EverQuote (EVER) CAO Jon Ayotte sells 889 shares in small 10b5-1 trade

Rhea-AI Filing Summary

EverQuote, Inc. Chief Accounting Officer Jon Ayotte reported an open-market sale of 889 shares of Class A common stock at $20.00 per share. After this transaction, he directly holds 80,729 shares. The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted by the officer.

Insights

Equity compensation and insider-trading analyst

Small, pre-planned insider sale that appears routine in scale.

The filing shows Chief Accounting Officer Jon Ayotte executed an open-market sale of 889 EverQuote Class A shares at $20.00 per share. Following the sale, he still directly owns 80,729 shares, indicating the transaction is small relative to his remaining stake.

The footnote states the sale was made under a Rule 10b5-1 trading plan adopted on August 11, 2025. Such plans are pre-arranged, which generally makes the timing less informative about the insider’s current view. Overall, this looks like routine portfolio management rather than a thesis-changing event.

Insider Trade Summary 10b5-1

Net Seller: 889 shares ($17,780)

Net Sell 1 txn

Insider Ayotte Jon

Role Chief Accounting Officer

Sold 889 shs ($18K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	889	$20.00	$18K

Holdings After Transaction: Class A Common Stock — 80,729 shares (Direct, null)

Footnotes (1)

1. [object Object]

Key Figures

Shares sold: 889 shares Sale price: $20.00 per share Shares held after transaction: 80,729 shares +2 more

5 metrics

Shares sold 889 shares Open-market sale of Class A Common Stock

Sale price $20.00 per share Price for the 889-share open-market sale

Shares held after transaction 80,729 shares Direct holdings following the sale

Transaction code S Sale in open market or private transaction

Trading plan adoption date August 11, 2025 Adoption date of Rule 10b5-1 trading plan

Key Terms

Rule 10b5-1 trading plan, open-market sale, Class A Common Stock, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"security_title": "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayotte Jon

(Last) (First) (Middle)

C/O EVERQUOTE, INC.

141 PORTLAND STREET

(Street)

CAMBRIDGE MASSACHUSETTS 02139

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Accounting Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/01/2026		S		889(1)	D	$20	80,729	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 11, 2025.

	/s/ Jon Ayotte	06/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did EverQuote (EVER) report for Jon Ayotte?

EverQuote reported that Chief Accounting Officer Jon Ayotte sold 889 shares of Class A common stock at $20.00 per share. This was an open-market sale and left him with 80,729 directly owned shares afterward, according to the Form 4 filing details.

How many EverQuote (EVER) shares does Jon Ayotte hold after this Form 4 transaction?

After the reported sale, Jon Ayotte directly holds 80,729 shares of EverQuote Class A common stock. This figure comes from the Form 4, which lists total shares following the 889-share open-market sale at $20.00 per share on the transaction date.

What was the sale price in Jon Ayotte’s EverQuote (EVER) Form 4 filing?

The Form 4 shows Jon Ayotte sold 889 EverQuote Class A shares at $20.00 per share. This price reflects an open-market sale transaction and is the per-share value used to calculate the total dollar amount for the reported sale in the filing.

Was Jon Ayotte’s EverQuote (EVER) stock sale made under a Rule 10b5-1 plan?

Yes. A footnote explains the sale was effected under a Rule 10b5-1 trading plan adopted by Jon Ayotte on August 11, 2025. Such pre-arranged plans schedule trades in advance, helping separate routine liquidity events from discretionary market-timing decisions.

What type of transaction is reported in Jon Ayotte’s EverQuote (EVER) Form 4?

The Form 4 reports an open-market sale of non-derivative Class A common stock. It uses transaction code “S,” indicating a sale in the open market or private transaction, and classifies the holding as direct ownership, with no derivative positions reported in this filing.