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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (NASDAQ: FRPT) CEO logs multi-million stock sales and plans another

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) is the issuer for a planned sale of its common stock under Rule 144 by or for the account of William B. Cyr, an officer and director. The notice covers 1,925 shares tied to a stock option exercise on 08/19/2026, with an indicated market value of $141,641.50. Sales during the prior three months are also reported from accounts of William B. Cyr, his spouse Linda W. Cyr, and related irrevocable trusts for descendants and spouse, with each transaction listed by date, share amount, and total sale price.

Positive

  • None.

Negative

  • None.
Planned shares to be sold 1,925 shares Common stock tied to stock option exercise dated 08/19/2026
Market value of planned sale $141,641.50 Indicated value for 1,925 common shares to be sold
Sale on 05/20/2026 by William B. Cyr 42,907 shares; $2,056,139.02 Common stock sale reported among past three months’ transactions
Sale on 05/22/2026 by William B. Cyr 42,495 shares; $2,168,388.94 Common stock sale listed in past three months section
Sale on 08/14/2026 by William B. Cyr 41,203 shares; $2,987,294.86 Common stock sale disclosed in past three months section
Sale on 08/17/2026 by William B. Cyr 41,022 shares; $2,988,722.65 Common stock sale disclosed in past three months section
Sale on 05/20/2026 by The William B Cyr 2020 Irrevocable Spousal Trust 1,951 shares; $92,711.52 Trust transaction in past three months table
Sale on 08/14/2026 by The Linda W Cyr 2020 Irrevocable Trust For Descendants 1,124 shares; $81,849.68 Trust transaction in past three months table
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Stock Option Exercise financial
"Common | 08/19/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
irrevocable trust financial
"The Linda W Cyr 2020 Irrevocable Trust For Descendants"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
attorney-in-fact regulatory
"as attorney-in-fact for William B. Cyr"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

What does the Form 144 filing for Freshpet, Inc. (FRPT) disclose about upcoming stock sales?
The filing discloses a planned Rule 144 sale of 1,925 Freshpet (FRPT) common shares related to a stock option exercise on 08/19/2026, with an indicated value of $141,641.50. It also lists multiple prior sales over the past three months.

Who is the person for whose account Freshpet (FRPT) shares are to be sold in this Form 144?
The sale is for the account of William B. Cyr, identified as an officer and director of Freshpet (FRPT). The notice also describes related sales from accounts of his spouse, Linda W. Cyr, and several irrevocable family trusts.

How many Freshpet (FRPT) shares are covered by the new planned sale, and how is it being executed?
The new planned sale covers 1,925 shares of Freshpet (FRPT) common stock, arising from a stock option exercise on 08/19/2026. The transaction is to be executed for cash through Fidelity Brokerage Services LLC.

What prior Freshpet (FRPT) stock sales over the last three months are reported in this Form 144?
The notice lists several sales of Freshpet (FRPT) common shares in May 2026 and August 2026 by William B. Cyr, Linda W. Cyr, and related irrevocable trusts, with each transaction showing the trade date, number of shares, and total dollar proceeds.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR