Etsy holder Fred Wilson plans $1.6M share sale

ETSY INC (ETSY) has a planned resale filing under Rule 144 for shares held for the account of Fred Wilson.

Rhea-AI Filing Summary

ETSY INC (ETSY) has a planned resale filing under Rule 144 for shares held for the account of Fred Wilson. The notice covers the proposed sale of 20,000 shares of common stock through Morgan Stanley Smith Barney LLC Executive Financial Services on the NYSE, with an aggregate value of $1,626,600.00 as stated in the form.

The form also lists prior Rule 10b5-1 sales for the same account over the past three months, including separate transactions of 20,000 shares on two dates, each with its own reported aggregate proceeds.

Key Figures

Shares to be sold: 20,000 shares of common stock Aggregate value of planned sale: $1,626,600.00 Prior 10b5-1 sale amount 1: 20,000 shares; $1,664,366.00 +2 more

5 metrics

Shares to be sold 20,000 shares of common stock Planned Rule 144 sale through Morgan Stanley Smith Barney LLC on NYSE

Aggregate value of planned sale $1,626,600.00 Value reported for the 20,000 ETSY shares to be sold

Prior 10b5-1 sale amount 1 20,000 shares; $1,664,366.00 10b5-1 sale of ETSY common stock for Fred Wilson’s account on 08/03/2026

Prior 10b5-1 sale amount 2 20,000 shares; $1,487,912.00 10b5-1 sale of ETSY common stock for Fred Wilson’s account on 07/01/2026

Original acquisition of shares 20,000 shares on 08/01/2016 Shares acquired by Partnership Distribution from the issuer

Key Terms

Rule 144, 10b5-1, Partnership Distribution, Form 144

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10b5-1 regulatory

"10b5-1 Sales for FRED WILSON 117 Adams Street Brooklyn NY 11201"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Partnership Distribution financial

"Common | 08/01/2016 | Partnership Distribution | Issuer"

Form 144 regulatory

"144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

What does the Form 144 filing for ETSY indicate about Fred Wilson's planned sale?

The Form 144 indicates that 20,000 shares of ETSY common stock held for the account of Fred Wilson are planned to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services, with an aggregate value on the form of $1,626,600.00.

What type of security is covered in this ETSY Form 144 filing?

The filing covers common stock of ETSY INC. The notice specifies that 20,000 shares of common stock are intended to be sold pursuant to Rule 144 on the NYSE through a brokerage firm.

Which broker is named for the planned ETSY (ETSY) share sale?

The planned sale of ETSY shares is associated with Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004, as listed in the Form 144.

What prior 10b5-1 sales related to ETSY are disclosed in this filing?

The filing lists two prior Rule 10b5-1 sales for Fred Wilson’s account in the past three months: each for 20,000 shares of ETSY common stock, with reported aggregate amounts of $1,664,366.00 and $1,487,912.00 on separate dates.

How many ETSY shares were originally acquired and by what method according to the form?

The form states that 20,000 shares of ETSY common stock were acquired on 08/01/2016 by Partnership Distribution from the issuer, and these shares are the subject of the planned Rule 144 sale.

Does the ETSY Form 144 reference a trading plan for recent sales?

Yes. The section on securities sold during the past three months labels the two recent transactions as “10b5-1 Sales for FRED WILSON”, indicating they were executed pursuant to a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 04:36 PM Accepted by SEC EDGAR 09/01/2026 - 04:35 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001227688
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ETSY INC
SEC File Number	001-36911
Address of Issuer	117 Adams Street Brooklyn NEW YORK 11201
Phone	7188803660
Name of Person for Whose Account the Securities are To Be Sold	Fred Wilson
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	20000	1626600.00	91781748	09/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/01/2016	Partnership Distribution	Issuer			20000	08/01/2016	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for FRED WILSON 117 Adams Street Brooklyn NY 11201	Common	08/03/2026	20000	1664366.00
10b5-1 Sales for FRED WILSON 117 Adams Street Brooklyn NY 11201	Common	07/01/2026	20000	1487912.00

144: Remarks and Signature

Remarks
Date of Notice	09/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Fred Wilson
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)