Freshpet (NASDAQ: FRPT) director lines up multimillion-dollar stock sale
Rhea-AI Filing Summary
Freshpet, Inc. (symbol FRPT) received a Rule 144 notice that William B. Cyr, identified as an officer and director, intends to sell 40,957 shares of Freshpet common stock through Fidelity Brokerage Services LLC on or about 08/21/2026, in connection with a stock option exercise. The shares have an aggregate market value of $3,044,743.38, and Freshpet reports 48,058,074 shares outstanding of this class as of that notice.
The notice also lists sales of Freshpet common stock during the past three months by William B. Cyr, his spouse Linda W. Cyr, and two related 2020 irrevocable trusts. These include, for example, a sale by William B. Cyr of 41,203 shares on 08/14/2026 for $2,987,294.86, and a sale of 42,495 shares on 05/22/2026 for $2,168,388.94, along with smaller transactions by the spouse and trusts. The filer states that these related accounts are included because their sales are aggregated under Rule 144.
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Key Figures
Shares to be sold under Rule 144: 40,957 shares
Aggregate market value of shares to be sold: $3,044,743.38
Shares outstanding of this class: 48,058,074 shares
+4 more
7 metrics
Shares to be sold under Rule 144
40,957 shares
Planned sale of Freshpet common stock related to stock option exercise on or about 08/21/2026
Aggregate market value of shares to be sold
$3,044,743.38
Market value of 40,957 Freshpet common shares covered by the notice
Shares outstanding of this class
48,058,074 shares
Freshpet common stock shares outstanding for the class referenced in the proposed sale
Shares sold by William B. Cyr on 05/22/2026
42,495 shares
Common stock sale with proceeds of $2,168,388.94
Proceeds from William B. Cyr sale on 05/22/2026
$2,168,388.94
Sale of 42,495 Freshpet common shares
Shares sold by William B. Cyr on 08/14/2026
41,203 shares
Common stock sale with proceeds of $2,987,294.86
Proceeds from William B. Cyr sale on 08/14/2026
$2,987,294.86
Sale of 41,203 Freshpet common shares
Key Terms
Rule 144, stock option exercise, irrevocable trust, aggregate market value
4 terms
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
stock option exercise financial
"Common | 08/21/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
irrevocable trust financial
"The William B Cyr 2020 Irrevocable Spousal Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
aggregate market value financial
"40957 | 3044743.38 | 48058074 | 08/21/2026"
Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.
FAQ
What does the Form 144 filing disclose for Freshpet, Inc. (FRPT)?
It discloses that William B. Cyr, an officer and director, has notified of a proposed sale of 40,957 shares of Freshpet common stock under Rule 144, related to a stock option exercise, through Fidelity Brokerage Services LLC on or about 08/21/2026.
What recent FRPT stock sales by William B. Cyr are described?
The filing lists several sales, including 41,203 shares sold on 08/14/2026 for $2,987,294.86 and 42,495 shares sold on 05/22/2026 for $2,168,388.94, along with additional transactions on 08/17/2026 and 08/19/2026.
AI-generated analysis. How Rhea-AI works. Not financial advice.
