Insider Update: FLNT Chief Executive Trims Stake by 28K Shares

Rhea-AI Filing Summary

Fluent, Inc. (FLNT) Form 4 filing: Chief Executive Officer Patrick Donald Huntley reported an open-market sale on 06/10/2025.

• Shares sold: 28,172 common shares
• Sale price: $1.8139 per share (approx. $51,100 total proceeds)
• Post-sale holdings: 300,891 common shares held directly

The transaction represents roughly 9% of Huntley’s previously reported direct holdings and is relatively small in the context of Fluent’s public float. No derivative transactions or 10b5-1 trading plan were disclosed. The filing is routine, with no additional narrative explanations provided.

Positive

• CEO retains a substantial holding of 300,891 shares after the sale, aligning interests with shareholders.

Negative

• Insider selling by the CEO can be viewed as a bearish sentiment indicator, even though the amount is small.

Insights

Financial Analyst

TL;DR: CEO sells ~28k FLNT shares; minor size, neutral-to-slightly negative signal.

The CEO’s disposition equates to about $51k and leaves him with 300.9k shares, indicating he retains a meaningful stake. Insider sales often raise caution, but the magnitude (≈9% of his holdings and immaterial to market cap) suggests no broad strategic shift. Absent earnings data or simultaneous insider selling patterns, I view the impact on valuation as neutral; however, traders may perceive a modest sentiment headwind.

Corporate Governance Specialist

TL;DR: Routine Form 4; complies with Section 16, limited governance implications.

Huntley filed within the two-business-day window, signalling adherence to reporting obligations. No 10b5-1 plan box was checked, indicating discretionary timing. The modest transaction size and remaining stake mitigate governance concerns. From a stewardship perspective, the filing is standard and not materially impactful for long-term shareholders.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Patrick Donald Huntley

(Last) (First) (Middle)

C/O FLUENT, INC.

300 VESEY STREET, 9TH FLOOR

(Street)

NEW YORK NY 10282

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Fluent, Inc. [ FLNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
06/10/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/10/2025		S		28,172	D	$1.8139	300,891	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Patrick Donald Huntley	06/20/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Fluent (FLNT) shares did CEO Patrick Huntley sell?

He sold 28,172 common shares on 06/10/2025.

At what price were the FLNT shares sold?

The reported sale price was $1.8139 per share.

How many FLNT shares does the CEO own after the transaction?

Post-sale, Huntley directly owns 300,891 common shares.

Was this sale conducted under a Rule 10b5-1 trading plan?

No. The 10b5-1(c) checkbox was not marked, indicating discretionary timing.

Does the Form 4 report any derivative security transactions?

No derivative acquisitions or dispositions were reported.