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[Form 4] EverQuote, Inc. Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Jayme Mendal, who serves as CEO, President and a director of EverQuote, Inc. (ticker: EVER), reported sales of company Class A common stock on September 22, 2025 under a pre-established Rule 10b5-1 trading plan adopted on December 17, 2024. The Form 4 shows two sale entries: 100 shares sold at a weighted price of $23.76 and 14,260 shares sold at a weighted price reported as $24.54 (shares within that lot transacted between $24.02 and $24.88). After the reported transactions, the filing lists 498,420 shares of Class A common stock beneficially owned by Mendal. The Form 4 is signed by an attorney-in-fact, Jon Ayotte, dated September 24, 2025.

Positive

  • Sales executed under a Rule 10b5-1 plan, indicating pre-planned and structured insider trading
  • Transparent reporting of transaction dates, quantities, weighted price ranges and remaining beneficial ownership

Negative

  • Material reduction in beneficial ownership from 512,680 to 498,420 shares following the reported sales
  • Insider disposition of 14,360 Class A shares on September 22, 2025

Insights

TL;DR: Insider sales were executed under a pre-existing 10b5-1 plan, indicating rule-compliant liquidity rather than ad hoc disposition.

The signature of an attorney-in-fact and the explicit reference to a Rule 10b5-1 trading plan adopted on December 17, 2024, indicate these sales were pre-planned and reported in compliance with Section 16 requirements. The reduction in beneficial ownership from the earlier reported level to 498,420 shares is explicitly documented. For governance review, the filing provides clear transaction dates, quantities, and weighted price ranges, which supports transparency but does not explain the reporting person's intent beyond plan execution.

TL;DR: Sales totaling 14,360 shares were transacted at weighted prices around $24, within a 10b5-1 plan; the filing is routine and informational.

The Form 4 discloses two non-derivative sale transactions on September 22, 2025: 100 shares at $23.76 and 14,260 shares with a reported weighted price of $24.54 (individual trades ranged $24.02–$24.88). The remaining beneficial holding after these transactions is listed as 498,420 Class A shares. This is a standard insider reporting of disposition activity; the filing contains no additional operational or financial data that would alter valuation analysis.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Mendal Jayme

(Last) (First) (Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET

(Street)
CAMBRIDGE MA 02139

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO and President
3. Date of Earliest Transaction (Month/Day/Year)
09/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/22/2025 S 100(1) D $23.76 512,680 D
Class A Common Stock 09/22/2025 S 14,260(1) D $24.54(2) 498,420 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.02 to $24.88, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
/s/ Jon Ayotte, as attorney-in-fact for Jayme Mendal 09/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for EVER and what is their role?

The Form 4 was filed for Jayme Mendal, who is reported as CEO, President and a director of EverQuote, Inc.

What transactions are reported on the EVER Form 4 dated 09/22/2025?

Two sales are reported on September 22, 2025: 100 shares at a weighted price of $23.76 and 14,260 shares at a weighted price reported as $24.54.

How many EverQuote shares does Jayme Mendal beneficially own after these transactions?

Following the reported transactions, the Form 4 lists 498,420 Class A common shares beneficially owned.

Were the sales part of a trading plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on December 17, 2024.

What price range did the 14,260 shares trade within?

The filing reports the 14,260 shares were sold in multiple transactions at prices ranging from $24.02 to $24.88.

Who signed the Form 4 and when?

The Form 4 is signed by attorney-in-fact Jon Ayotte and dated September 24, 2025.
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