Were Merilee Buckley’s Etsy (ETSY) share sales pre-planned under a Rule 10b5-1 plan?

Yes. A footnote explains that the reported sales were made under a Rule 10b5-1 trading plan adopted on August 4, 2025. Such plans schedule trades in advance, reducing the significance of trade timing as an indicator of the insider’s current sentiment about the stock.

Etsy (NASDAQ: ETSY) accounting chief sells 881 shares under pre-set 10b5-1 plan

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Etsy Inc.'s Chief Accounting Officer, Merilee Buckley, sold 881 shares of common stock in open-market transactions. The sales occurred on July 6, 2026 at prices between $74.63 and $77.14 per share. According to a footnote, these were executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 4, 2025, indicating the transactions were scheduled in advance rather than timed discretionarily.

Insights

Routine pre-planned insider sale of a relatively small share amount.

Merilee Buckley, Etsy’s Chief Accounting Officer, sold 881 shares of common stock through three open-market transactions. Reported sale prices ranged from $74.63 to $77.14 per share, based on weighted-average prices disclosed in the filing.

The filing specifies that these transactions were completed under a Rule 10b5-1 trading plan adopted on August 4, 2025. Such plans schedule trades in advance, so the timing carries limited informational value about management’s current view of the stock.

There are no derivative exercises or gifts reported, and the data show only net selling of 881 shares. Without additional context on total holdings or company fundamentals in this filing, these transactions appear routine and not thesis-changing.

Insider Trade Summary 10b5-1

Net Seller: 881 shares ($66,385)

Net Sell 3 txns

Insider Buckley Merilee

Role CHIEF ACCOUNTING OFFICER

Sold 881 shs ($66K)

Type	Security	Shares	Price	Value
Sale	Common Stock	564	$75.09	$42K
Sale	Common Stock	315	$75.81	$24K
Sale	Common Stock	2	$77.14	$154.28

Holdings After Transaction: Common Stock — 722 shares (Direct)

Footnotes (1)

These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $74.63 to $75.61 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $75.77 to $75.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 881 shares Highest reported sale price: $77.14 per share Lower price range: $74.63–$75.61 per share +3 more

6 metrics

Shares sold 881 shares Total common shares sold by officer on July 6, 2026

Highest reported sale price $77.14 per share One of the open-market sales on July 6, 2026

Lower price range $74.63–$75.61 per share Weighted-average price range for one sale group

Upper price range $75.77–$75.84 per share Weighted-average price range for another sale group

Sale transactions count 3 transactions Non-derivative open-market sales reported in Form 4

Net buy/sell direction net-sell 881 shares Transaction summary for this Form 4

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, non-derivative

4 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

"transaction_type: "non-derivative""

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/08/2026 - 04:15 PM Accepted by SEC EDGAR 07/08/2026 - 04:15 PM

FAQ

What did Etsy (ETSY) insider Merilee Buckley do in this Form 4?

Merilee Buckley, Etsy’s Chief Accounting Officer, sold 881 shares of common stock in three open-market transactions. The trades were executed at weighted-average prices between $74.63 and $77.14 per share, as disclosed in the Form 4 filing’s transaction details and footnotes.

How many Etsy (ETSY) shares did the insider sell and at what prices?

The Form 4 reports that Merilee Buckley sold a total of 881 Etsy shares. Sale prices were disclosed as weighted averages, with transactions occurring in ranges from $74.63 to $75.61 and from $75.77 to $75.84, plus one sale reported at $77.14 per share.

What type of transactions are reported in this Etsy (ETSY) Form 4?

All reported transactions are non-derivative open-market sales of Etsy common stock coded as “S.” The filing shows three sale entries, no option exercises, no gifts, and no tax-withholding dispositions, resulting in net selling of 881 shares according to the transaction summary data.

Who is the insider involved in this Etsy (ETSY) Form 4 filing?

The reporting person is Merilee Buckley, identified as an officer of Etsy with the title Chief Accounting Officer. She is not flagged as a director or ten-percent owner in the filing, and the reported transactions relate to her direct ownership of Etsy common stock.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Buckley Merilee

(Last)

(First)

(Middle)

C/O ETSY, INC.

117 ADAMS STREET

(Street)

BROOKLYN

NEW YORK

11201

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF ACCOUNTING OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/06/2026		S⁽¹⁾		564	D	$75.09⁽²⁾	722	D
Common Stock	07/06/2026		S⁽¹⁾		315	D	$75.81⁽³⁾	407	D
Common Stock	07/06/2026		S⁽¹⁾		2	D	$77.14	405	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $74.63 to $75.61 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $75.77 to $75.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Brittany Keen, Attorney-in-Fact	07/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR