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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (NASDAQ: FRPT) insider logs four ~$3M sales, eyes $140K more

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) insider-related accounts filed a notice of proposed sales of common stock under Rule 144. The filing covers an intended sale of 1,890 shares on 08/24/2026 following a stock option exercise, with a broker-reported aggregate market value of $139,916.70.

The notice also lists multiple sales of Freshpet common stock during August 2026 by or through accounts associated with William B. Cyr, his spouse Linda W. Cyr, and related irrevocable trusts, reflecting significant recent insider-related liquidity activity.

Positive

  • None.

Negative

  • None.
Proposed shares to be sold 1,890 shares of common stock Securities to be sold on 08/24/2026 following stock option exercise
Proposed sale market value $139,916.70 Aggregate market value for 1,890 shares in the proposed 08/24/2026 sale
Sale on 08/14/2026 (William B. Cyr) 41,203 shares; $2,987,294.86 Common stock sold from William B. Cyr account on 08/14/2026
Sale on 08/17/2026 (William B. Cyr) 41,022 shares; $2,988,723.44 Common stock sold from William B. Cyr account on 08/17/2026
Sale on 08/19/2026 (William B. Cyr) 41,028 shares; $3,069,107.63 Common stock sold from William B. Cyr account on 08/19/2026
Sale on 08/21/2026 (William B. Cyr) 40,957 shares; $3,025,368.36 Common stock sold from William B. Cyr account on 08/21/2026
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Stock Option Exercise financial
"Common | 08/24/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
Irrevocable Trust financial
"The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr is a trustee"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
aggregate market value financial
"Common | Fidelity Brokerage Services LLC ... | 1890 | 139916.70"
Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

What insider sale is being proposed in this Form 144 for FRPT?
The filing reports a proposed sale of 1,890 shares of Freshpet, Inc. common stock on 08/24/2026, following a stock option exercise, with an aggregate market value shown as $139,916.70 through Fidelity Brokerage Services LLC.

Who is the person for whose account the FRPT securities are to be sold?
The securities are to be sold for the account of William B. Cyr. The remarks explain that sales also involve accounts of his spouse Linda W. Cyr and related irrevocable trusts associated with the Cyr family.

What FRPT sales are reported on 08/21/2026 in this Form 144?
On 08/21/2026, the filing reports a sale of 40,957 shares of Freshpet common stock for $3,025,368.36 in William B. Cyr’s account, as well as additional sales by Linda W. Cyr and two Cyr 2020 irrevocable trusts.

Who signed this FRPT Form 144 and in what capacity?
The notice is signed by /s/ Jessica Spraker as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for William B. Cyr in connection with these proposed Rule 144 sales.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR