Insider plans Rule 144 sale of FRPT common stock

A holder associated with ticker FRPT filed a notice to sell common stock under Rule 144.

Rhea-AI Filing Summary

A holder associated with ticker FRPT filed a notice to sell common stock under Rule 144. The filing lists a proposed sale of 41,023 shares of common stock through Fidelity Brokerage Services, tied to a stock option exercise dated 08/14/2026, plus several earlier cash sales in May 2026 by related parties and trusts.

Key Figures

Shares proposed for sale: 41023 shares Aggregate market value: $2987294.86 Past sale 05/15/2026 (William B. Cyr): 42693 shares, $2105387.88 +3 more

6 metrics

Shares proposed for sale 41023 shares Common stock to be sold under Rule 144 via stock option exercise dated 08/14/2026

Aggregate market value $2987294.86 Estimated value of 41,023 FRPT common shares proposed for NASDAQ sale

Past sale 05/15/2026 (William B. Cyr) 42693 shares, $2105387.88 FRPT common stock sale on 05/15/2026

Past sale 05/15/2026 (Linda W. Cyr) 959 shares, $47077.31 FRPT common stock sale on 05/15/2026

Past sale 05/20/2026 (William B. Cyr) 42907 shares, $2056139.02 FRPT common stock sale on 05/20/2026

Past sale 05/22/2026 (William B. Cyr) 42495 shares, $2168388.94 FRPT common stock sale on 05/22/2026

Key Terms

Stock Option Exercise, Irrevocable Spousal Trust, Irrevocable Trust For Descendants, Rule 144

4 terms

Stock Option Exercise financial

"Common | 08/14/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

Irrevocable Spousal Trust financial

"The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206"

Irrevocable Trust For Descendants financial

"The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206"

Rule 144 regulatory

"144: Securities Information Common | Fidelity Brokerage Services LLC"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for FRPT disclose?

The Form 144 for FRPT discloses a planned resale of restricted or control common stock. It reports a proposed sale of 41,023 shares tied to a stock option exercise, and details recent cash sales by related individuals and trusts.

How many FRPT shares are proposed to be sold under this Form 144?

The filing shows a proposed sale of 41,023 shares of FRPT common stock. These shares are associated with a stock option exercise dated 08/14/2026 and are to be sold for cash through Fidelity Brokerage Services LLC.

What is the reported market value of the FRPT shares in the planned sale?

The Form 144 shows an aggregate market value of $2987294.86 for the 41,023 FRPT common shares. This figure reflects the estimated value of the proposed NASDAQ sale related to the 08/14/2026 stock option exercise.

Which broker is handling the proposed FRPT stock sale?

The proposed sale of 41,023 FRPT common shares is listed through Fidelity Brokerage Services LLC. The broker’s address is given as 900 Salem Street, Smithfield, RI 02917, and the securities are indicated for trading on NASDAQ.

What recent FRPT stock sales are listed for William B. Cyr and related trusts?

The filing lists multiple May 2026 FRPT sales, including 42,693 shares on 05/15/2026 and 42,692 shares on 05/18/2026 by William B. Cyr, plus smaller common-stock sales by Linda W. Cyr and two 2020 irrevocable trusts on the same dates.

On which date is the new FRPT stock option exercise noted in the filing?

The Form 144 notes a stock option exercise dated 08/14/2026 related to the planned sale of 41,023 FRPT common shares. The transaction is designated as an issuer-related stock option exercise with a cash sale of the resulting shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/14/2026 - 02:24 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001680803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Freshpet, Inc.
SEC File Number	001-36729
Address of Issuer	1450 US-206 BEDMINSTER NEW JERSEY 07921
Phone	201-520-4000
Name of Person for Whose Account the Securities are To Be Sold	Cyr William B.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	41023	2987294.86	48058074	08/14/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/14/2026	Stock Option Exercise	Issuer			41023	08/14/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/15/2026	42693	2105387.88
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/15/2026	959	47077.31
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/15/2026	1874	91994.66
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/15/2026	1657	81342.13
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	42692	2087843.47
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	959	47988.36
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	1874	93774.96
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	1656	82866.24
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	42907	2056139.02
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	999	47472.48
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1951	92711.52
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1725	81972.00
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	42495	2168388.94
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	923	47239.14
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1803	92277.54
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1593	81529.74

144: Remarks and Signature

Remarks	Sales in the past 3 months include sales from account of Linda W. Cyr who is the spouse of William B. Cyr (an officer and director of the company), The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr is a trustee and an account stake holder, and The Linda W Cyr 2020 Irrevocable Trust For Descendants of which William B. Cyr Jr is a trustee, account stakeholder, and the relative of William B. Cyr.
Date of Notice	08/14/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jennifer Ruchti, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William B. Cyr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)