Freshpet CEO sells 39K shares after option exercise
Rhea-AI Filing Summary
Freshpet, Inc. (FRPT) reported that Chief Executive Officer and director William B. Cyr and related family entities exercised options and sold shares on August 26, 2026. In total, 76,001 options with a $10.23 exercise price were exercised into common stock and 39,664 shares of common stock were sold. Cyr directly sold 37,007 shares at a weighted average price of about $74.67, while his spouse and related trusts sold additional shares at prices around $75.40. The filing states these sales were effected under a Rule 10b5-1 trading plan adopted on November 5, 2025. The options were granted under Freshpet’s 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
12 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
39,664 shs ($2.96M)
Approx. gross sale proceeds
$2.96M
Approx. exercise cost
$777K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock F1, F5 | 56,442 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F5 | 4,180 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F5 | 8,170 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F5 | 7,209 | $0.00 | $0.00 |
| Exercise | Common Stock F1 | 56,442 | $10.23 | $577K |
| Sale | Common Stock F2, F3, F4, F1 | 37,007 | $74.67 | $2.76M |
| Exercise | Common Stock | 4,180 | $10.23 | $43K |
| Sale | Common Stock F2 | 568 | $75.40 | $43K |
| Exercise | Common Stock | 8,170 | $10.23 | $84K |
| Sale | Common Stock F2 | 1,110 | $75.40 | $84K |
| Exercise | Common Stock | 7,209 | $10.23 | $74K |
| Sale | Common Stock F2 | 979 | $75.40 | $74K |
Holdings After Transaction:
Options to purchase common stock — 0 shares (Direct);
Options to purchase common stock — 0 shares (Indirect, By Spouse);
Options to purchase common stock — 0 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Options to purchase common stock — 0 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants);
Common Stock — 350,744 shares (Direct);
Common Stock — 49,044 shares (Indirect, By Spouse);
Common Stock — 106,530 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Common Stock — 96,677 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants)
Footnotes (5)
- F1. The amount reported reflects a de minimis adjustment of one (1) share due to rounding.
- F2. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.
- F3. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.6671 to $74.6674.
- F4. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.
- F5. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Options exercised: 76,001 shares
Shares sold: 39,664 shares
Option exercise price: $10.23 per share
+4 more
7 metrics
Options exercised
76,001 shares
Total derivative exercises (code M) on August 26, 2026
Shares sold
39,664 shares
Total net shares sold reported in the Form 4
Option exercise price
$10.23 per share
Exercise price for options to purchase Freshpet common stock
Weighted average sale price
about $74.67 per share
37,007 shares sold by William B. Cyr in multiple transactions
Additional sale price
$75.40 per share
Sales by spouse and related trusts on August 26, 2026
Rule 10b5-1 plan adoption date
November 5, 2025
Date the CEO adopted the trading plan used for these sales
Vesting date of options
December 31, 2020
Options were fully vested as of this date
Key Terms
Rule 10b5-1 trading plan, weighted average price, Omnibus Incentive Plan, derivative security
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan."
An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.
derivative security financial
"Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
FAQ
What did Freshpet (FRPT) CEO William B. Cyr report in this Form 4?
William B. Cyr reported exercising 76,001 options at an exercise price of $10.23 per share and the sale of 39,664 common shares on August 26, 2026, including transactions by his spouse and related trusts.
What options did the Freshpet (FRPT) CEO exercise in this Form 4?
The CEO and related entities exercised options covering 76,001 shares of Freshpet common stock at an exercise price of $10.23 per share. These options were issued under the 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020.
Were the Freshpet (FRPT) stock sales by William B. Cyr under a Rule 10b5-1 plan?
Yes. The filing states that the sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by William B. Cyr on November 5, 2025, and the Form 4’s Rule 10b5-1 checkbox is marked as affirmed.
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