Freshpet CEO plans sale of 40,965 shares Aug. 24

Freshpet, Inc. (FRPT) is named as the issuer in a notice under Rule 144 filed for the account of William B. Cyr, an officer and director.

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) is named as the issuer in a notice under Rule 144 filed for the account of William B. Cyr, an officer and director. The notice covers the planned sale of 40,965 shares of Freshpet common stock, to be sold on 08/24/2026 following a stock option exercise, through Fidelity Brokerage Services LLC on NASDAQ for cash.

The notice also lists prior sales of Freshpet common stock during the past three months by William B. Cyr, his spouse Linda W. Cyr, and related 2020 irrevocable trusts, with transactions on 08/14/2026, 08/17/2026, 08/19/2026, and 08/21/2026. The remarks clarify the relationships and roles of Linda W. Cyr and family trusts in these sales.

Key Figures

Planned sale shares: 40,965 shares Sale on 08/14/2026 by William B. Cyr: 41,203 shares; $2,987,294.86 Sale on 08/17/2026 by William B. Cyr: 41,022 shares; $2,988,723.44 +2 more

5 metrics

Planned sale shares 40,965 shares Securities to be sold on 08/24/2026 for the account of William B. Cyr

Sale on 08/14/2026 by William B. Cyr 41,203 shares; $2,987,294.86 Common stock sale during past 3 months

Sale on 08/17/2026 by William B. Cyr 41,022 shares; $2,988,723.44 Common stock sale during past 3 months

Sale on 08/19/2026 by William B. Cyr 41,028 shares; $3,069,107.63 Common stock sale during past 3 months

Sale on 08/21/2026 by William B. Cyr 40,957 shares; $3,025,368.36 Common stock sale during past 3 months

Key Terms

Rule 144, stock option exercise, irrevocable trust, attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

stock option exercise financial

"Common | 08/24/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

irrevocable trust financial

"The William B Cyr 2020 Irrevocable Spousal Trust"

An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.

attorney-in-fact regulatory

"as attorney-in-fact for William B. Cyr"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is being disclosed about Freshpet, Inc. (FRPT) in this Form 144?

The filing states that an account for William B. Cyr, an officer and director of Freshpet, Inc. (FRPT), has filed a Rule 144 notice to sell 40,965 shares of Freshpet common stock following a stock option exercise, with an intended sale date of 08/24/2026.

How many FRPT shares does William B. Cyr plan to sell under this notice?

The notice covers the planned sale of 40,965 shares of Freshpet common stock for the account of William B. Cyr, with the transaction tied to a stock option exercise and an intended sale date of 08/24/2026.

What is the nature of the planned FRPT transaction on 08/24/2026?

The filing describes a stock option exercise in Freshpet common stock, followed by a planned cash sale of 40,965 shares on 08/24/2026 on NASDAQ through Fidelity Brokerage Services LLC.

Which related parties to William B. Cyr sold FRPT shares in the past 3 months?

The notice lists sales by William B. Cyr, his spouse Linda W. Cyr, The William B Cyr 2020 Irrevocable Spousal Trust, and The Linda W Cyr 2020 Irrevocable Trust For Descendants, with transactions on 08/14/2026, 08/17/2026, 08/19/2026, and 08/21/2026.

What were some of the recent FRPT share sales amounts disclosed for William B. Cyr?

Disclosed examples include William B. Cyr selling 41,203 shares on 08/14/2026 for $2,987,294.86, 41,022 shares on 08/17/2026 for $2,988,723.44, 41,028 shares on 08/19/2026 for $3,069,107.63, and 40,957 shares on 08/21/2026 for $3,025,368.36.

Who signed the FRPT Form 144 notice and in what capacity?

The notice is signed by /s/ Gary Redman as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for William B. Cyr in connection with this Rule 144 filing for Freshpet, Inc. (FRPT).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/24/2026 - 11:53 AM EDT Accepted by SEC EDGAR 08/24/2026 - 11:52 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001680803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Freshpet, Inc.
SEC File Number	001-36729
Address of Issuer	1450 US-206 BEDMINSTER NEW JERSEY 07921
Phone	201-520-4000
Name of Person for Whose Account the Securities are To Be Sold	Cyr William B.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	40965	3032638.95	48058074	08/24/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/24/2026	Stock Option Exercise	Issuer			40965	08/24/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	41203	2987294.86
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	651	47405.82
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1271	92554.22
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1124	81849.68
Willaim B Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	41022	2988723.44
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	651	47138.91
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1271	92033.11
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1123	81316.43
Willaim B Cyr 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	41028	3069107.63
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	652	47974.16
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	1273	93667.34
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/19/2026	1125	82777.50
Willaim B Cyr 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	40957	3025368.36
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	639	47503.26
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	1247	92701.98
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/21/2026	1102	81922.68

144: Remarks and Signature

Remarks	Sales in the past 3 months include sales from account of Linda W. Cyr who is the spouse of William B. Cyr (an officer and director of the company), The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr is a trustee and an account stake holder, and The Linda W Cyr 2020 Irrevocable Trust For Descendants of which William B. Cyr Jr is a trustee, account stakeholder, and the relative of William B. Cyr.
Date of Notice	08/24/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William B. Cyr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)