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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (NASDAQ: FRPT) insider plans sale after multimillion-dollar August trades

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) is the issuer for which this notice relates to proposed sales of common stock under Rule 144 by or for the account of William B. Cyr, an officer and director, and related persons and trusts. The current notice covers a planned sale of 1,678 common shares, expected to be sold on 08/26/2026 following a stock option exercise, through Fidelity Brokerage Services LLC on NASDAQ. The filing also lists multiple sales of Freshpet common stock during the past three months by William B. Cyr, Linda W. Cyr, and related irrevocable trusts, each with specific share amounts and dollar proceeds.

Positive

  • None.

Negative

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Shares proposed to be sold 1,678 shares of common stock Planned NASDAQ sale on 08/26/2026 following stock option exercise
Market value of proposed sale $126,521.20 Value associated with 1,678 Freshpet common shares for 08/26/2026 sale
Prior sale by William B. Cyr on 08/14/2026 41,203 shares for $2,987,294.86 Freshpet common stock sale listed in past 3 months section
Prior sale by William B. Cyr on 08/17/2026 41,022 shares for $2,988,723.44 Freshpet common stock sale listed in past 3 months section
Prior sale by William B. Cyr on 08/19/2026 41,028 shares for $3,069,107.63 Freshpet common stock sale listed in past 3 months section
Prior sale by William B. Cyr on 08/21/2026 40,957 shares for $3,025,368.36 Freshpet common stock sale listed in past 3 months section
Prior sale by William B. Cyr on 08/24/2026 40,965 shares for $3,112,683.55 Freshpet common stock sale listed in past 3 months section
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
stock option exercise financial
"Common | 08/26/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
irrevocable trust financial
"The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
aggregate sales financial
"sales are required by paragraph (e) of Rule 144 to be aggregated with sales"
attorney-in-fact regulatory
"as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

What does the Form 144 filing disclose for Freshpet, Inc. (FRPT)?
It discloses a planned sale of Freshpet common stock under Rule 144 by or for the account of officer and director William B. Cyr and related persons and trusts, including a new proposed sale tied to a stock option exercise on 08/26/2026.

How many Freshpet (FRPT) shares are proposed to be sold in the new transaction?
The notice lists a proposed sale of 1,678 shares of Freshpet common stock, associated with a stock option exercise, with an intended sale date of 08/26/2026 on NASDAQ through Fidelity Brokerage Services LLC.

What is the market value associated with the 1,678 FRPT shares in this Form 144?
For the 1,678 Freshpet common shares, the filing shows a value of $126,521.20, tied to a planned NASDAQ sale dated 08/26/2026, as reported in the securities information section.

Who is the person for whose account Freshpet (FRPT) securities are to be sold?
The person for whose account the Freshpet securities are to be sold is William B. Cyr. The remarks explain that shares are held and sold across his accounts, his spouse’s account, and several irrevocable trusts related to the Cyr family.

What prior FRPT stock sales over the past three months are reported in this Form 144?
The filing lists multiple prior Freshpet common stock sales, including a sale by William B. Cyr of 41,203 shares for $2,987,294.86 on 08/14/2026, along with additional sales on 08/17/2026, 08/19/2026, 08/21/2026, and 08/24/2026 by him, Linda W. Cyr, and related trusts.

How are Cyr family trusts involved in the Freshpet (FRPT) stock sales?
The notice states that shares were sold from the The William B Cyr 2020 Irrevocable Spousal Trust and The Linda W Cyr 2020 Irrevocable Trust For Descendants, with Linda W. Cyr and William B. Cyr Jr. identified as trustees or stakeholders and related to officer and director William B. Cyr.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR