JFrog (FROG) CEO sells 51,237 shares under pre-set 10b5-1 trading plan

Rhea-AI Filing Summary

JFrog Ltd chief executive officer Shlomi Ben Haim reported an open-market sale of 51,237 Ordinary Shares of JFrog on May 29, 2026 at a weighted average price of $75.02 per share. After this transaction, he directly holds 4,794,364 Ordinary Shares.

The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted on March 3, 2025, indicating it was scheduled in advance rather than timed discretionarily. The trade was executed in multiple lots between $75.00 and $75.20 per share.

Insights

Equity markets analyst

CEO executes pre-planned sale while retaining large shareholding.

JFrog CEO Shlomi Ben Haim completed an open-market sale of 51,237 Ordinary Shares at a weighted average of $75.02 per share. The filing shows this as a straightforward sale of common equity, with no associated option exercises or derivative conversions.

The transaction was made under a Rule 10b5-1 trading plan adopted on March 3, 2025, which typically means trades are scheduled in advance and executed automatically. Such plans are intended to reduce concerns about insiders timing sales around undisclosed information.

Following the sale, Ben Haim still directly owns 4,794,364 Ordinary Shares, indicating he maintains a substantial equity position. The filing does not reference additional derivative holdings, suggesting this event is a routine portfolio and liquidity move rather than a structural change in his exposure.

Insider Trade Summary 10b5-1

Net Seller: 51,237 shares ($3,843,800)

Net Sell 1 txn

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 51,237 shs ($3.84M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	51,237	$75.02	$3.84M

Holdings After Transaction: Ordinary Shares — 4,794,364 shares (Direct, null)

Footnotes (1)

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025. This transaction was executed in multiple trades at prices ranging from $75.00 to $75.20. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Shares sold: 51,237 shares Weighted average sale price: $75.02 per share Sale price range: $75.00–$75.20 per share +3 more

6 metrics

Shares sold 51,237 shares Open-market sale of Ordinary Shares on May 29, 2026

Weighted average sale price $75.02 per share Average price across multiple trades in the sale

Sale price range $75.00–$75.20 per share Range of prices for individual trades in the transaction

Shares owned after transaction 4,794,364 shares Direct ownership following reported sale

Trading plan adoption date March 3, 2025 Date CEO adopted Rule 10b5-1 plan used for this sale

Transaction type Open-market sale (Code S) Non-derivative Form 4 transaction classification

Key Terms

Rule 10b5-1 trading plan, open-market sale, weighted average sale price, non-derivative, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

non-derivative financial

""transaction_type": "non-derivative""

Form 4 regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan..."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	05/29/2026		S(1)		51,237	D	$75.02(2)	4,794,364	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.

2. This transaction was executed in multiple trades at prices ranging from $75.00 to $75.20. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	06/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did JFrog (FROG) CEO Shlomi Ben Haim report in this Form 4?

JFrog CEO Shlomi Ben Haim reported an open-market sale of 51,237 Ordinary Shares at a weighted average price of $75.02 per share. The transaction was executed on May 29, 2026 and disclosed as a standard Form 4 insider trading report.

How many JFrog (FROG) shares does the CEO still own after the sale?

After the reported sale, CEO Shlomi Ben Haim directly owns 4,794,364 Ordinary Shares of JFrog. This figure comes from the Form 4’s post-transaction holdings line and shows he retains a very large equity position despite the recent disposition.

Was the JFrog (FROG) CEO sale made under a Rule 10b5-1 trading plan?

Yes, the Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted on March 3, 2025. Such plans pre-schedule trades, aiming to separate insider transactions from short-term, discretionary market timing decisions.

What price range did JFrog (FROG) shares sell for in this insider transaction?

The Form 4 explains that the CEO’s sale was executed in multiple trades at prices between $75.00 and $75.20 per share. The reported transaction price of $75.02 represents the weighted average sale price across all those trades.

How many JFrog (FROG) shares did the CEO sell in this Form 4?

The CEO sold 51,237 Ordinary Shares of JFrog in this reported transaction. The Form 4 characterizes it as an open-market sale of non-derivative securities, rather than an option exercise or other derivative-related event.

Does this JFrog (FROG) Form 4 involve any derivative securities or option exercises?

No, the disclosed transaction involves only non-derivative Ordinary Shares and is coded as an open-market sale. The derivative summary section is empty, indicating no option exercises, conversions, or other derivative trades were reported in this filing.