Freshpet officer plans $126K stock sale under Rule 144

Freshpet, Inc. (FRPT) is the issuer for which this notice relates to proposed sales of common stock under Rule 144 by or for the account of William B. Cyr, an officer and director, and related persons and trusts.

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) is the issuer for which this notice relates to proposed sales of common stock under Rule 144 by or for the account of William B. Cyr, an officer and director, and related persons and trusts. The current notice covers a planned sale of 1,678 common shares, expected to be sold on 08/26/2026 following a stock option exercise, through Fidelity Brokerage Services LLC on NASDAQ. The filing also lists multiple sales of Freshpet common stock during the past three months by William B. Cyr, Linda W. Cyr, and related irrevocable trusts, each with specific share amounts and dollar proceeds.

Key Figures

Shares proposed to be sold: 1,678 shares of common stock Market value of proposed sale: $126,521.20 Prior sale by William B. Cyr on 08/14/2026: 41,203 shares for $2,987,294.86 +4 more

7 metrics

Shares proposed to be sold 1,678 shares of common stock Planned NASDAQ sale on 08/26/2026 following stock option exercise

Market value of proposed sale $126,521.20 Value associated with 1,678 Freshpet common shares for 08/26/2026 sale

Prior sale by William B. Cyr on 08/14/2026 41,203 shares for $2,987,294.86 Freshpet common stock sale listed in past 3 months section

Prior sale by William B. Cyr on 08/17/2026 41,022 shares for $2,988,723.44 Freshpet common stock sale listed in past 3 months section

Prior sale by William B. Cyr on 08/19/2026 41,028 shares for $3,069,107.63 Freshpet common stock sale listed in past 3 months section

Prior sale by William B. Cyr on 08/21/2026 40,957 shares for $3,025,368.36 Freshpet common stock sale listed in past 3 months section

Prior sale by William B. Cyr on 08/24/2026 40,965 shares for $3,112,683.55 Freshpet common stock sale listed in past 3 months section

Key Terms

Rule 144, stock option exercise, irrevocable trust, aggregate sales, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

stock option exercise financial

"Common | 08/26/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

irrevocable trust financial

"The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr"

An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.

aggregate sales financial

"sales are required by paragraph (e) of Rule 144 to be aggregated with sales"

attorney-in-fact regulatory

"as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for Freshpet, Inc. (FRPT)?

It discloses a planned sale of Freshpet common stock under Rule 144 by or for the account of officer and director William B. Cyr and related persons and trusts, including a new proposed sale tied to a stock option exercise on 08/26/2026.

How many Freshpet (FRPT) shares are proposed to be sold in the new transaction?

The notice lists a proposed sale of 1,678 shares of Freshpet common stock, associated with a stock option exercise, with an intended sale date of 08/26/2026 on NASDAQ through Fidelity Brokerage Services LLC.

What is the market value associated with the 1,678 FRPT shares in this Form 144?

For the 1,678 Freshpet common shares, the filing shows a value of $126,521.20, tied to a planned NASDAQ sale dated 08/26/2026, as reported in the securities information section.

Who is the person for whose account Freshpet (FRPT) securities are to be sold?

The person for whose account the Freshpet securities are to be sold is William B. Cyr. The remarks explain that shares are held and sold across his accounts, his spouse’s account, and several irrevocable trusts related to the Cyr family.

What prior FRPT stock sales over the past three months are reported in this Form 144?

The filing lists multiple prior Freshpet common stock sales, including a sale by William B. Cyr of 41,203 shares for $2,987,294.86 on 08/14/2026, along with additional sales on 08/17/2026, 08/19/2026, 08/21/2026, and 08/24/2026 by him, Linda W. Cyr, and related trusts.

How are Cyr family trusts involved in the Freshpet (FRPT) stock sales?

The notice states that shares were sold from the The William B Cyr 2020 Irrevocable Spousal Trust and The Linda W Cyr 2020 Irrevocable Trust For Descendants, with Linda W. Cyr and William B. Cyr Jr. identified as trustees or stakeholders and related to officer and director William B. Cyr.

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Available on EDGAR 08/26/2026 - 10:43 AM EDT Accepted by SEC EDGAR 08/26/2026 - 10:42 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001680803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Freshpet, Inc.
SEC File Number	001-36729
Address of Issuer	1450 US-206 BEDMINSTER NEW JERSEY 07921
Phone	201-520-4000
Name of Person for Whose Account the Securities are To Be Sold	Cyr William B.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Member of immediate family of any of the foregoing

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	1678	126521.20	48058074	08/26/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/26/2026	Stock Option Exercise	Issuer			1678	08/26/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	41203	2987294.86
Linsa W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	651	47139.91
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1271	92554.22
The Linda W Cyr 2020 Irrevocable Trust For Decendants 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1124	81849.68
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	41022	2988723.44
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	651	47138.91
The William B Cyr 2020 Irrevocable Trust 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1271	92033.11
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1123	81316.43
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	41028	3069107.63
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	652	47974.16
The William B Cyr 2020 Irrevocable Trust 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	1273	93667.34
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	1125	82777.50
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	40957	3025368.36
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	639	47503.26
The William B Cyr 2020 Irrevocable Trust 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	1247	92701.98
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	1102	81922.68
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/24/2026	40965	3112683.55
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/24/2026	640	47379.20
The William B Cyr 2020 Irrevocable Trust 1450 US-206 Bedminster NJ 07921	Common	08/24/2026	1250	92537.50
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/24/2026	1105	81803.15

144: Remarks and Signature

Remarks	Today's sale includes 1,110 shares that were sold from the The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr is a trustee and an account stake holder. The rest of the sale occurred in the account of Linda W. Cyr who is the spouse of William B. Cyr, an officer and director of the company. Sales in the past 3 months also took place in these accounts as well as the The Linda W Cyr 2020 Irrevocable Trust For Descendants of which William B. Cyr Jr is a trustee, account stakeholder, and the relative of William B. Cyr.
Date of Notice	08/26/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William B. Cyr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)