JFrog (FROG) CRO executes 22,015-share open-market sale via 10b5-1

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

JFrog Ltd's Chief Revenue Officer, Tali Notman, reported open-market sales of a total of 22,015 Ordinary Shares on June 5, 2026. The transactions were executed in three blocks at weighted average prices of $83.61, $84.22, and $85.60 per share.

The filing states these sales were carried out under a pre-established Rule 10b5-1 trading plan adopted on September 5, 2025, indicating they were pre-planned rather than discretionary trades. The report does not show any accompanying option exercises or derivative transactions.

Insider Trade Summary 10b5-1

Net Seller: 22,015 shares ($1,848,247)

Net Sell 3 txns

Insider Notman Tali

Role CHIEF REVENUE OFFICER

Sold 22,015 shs ($1.85M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	11,378	$83.61	$951K
Sale	Ordinary Shares	9,851	$84.22	$830K
Sale	Ordinary Shares	786	$85.60	$67K

Holdings After Transaction: Ordinary Shares — 717,266 shares (Direct, null)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025. This transaction was executed in multiple trades at prices ranging from $83.02 to $84.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $84.02 to $84.88. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $85.54 to $85.65. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Shares sold: 22,015 shares Sale price (block 1): $83.61 per share Sale price (block 2): $84.22 per share +3 more

6 metrics

Shares sold 22,015 shares Total Ordinary Shares sold on June 5, 2026

Sale price (block 1) $83.61 per share Weighted average price for one sale block

Sale price (block 2) $84.22 per share Weighted average price for second sale block

Sale price (block 3) $85.60 per share Weighted average price for third sale block

Price range (low) $83.02 per share Lowest individual trade price in reported ranges

Price range (high) $85.65 per share Highest individual trade price in reported ranges

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, non-derivative, +1 more

5 terms

Rule 10b5-1 trading plan financial

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

"transaction_type: "non-derivative""

Ordinary Shares financial

"security_title: "Ordinary Shares""

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

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Form 4 Insider Transactions: What Each Field Means →

06/09/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Notman Tali

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF REVENUE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	06/05/2026		S⁽¹⁾		11,378	D	$83.61⁽²⁾	717,266	D
Ordinary Shares	06/05/2026		S⁽¹⁾		9,851	D	$84.22⁽³⁾	707,415	D
Ordinary Shares	06/05/2026		S⁽¹⁾		786	D	$85.6⁽⁴⁾	706,629	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025.

2. This transaction was executed in multiple trades at prices ranging from $83.02 to $84.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $84.02 to $84.88. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $85.54 to $85.65. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	06/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did JFrog (FROG) executive Tali Notman report in this Form 4?

Tali Notman, JFrog’s Chief Revenue Officer, reported selling 22,015 Ordinary Shares in open-market transactions. The sales occurred on June 5, 2026, and were executed in three separate blocks at weighted average prices between $83.61 and $85.60 per share.

How many JFrog (FROG) shares did the CRO sell and at what prices?

The Chief Revenue Officer sold a total of 22,015 JFrog Ordinary Shares. The Form 4 shows three open-market sales, with weighted average prices of $83.61, $84.22, and $85.60 per share, each representing trades executed within specified intraday price ranges.

Were the JFrog (FROG) insider sales made under a 10b5-1 trading plan?

Yes. The Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on September 5, 2025. Such plans pre-schedule trades, meaning the timing of these June 5, 2026 sales was determined in advance.

What type of transactions did JFrog (FROG) report in this Form 4?

The filing reports three non-derivative, open-market sales of JFrog Ordinary Shares, each coded as “S” for sale. No derivative exercises, gifts, tax-withholding events, or restructuring-related transfers are included; all activity reflects straightforward share sales.

Does this JFrog (FROG) Form 4 show any option exercises or derivative positions?

No. The Form 4’s derivative section is empty and the derivativeSummary shows zero derivative transactions or exercise shares. All reported activity involves non-derivative Ordinary Shares, indicating no stock option exercises or other derivative conversions in this filing.