Etsy director sells 20,000 shares at about $82

ETSY INC (ETSY) director Frederick R. Wilson reported selling a total of 20,000 shares of Etsy common stock on September 1, 2026 under a pre-arranged Rule 10b5-1 trading plan adopted on February 20, 2026.

Rhea-AI Filing Summary

ETSY INC (ETSY) director Frederick R. Wilson reported selling a total of 20,000 shares of Etsy common stock on September 1, 2026 under a pre-arranged Rule 10b5-1 trading plan adopted on February 20, 2026.

The sales occurred in two blocks: 4,501 shares at a weighted average price of $81.22 per share, from multiple trades between $80.61 and $81.60, and 15,499 shares at a weighted average price of $82.04 per share, from multiple trades between $81.61 and $82.48. Both transactions are reported as direct ownership sales, characterized as sales in open market or private transactions.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares

Net Sell 2 txns

Insider WILSON FREDERICK R

Role Director

Sold 20,000 shs ($1.64M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	4,501	$81.22	$366K
Sale	Common Stock F1, F3	15,499	$82.04	$1.27M

Holdings After Transaction: Common Stock — 401,329 shares (Direct)

Footnotes (3)

1. F1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.61 to $81.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.61 to $82.48, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold (first block): 4,501 shares Weighted average price (first block): $81.22 per share Shares sold (second block): 15,499 shares +3 more

6 metrics

Shares sold (first block) 4,501 shares Non-derivative sale of ETSY common stock on September 1, 2026

Weighted average price (first block) $81.22 per share 4,501-share sale; individual trades between $80.61 and $81.60

Shares sold (second block) 15,499 shares Second non-derivative sale of ETSY common stock on September 1, 2026

Weighted average price (second block) $82.04 per share 15,499-share sale; individual trades between $81.61 and $82.48

Total shares sold 20,000 shares Combined non-derivative sales reported for September 1, 2026

Rule 10b5-1 plan adoption date February 20, 2026 Date the trading plan governing these sales was adopted

Key Terms

Rule 10b5-1 trading plan, weighted average price, non-derivative, open market or private transaction

4 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

non-derivative financial

"transaction_type": "non-derivative"

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who from ETSY (ETSY) reported transactions in this Form 4?

The Form 4 reports transactions by Frederick R. Wilson, who is identified as a director of ETSY INC. He is the sole reporting person listed, and the transactions involve ETSY common stock held under direct ownership.

How many ETSY (ETSY) shares did the director sell and on what date?

Frederick R. Wilson reported selling a total of 20,000 shares of ETSY common stock on September 1, 2026. The total consists of one sale of 4,501 shares and another sale of 15,499 shares, both reported as non-derivative transactions.

At what prices were the ETSY (ETSY) shares sold in this Form 4?

The first block of 4,501 shares was sold at a weighted average price of $81.22, from trades between $80.61 and $81.60. The second block of 15,499 shares was sold at a weighted average price of $82.04, from trades between $81.61 and $82.48.

Were the ETSY (ETSY) insider sales made under a Rule 10b5-1 trading plan?

Yes. A footnote states that these sales were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 20, 2026. This indicates the trades were pre-arranged rather than discretionary at the time of sale.

Does the ETSY (ETSY) Form 4 disclose the number of shares held after the sales?

No. For both reported transactions, the field for shares beneficially owned following the reported transactions is left blank. The filing therefore does not state the director’s remaining ETSY share holdings after these sales.

What additional pricing detail does the ETSY (ETSY) Form 4 provide?

For each sale, a footnote explains the reported price is a weighted average and that the shares were sold in multiple transactions within specified price ranges, and that the reporting person will provide full breakdowns of shares sold at each separate price within those ranges upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/03/2026 - 06:39 PM EDT Accepted by SEC EDGAR 09/03/2026 - 06:34 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILSON FREDERICK R

(Last) (First) (Middle)

C/O UNION SQUARE VENTURES

915 BROADWAY, 19TH FLOOR

(Street)

NEW YORK NEW YORK 10010

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/01/2026		S(1)		4,501	D	$81.22(2)	416,828	D
Common Stock	09/01/2026		S(1)		15,499	D	$82.04(3)	401,329	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.61 to $81.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.61 to $82.48, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Brittany Keen, Attorney-in-Fact	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)