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[Form 4] Franklin Financial Services Corporation Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Mark R. Hollar, EVP/CFO and director of Franklin Financial Services Corp (FRAF), reported a sale of 179 shares of the issuer's common stock on 08/27/2025 at a price of $46.75 per share. After the transaction he is reported to beneficially own 15,991 shares, which the filing notes includes previously reported unvested restricted stock units. The Form 4 was submitted by an attorney-in-fact, Amanda M. Ducey, on behalf of Mr. Hollar.

Mark R. Hollar, EVP/CFO e membro del consiglio di Franklin Financial Services Corp (FRAF), ha venduto 179 azioni del capitale sociale dell'emittente il 08/27/2025 al prezzo di $46.75 per azione. Dopo l'operazione risulta titolare beneficiario di 15.991 azioni, precisando il deposito che tale totale include unità di stock restritte non ancora maturate già segnalate in precedenza. Il Modulo 4 è stato presentato da un procuratore, Amanda M. Ducey, per conto del sig. Hollar.

Mark R. Hollar, EVP/CFO y director de Franklin Financial Services Corp (FRAF), informó la venta de 179 acciones de las acciones ordinarias del emisor el 08/27/2025 a un precio de $46.75 por acción. Tras la operación se indica que posee beneficiariamente 15,991 acciones, y la presentación señala que esto incluye unidades restringidas de acciones no devengadas previamente informadas. El Formulario 4 fue presentado por un apoderado, Amanda M. Ducey, en nombre del Sr. Hollar.

Mark R. Hollar, Franklin Financial Services Corp (FRAF)의 EVP/CFO 겸 이사로서 발행회사의 보통주 179주2025-08-27에 주당 $46.75에 매도했다고 보고했습니다. 거래 후 그의 실질 소유 주식은 15,991주로 기재되어 있으며, 제출서류에는 이 수치가 기존에 보고된 미확정 제한주 단위를 포함한다고 적혀 있습니다. Form 4는 대리인 Amanda M. Ducey가 Hollar 씨를 대신해 제출했습니다.

Mark R. Hollar, EVP/CFO et administrateur de Franklin Financial Services Corp (FRAF), a déclaré la vente de 179 actions des actions ordinaires de l'émetteur le 08/27/2025 au prix de 46,75 $ par action. Après la transaction, il détient bénévolement 15 991 actions, la déclaration précisant que ce chiffre comprend des unités d'actions restreintes non encore acquises précédemment signalées. Le formulaire 4 a été déposé par une mandataire, Amanda M. Ducey, au nom de M. Hollar.

Mark R. Hollar, EVP/CFO und Direktor von Franklin Financial Services Corp (FRAF), meldete den Verkauf von 179 Aktien der Stammaktien des Emittenten am 08/27/2025 zu einem Preis von $46.75 pro Aktie. Nach der Transaktion wird sein wirtschaftlicher Besitz mit 15.991 Aktien angegeben; die Meldung weist darauf hin, dass dies bereits zuvor gemeldete, noch nicht verfallene Restricted Stock Units einschließt. Das Formular 4 wurde von einer Bevollmächtigten, Amanda M. Ducey, im Auftrag von Herrn Hollar eingereicht.

Positive
  • None.
Negative
  • None.

Insights

TL;DR Insufficient size to be material; routine insider sale disclosed under Section 16.

The sale of 179 shares at $46.75 represents a small portion of the reported 15,991 shares held and appears to be a routine disposition reported on Form 4. The filing clarifies that the total beneficial ownership includes previously reported unvested restricted stock units, which affects the reported post-transaction holding figure. There is no derivative activity reported and no indication of a 10b5-1 plan box checked on this form. The disclosure was executed by power of attorney, which is standard for some insiders.

TL;DR Compliance-focused disclosure; no governance red flags in this filing.

The Form 4 documents a single non-derivative sale by an executive who is also a director. The transaction is straightforward, with the signature executed by an authorized representative. The statement that holdings include unvested restricted stock units is helpful for interpreting beneficial ownership. There are no concurrent option exercises, no sizeable open-market block trades, and no indications of atypical insider behavior in this filing.

Mark R. Hollar, EVP/CFO e membro del consiglio di Franklin Financial Services Corp (FRAF), ha venduto 179 azioni del capitale sociale dell'emittente il 08/27/2025 al prezzo di $46.75 per azione. Dopo l'operazione risulta titolare beneficiario di 15.991 azioni, precisando il deposito che tale totale include unità di stock restritte non ancora maturate già segnalate in precedenza. Il Modulo 4 è stato presentato da un procuratore, Amanda M. Ducey, per conto del sig. Hollar.

Mark R. Hollar, EVP/CFO y director de Franklin Financial Services Corp (FRAF), informó la venta de 179 acciones de las acciones ordinarias del emisor el 08/27/2025 a un precio de $46.75 por acción. Tras la operación se indica que posee beneficiariamente 15,991 acciones, y la presentación señala que esto incluye unidades restringidas de acciones no devengadas previamente informadas. El Formulario 4 fue presentado por un apoderado, Amanda M. Ducey, en nombre del Sr. Hollar.

Mark R. Hollar, Franklin Financial Services Corp (FRAF)의 EVP/CFO 겸 이사로서 발행회사의 보통주 179주2025-08-27에 주당 $46.75에 매도했다고 보고했습니다. 거래 후 그의 실질 소유 주식은 15,991주로 기재되어 있으며, 제출서류에는 이 수치가 기존에 보고된 미확정 제한주 단위를 포함한다고 적혀 있습니다. Form 4는 대리인 Amanda M. Ducey가 Hollar 씨를 대신해 제출했습니다.

Mark R. Hollar, EVP/CFO et administrateur de Franklin Financial Services Corp (FRAF), a déclaré la vente de 179 actions des actions ordinaires de l'émetteur le 08/27/2025 au prix de 46,75 $ par action. Après la transaction, il détient bénévolement 15 991 actions, la déclaration précisant que ce chiffre comprend des unités d'actions restreintes non encore acquises précédemment signalées. Le formulaire 4 a été déposé par une mandataire, Amanda M. Ducey, au nom de M. Hollar.

Mark R. Hollar, EVP/CFO und Direktor von Franklin Financial Services Corp (FRAF), meldete den Verkauf von 179 Aktien der Stammaktien des Emittenten am 08/27/2025 zu einem Preis von $46.75 pro Aktie. Nach der Transaktion wird sein wirtschaftlicher Besitz mit 15.991 Aktien angegeben; die Meldung weist darauf hin, dass dies bereits zuvor gemeldete, noch nicht verfallene Restricted Stock Units einschließt. Das Formular 4 wurde von einer Bevollmächtigten, Amanda M. Ducey, im Auftrag von Herrn Hollar eingereicht.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hollar Mark R

(Last) (First) (Middle)
1500 NITTERHOUSE DRIVE

(Street)
CHAMBERSBURG PA 17201

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
FRANKLIN FINANCIAL SERVICES CORP /PA/ [ FRAF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP/CFO
3. Date of Earliest Transaction (Month/Day/Year)
08/27/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/27/2025 S 179 D $46.75 15,991(1) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Includes previously reported unvested restricted stock units.
/s/Amanda M. Ducey by Power of Attorney for Mark R. Hollar 08/27/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Mark R. Hollar report on Form 4 for FRAF?

The filing reports a sale of 179 shares of Franklin Financial Services common stock on 08/27/2025 at $46.75 per share.

How many FRAF shares does Mark R. Hollar beneficially own after the reported trade?

The Form 4 reports beneficial ownership of 15,991 shares following the transaction; the filing notes this total includes previously reported unvested restricted stock units.

What is Mark R. Hollar’s role at Franklin Financial Services (FRAF)?

The filing lists Mark R. Hollar as an EVP/CFO and a director of the company.

Was the Form 4 signed by Mark Hollar himself?

No; the signature block shows the form was signed on 08/27/2025 by Amanda M. Ducey by power of attorney for Mark R. Hollar.

Did the Form 4 report any derivative transactions or option exercises?

No. Table II for derivative securities contains no reported transactions; only a non-derivative sale is recorded in Table I.
Franklin Finl Svcs Corp

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