2026-08-11
30,315 shares
Common Stock sale at weighted average price of $20.9751 per share
Shares sold on 2026-08-12
362 shares
Common Stock sale at weighted average price of $20.9632 per share
Shares sold on 2026-08-13
2,373 shares
Common Stock sale at weighted average price of $20.9880 per share
Price range 2026-08-11
$20.95 to $21.21
Multiple trades; price reported as weighted average purchase price
Indirect shares held
289,487 shares
Common Stock held indirectly by KPW Family Limited Partnership; beneficial ownership disclaimed except for pecuniary interest
Key Terms
weighted average purchase price, beneficial ownership, pecuniary interest, Family Limited Partnership
4 terms
weighted average purchase price financial
"The price reported reflects the weighted average purchase price."
The weighted average purchase price is the average cost per share you paid across multiple buys, calculated so larger purchases count more than smaller ones. Imagine buying apples at different prices: the overall price you effectively paid depends on how many apples you bought at each price. Investors use it to measure true cost basis, calculate gains or losses, decide when to sell, and manage taxes and portfolio performance.
beneficial ownership financial
"The reporting person disclaims beneficial ownership interest in these shares"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"disclaims beneficial ownership interest in these shares, except to the extent of his pecuniary interest"
Family Limited Partnership financial
"The reporting person is one of three partners of the KPW Family Limited Partnership."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Escalade (ESCA) director Edward E. Williams report in this Form 4?
Edward E. Williams reported sales of 33,050 shares of Escalade Common Stock in open-market transactions over three days in August 2026, along with an updated disclosure of his indirect holdings via KPW Family Limited Partnership.
Does Edward E. Williams still have indirect ownership in Escalade (ESCA) after these sales?
Yes. A holding of 289,487 Escalade shares is reported as held indirectly through KPW Family Limited Partnership. Williams is one of three partners and disclaims beneficial ownership beyond his pecuniary interest.
Were the Escalade (ESCA) stock sales by Edward E. Williams under a Rule 10b5-1 plan?
The filing does not state that these transactions were made under a Rule 10b5-1 trading plan. The footnotes describe execution price ranges and weighted average prices but do not reference any pre-arranged plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
