FRAF Insider Sale: CFO Mark Hollar Sells 179 Shares at $46.75

Mark R. Hollar, EVP/CFO and director of Franklin Financial Services Corp (FRAF), reported a sale of 179 shares of the issuer's common stock on 08/27/2025 at a price of $46.75 per share.

Rhea-AI Filing Summary

Mark R. Hollar, EVP/CFO and director of Franklin Financial Services Corp (FRAF), reported a sale of 179 shares of the issuer's common stock on 08/27/2025 at a price of $46.75 per share. After the transaction he is reported to beneficially own 15,991 shares, which the filing notes includes previously reported unvested restricted stock units. The Form 4 was submitted by an attorney-in-fact, Amanda M. Ducey, on behalf of Mr. Hollar.

Insights

Securities Analyst

TL;DR Insufficient size to be material; routine insider sale disclosed under Section 16.

The sale of 179 shares at $46.75 represents a small portion of the reported 15,991 shares held and appears to be a routine disposition reported on Form 4. The filing clarifies that the total beneficial ownership includes previously reported unvested restricted stock units, which affects the reported post-transaction holding figure. There is no derivative activity reported and no indication of a 10b5-1 plan box checked on this form. The disclosure was executed by power of attorney, which is standard for some insiders.

Corporate Governance Expert

TL;DR Compliance-focused disclosure; no governance red flags in this filing.

The Form 4 documents a single non-derivative sale by an executive who is also a director. The transaction is straightforward, with the signature executed by an authorized representative. The statement that holdings include unvested restricted stock units is helpful for interpreting beneficial ownership. There are no concurrent option exercises, no sizeable open-market block trades, and no indications of atypical insider behavior in this filing.

Insider Trade Summary

Net Seller: 179 shares

Net Sell 1 txn

Insider Hollar Mark R

Role EVP/CFO

Sold 179 shs ($8K)

Type	Security	Shares	Price	Value
Sale	Common Stock	179	$46.75	$8K

Holdings After Transaction: Common Stock — 15,991 shares (Direct)

Footnotes (1)

1. F1. Includes previously reported unvested restricted stock units.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did Mark R. Hollar report on Form 4 for FRAF?

The filing reports a sale of 179 shares of Franklin Financial Services common stock on 08/27/2025 at $46.75 per share.

How many FRAF shares does Mark R. Hollar beneficially own after the reported trade?

The Form 4 reports beneficial ownership of 15,991 shares following the transaction; the filing notes this total includes previously reported unvested restricted stock units.

What is Mark R. Hollar’s role at Franklin Financial Services (FRAF)?

The filing lists Mark R. Hollar as an EVP/CFO and a director of the company.

Was the Form 4 signed by Mark Hollar himself?

No; the signature block shows the form was signed on 08/27/2025 by Amanda M. Ducey by power of attorney for Mark R. Hollar.

Did the Form 4 report any derivative transactions or option exercises?

No. Table II for derivative securities contains no reported transactions; only a non-derivative sale is recorded in Table I.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/27/2025 - 03:07 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hollar Mark R

(Last) (First) (Middle)

1500 NITTERHOUSE DRIVE

(Street)

CHAMBERSBURG PA 17201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
FRANKLIN FINANCIAL SERVICES CORP /PA/ [ FRAF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP/CFO

3. Date of Earliest Transaction (Month/Day/Year)
08/27/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/27/2025		S		179	D	$46.75	15,991(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Includes previously reported unvested restricted stock units.

	/s/Amanda M. Ducey by Power of Attorney for Mark R. Hollar	08/27/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.