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  4. [Form 4] Fold Holdings, Inc. Insider Trading Activity

Fold Holdings (FLD) CEO sells shares to cover tax bill

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Fold Holdings, Inc. (FLD) reported that Chief Executive Officer and ten percent owner William Brian Poppic Reeves executed two sales of Common Stock. On August 21, 2026 he sold 10,045 shares at $0.488 per share, and on August 20, 2026 he sold 8,911 shares at $0.476 per share.

According to the disclosure, both transactions were "sell to cover" sales mandated by the company to satisfy Mr. Reeves' tax withholding obligations arising from the vesting and settlement of restricted stock units, and are described as not being discretionary trades by him. The Rule 10b5-1 checkbox is not marked as a plan trade.

Positive

  • None.

Negative

  • None.
Insider Reeves William Brian Poppic
Role Chief Executive Officer
Sold 18,956 shs ($9K)
Type Security Shares Price Value
Sale Common Stock F1 10,045 $0.488 $5K
Sale Common Stock F1 8,911 $0.476 $4K
Holdings After Transaction: Common Stock — 5,450,417 shares (Direct)
Footnotes (1)
  1. F1. The sale reported on this Form 4 represents shares sold by Mr. Reeves to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units. The sale is mandated by the Issuer's election to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary transaction by Mr. Reeves.
Shares sold August 21, 2026 10,045 shares of Common Stock Sale by CEO William Brian Poppic Reeves at $0.488 per share
Shares sold August 20, 2026 8,911 shares of Common Stock Sale by CEO William Brian Poppic Reeves at $0.476 per share
Total shares sold 18,956 shares of Common Stock Sum of both reported sales by CEO William Brian Poppic Reeves
Price per share August 21, 2026 $0.488 per share Sale price for 10,045 shares of Common Stock
Price per share August 20, 2026 $0.476 per share Sale price for 8,911 shares of Common Stock
sell to cover financial
"funded by a "sell to cover" transaction and does not represent"
Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.
restricted stock units financial
"in connection with the vesting and settlement of restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligations financial
"shares sold by Mr. Reeves to cover tax withholding obligations in connection"

FAQ

What insider transactions did FLD report for CEO William Brian Poppic Reeves?
Fold Holdings, Inc. reported that CEO William Brian Poppic Reeves sold 10,045 shares at $0.488 on August 21, 2026 and 8,911 shares at $0.476 on August 20, 2026, all in Common Stock, totaling 18,956 shares sold.

Why did the FLD CEO sell 18,956 shares of Fold Holdings, Inc. stock?
The company states the 18,956 shares sold by CEO William Brian Poppic Reeves were to cover tax withholding obligations from the vesting and settlement of restricted stock units under a mandated “sell to cover” election, and that the sales did not represent discretionary transactions by him.

Were the August 2026 FLD insider sales made under a Rule 10b5-1 plan?
No. The Rule 10b5-1 checkbox is not marked, indicating the August 20 and 21, 2026 sales of Fold Holdings, Inc. Common Stock by CEO William Brian Poppic Reeves were not reported as Rule 10b5-1 trading plan transactions.

How many FLD shares in total did the CEO sell in this Form 4 filing?
In total, CEO William Brian Poppic Reeves sold 18,956 shares of Fold Holdings, Inc. Common Stock, consisting of 10,045 shares sold at $0.488 per share on August 21, 2026 and 8,911 shares sold at $0.476 per share on August 20, 2026.

Does the Form 4 state the FLD CEO’s holdings after these sales?
No. For each reported transaction, the field for total shares following the transaction is left blank, so the filing does not state CEO William Brian Poppic Reeves’ remaining Common Stock holdings after these sales.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Reeves William Brian Poppic
(Last)(First)(Middle)
2942 NORTH 24TH ST, SUITE 115, #42035
(Street)
PHOENIX ARIZONA 85016
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Fold Holdings, Inc. [ FLD ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/20/2026S(1)8,911D$0.4765,460,462D
Common Stock08/21/2026S(1)10,045D$0.4885,450,417D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale reported on this Form 4 represents shares sold by Mr. Reeves to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units. The sale is mandated by the Issuer's election to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary transaction by Mr. Reeves.
Remarks:
Exhibit 24 - Power of Attorney (incorporated by reference to Exhibit 24 to the Reporting Person's Form 4 filed on February 20, 2026).
/s/ Audrey Bartosh, Attorney-in-Fact08/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR