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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (NASDAQ: FRPT) CEO plans 40,965-share sale after multiple August stock trades

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) is named as the issuer in a notice under Rule 144 filed for the account of William B. Cyr, an officer and director. The notice covers the planned sale of 40,965 shares of Freshpet common stock, to be sold on 08/24/2026 following a stock option exercise, through Fidelity Brokerage Services LLC on NASDAQ for cash.

The notice also lists prior sales of Freshpet common stock during the past three months by William B. Cyr, his spouse Linda W. Cyr, and related 2020 irrevocable trusts, with transactions on 08/14/2026, 08/17/2026, 08/19/2026, and 08/21/2026. The remarks clarify the relationships and roles of Linda W. Cyr and family trusts in these sales.

Positive

  • None.

Negative

  • None.
Planned sale shares 40,965 shares Securities to be sold on 08/24/2026 for the account of William B. Cyr
Sale on 08/14/2026 by William B. Cyr 41,203 shares; $2,987,294.86 Common stock sale during past 3 months
Sale on 08/17/2026 by William B. Cyr 41,022 shares; $2,988,723.44 Common stock sale during past 3 months
Sale on 08/19/2026 by William B. Cyr 41,028 shares; $3,069,107.63 Common stock sale during past 3 months
Sale on 08/21/2026 by William B. Cyr 40,957 shares; $3,025,368.36 Common stock sale during past 3 months
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
stock option exercise financial
"Common | 08/24/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
irrevocable trust financial
"The William B Cyr 2020 Irrevocable Spousal Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
attorney-in-fact regulatory
"as attorney-in-fact for William B. Cyr"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

What is being disclosed about Freshpet, Inc. (FRPT) in this Form 144?
The filing states that an account for William B. Cyr, an officer and director of Freshpet, Inc. (FRPT), has filed a Rule 144 notice to sell 40,965 shares of Freshpet common stock following a stock option exercise, with an intended sale date of 08/24/2026.

How many FRPT shares does William B. Cyr plan to sell under this notice?
The notice covers the planned sale of 40,965 shares of Freshpet common stock for the account of William B. Cyr, with the transaction tied to a stock option exercise and an intended sale date of 08/24/2026.

What is the nature of the planned FRPT transaction on 08/24/2026?
The filing describes a stock option exercise in Freshpet common stock, followed by a planned cash sale of 40,965 shares on 08/24/2026 on NASDAQ through Fidelity Brokerage Services LLC.

What were some of the recent FRPT share sales amounts disclosed for William B. Cyr?
Disclosed examples include William B. Cyr selling 41,203 shares on 08/14/2026 for $2,987,294.86, 41,022 shares on 08/17/2026 for $2,988,723.44, 41,028 shares on 08/19/2026 for $3,069,107.63, and 40,957 shares on 08/21/2026 for $3,025,368.36.

Who signed the FRPT Form 144 notice and in what capacity?
The notice is signed by /s/ Gary Redman as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for William B. Cyr in connection with this Rule 144 filing for Freshpet, Inc. (FRPT).

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR