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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (NASDAQ: FRPT) insider targets $81.8K Rule 144 sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) received a Rule 144 notice indicating that accounts associated with officer and director William B. Cyr plan to sell 1,105 shares of common stock. The shares are to be acquired through a stock option exercise for cash and sold through Fidelity Brokerage Services LLC on NASDAQ.

The notice also lists multiple sales of Freshpet common stock over the prior three months by William B. Cyr, his spouse Linda W. Cyr, and related irrevocable trusts, reflecting ongoing liquidity transactions by these affiliated holders.

Positive

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Shares to be sold under Rule 144 1,105 shares Common stock to be sold via stock option exercise and cash sale
Aggregate market value of planned sale $81,803.15 Value of 1,105 shares of Freshpet common stock in the planned Rule 144 sale
Shares outstanding 48,058,074 shares Freshpet common stock outstanding referenced in the Form 144
Sale 08/14/2026 by William B. Cyr 41,203 shares for $2,987,294.86 Common stock sale listed among securities sold during the past 3 months
Sale 08/19/2026 by William B. Cyr 41,028 shares for $3,069,107.63 Another common stock sale in the past 3 months section
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Stock Option Exercise financial
"Common | 08/24/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
irrevocable trust financial
"The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
attorney-in-fact regulatory
"as attorney-in-fact for William B. Cyr."
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

What does the Form 144 filing for FRPT disclose?
The filing discloses that accounts associated with William B. Cyr, an officer and director of Freshpet, Inc. (FRPT), have notified of a planned sale of 1,105 shares of common stock under Rule 144, following a stock option exercise for cash.

How many FRPT shares are proposed to be sold under this Form 144?
The notice covers a proposed sale of 1,105 shares of Freshpet, Inc. common stock. These shares are expected to be acquired via a stock option exercise and then sold through Fidelity Brokerage Services LLC on NASDAQ.

What is the aggregate market value of the FRPT shares in the planned Rule 144 sale?
The planned sale of 1,105 shares of FRPT common stock has an aggregate market value of $81,803.15, based on the price data provided in the notice for the Rule 144 filing.

How many FRPT shares were reported as outstanding in the Form 144?
The Form 144 lists 48,058,074 shares of Freshpet, Inc. common stock as outstanding as of the filing context. This figure serves as a baseline and is separate from the 1,105 shares covered by the planned Rule 144 sale.

Who is executing the FRPT Form 144 on behalf of William B. Cyr?
The notice is signed by Jessica Spraker, acting as a duly authorized representative of Fidelity Brokerage Services LLC, in her capacity as attorney-in-fact for William B. Cyr for purposes of the Rule 144 transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR