Etsy product chief sells 2,913 shares in low-$80s

Etsy’s Chief Product & Tech Officer exercised RSUs and, under a Rule 10b5-1 plan, sold 2,913 ETSY shares around the low-to-mid $80s.

Rhea-AI Filing Summary

ETSY INC (ETSY) reported that Chief Product & Tech Officer Richard Edward Colburn III exercised and vested equity awards and sold shares in early September 2026. On September 1, 2026, 6,464 restricted stock units converted into an equal number of common shares, with 3,551 of those shares withheld to cover tax obligations, and 71,101 restricted stock units reported as remaining. On September 3, 2026, he sold a total of 2,913 common shares in open-market transactions at weighted average prices in the low-to-mid $80s, under a Rule 10b5-1 trading plan adopted on May 4, 2026.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 6 txns

Insider Colburn Richard Edward III

Role Chief Product & Tech Officer

Sold 2,913 shs ($239K)

Approx. gross sale proceeds $239K

Type	Security	Shares	Price	Value
Sale	Common Stock F3, F4	1,090	$82.05	$89K
Sale	Common Stock F3, F5	1,344	$81.39	$109K
Sale	Common Stock F3, F6	479	$84.24	$40K
Exercise	Restricted Stock Units F7, F8	6,464	$0.00	$0.00
Exercise	Common Stock F1	6,464	$0.00	$0.00
Tax Withholding	Common Stock F2	3,551	$81.75	$290K

Holdings After Transaction: Restricted Stock Units — 71,101 contracts (Direct); Common Stock — 6,503 shares (Direct)

Footnotes (8)

1. F1. Shares of common stock acquired upon the vesting of restricted stock units.
2. F2. This transaction reported represents the withholding of shares by the Issuer to satisfy the Reporting Person's tax withholding obligations in connection with the vesting and settlement of the restricted stock units.
3. F3. These sales were made pursuant to an Rule 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026.
4. F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.70 to $82.425, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.73 to $83.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.93 to $84.475, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
7. F7. Represents restricted stock units which correspond 1-for-1 with common stock.
8. F8. The restricted stock units vest in 16 equal quarterly installments, beginning on September 1, 2025, provided the Reporting Person remains continuously employed on, or becomes retirement eligible prior to, such vesting date.

Key Figures

Common shares sold September 3, 2026: 2,913 shares Sale prices (weighted average): $82.05; $81.39; $84.24 per share RSUs converted to common stock: 6,464 shares +4 more

7 metrics

Common shares sold September 3, 2026 2,913 shares Total of three open-market sale transactions

Sale prices (weighted average) $82.05; $81.39; $84.24 per share Three separate sale blocks on September 3, 2026

RSUs converted to common stock 6,464 shares Restricted stock units converting 1-for-1 on September 1, 2026

Shares withheld for taxes 3,551 shares Withholding to satisfy tax obligations on RSU vesting

Remaining restricted stock units 71,101 units Derivative holdings after the September 1, 2026 conversion

Rule 10b5-1 plan adoption date May 4, 2026 Plan governing the September 3, 2026 share sales

RSU vesting schedule 16 quarterly installments Beginning September 1, 2025, subject to employment or retirement eligibility

Key Terms

Rule 10b5-1 trading plan, Restricted Stock Units, weighted average price, tax withholding obligations, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to an Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Restricted Stock Units financial

"Shares of common stock acquired upon the vesting of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

weighted average price financial

"The price reported in Column 4 is a weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

tax withholding obligations financial

"to satisfy the Reporting Person's tax withholding obligations in connection"

continuously employed regulatory

"provided the Reporting Person remains continuously employed on"

FAQ

What insider transactions did ETSY’s Chief Product & Tech Officer report in this Form 4?

He reported 6,464 RSUs vesting into common stock on September 1, 2026, 3,551 shares withheld for taxes, and subsequent sales of 2,913 common shares on September 3, 2026 in open-market transactions.

At what prices were the ETSY shares sold in the September 3, 2026 transactions?

He sold 1,090 shares at $82.05, 1,344 shares at $81.39, and 479 shares at $84.24, each price reported as a weighted average over multiple trades within disclosed intraday ranges in the low-to-mid $80s.

Were the ETSY insider share sales made under a Rule 10b5-1 trading plan?

Yes. The filing states the September 3, 2026 sales were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 4, 2026, indicating the trades were pre-arranged under that plan.

How many ETSY restricted stock units vested for the officer in this Form 4?

The officer had 6,464 restricted stock units convert into an equal number of common shares on September 1, 2026. The filing also reports 71,101 restricted stock units remaining after this vesting event.

Why were 3,551 ETSY shares withheld in connection with the RSU vesting?

The Form 4 explains that 3,551 shares were withheld by Etsy to satisfy the officer’s tax withholding obligations related to the vesting and settlement of the restricted stock units, rather than being sold for investment purposes.

How do the RSUs reported for ETSY’s officer vest over time?

The restricted stock units vest in 16 equal quarterly installments, beginning on September 1, 2025, provided the officer remains continuously employed on, or becomes retirement eligible prior to, each vesting date.

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Available on EDGAR 09/03/2026 - 06:40 PM Accepted by SEC EDGAR 09/03/2026 - 06:34 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Colburn Richard Edward III

(Last) (First) (Middle)

C/O ETSY, INC.

117 ADAMS STREET

(Street)

BROOKLYN NEW YORK 11201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product & Tech Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	09/01/2026		M		6,464	A	$0	12,967	D
Common Stock	09/01/2026		F(2)		3,551	D	$81.75	9,416	D
Common Stock	09/03/2026		S(3)		1,090	D	$82.05(4)	8,326	D
Common Stock	09/03/2026		S(3)		1,344	D	$81.39(5)	6,982	D
Common Stock	09/03/2026		S(3)		479	D	$84.24(6)	6,503	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(7)	09/01/2026		M			6,464	(8)	(8)	Common Stock	6,464	$0	71,101	D

Explanation of Responses:

1. Shares of common stock acquired upon the vesting of restricted stock units.

2. This transaction reported represents the withholding of shares by the Issuer to satisfy the Reporting Person's tax withholding obligations in connection with the vesting and settlement of the restricted stock units.

3. These sales were made pursuant to an Rule 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.70 to $82.425, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.73 to $83.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.93 to $84.475, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

7. Represents restricted stock units which correspond 1-for-1 with common stock.

8. The restricted stock units vest in 16 equal quarterly installments, beginning on September 1, 2025, provided the Reporting Person remains continuously employed on, or becomes retirement eligible prior to, such vesting date.

	/s/ Brittany Keen, Attorney-in-Fact	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)