Freshpet (FRPT) CEO exercises 168K options, sells stock under plan
Rhea-AI Filing Summary
Freshpet, Inc. (FRPT) reported that Chief Executive Officer and director William B. Cyr and related entities exercised options and sold shares in August 2026. Over August 21 and 24, they exercised 168,000 options at $10.23 per share into common stock and sold 87,905 shares in open-market transactions at prices around $73.8–$76.0 per share. The sales were made pursuant to a Rule 10b5-1 trading plan adopted on November 5, 2025, and the options were granted under Freshpet’s 2014 Omnibus Incentive Plan and were fully vested by December 31, 2020.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
25 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
87,905 shs ($6.58M)
Approx. gross sale proceeds
$6.58M
Approx. exercise cost
$1.72M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock F4 | 62,369 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 4,620 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 9,030 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 7,981 | $0.00 | $0.00 |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock F1 | 40,398 | $76.01 | $3.07M |
| Sale | Common Stock F1 | 567 | $74.03 | $42K |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock F1 | 640 | $74.03 | $47K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock F1 | 1,250 | $74.03 | $93K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock F1 | 1,105 | $74.03 | $82K |
| Exercise | Options to purchase common stock F4 | 62,369 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 4,620 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 9,030 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 7,981 | $0.00 | $0.00 |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock F1, F2, F3 | 40,957 | $73.87 | $3.03M |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock F1 | 639 | $74.34 | $48K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock F1 | 1,247 | $74.34 | $93K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock F1 | 1,102 | $74.34 | $82K |
Holdings After Transaction:
Options to purchase common stock — 56,441 shares (Direct);
Options to purchase common stock — 4,180 shares (Indirect, By Spouse);
Options to purchase common stock — 8,170 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Options to purchase common stock — 7,209 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants);
Common Stock — 331,309 shares (Direct);
Common Stock — 45,432 shares (Indirect, By Spouse);
Common Stock — 99,470 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Common Stock — 90,447 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants)
Footnotes (4)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.
- F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.819 to $73.874.
- F3. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.
- F4. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Options exercised: 168,000 shares
Shares sold: 87,905 shares
Option exercise price: $10.23 per share
+5 more
8 metrics
Options exercised
168,000 shares
Total derivative exercises (code M) reported in transactionSummary
Shares sold
87,905 shares
Total sell transactions (code S) reported in transactionSummary
Option exercise price
$10.23 per share
Conversion or exercise price for options to purchase common stock
Highest reported sale price
$76.0100 per share
Common stock sale on August 24, 2026
Representative sale price
$73.8700 per share
Weighted-average sale on August 21, 2026, footnote-qualified
10b5-1 plan adoption date
November 5, 2025
Date CEO adopted Rule 10b5-1 trading plan governing reported sales
Derivative transaction count
8 transactions
Total derivative (option) transactions reported
Net buy/sell direction
net-sell of 87,905 shares
transactionSummary netBuySellShares and netBuySellDirection
Key Terms
Rule 10b5-1 trading plan, weighted average price, 2014 Omnibus Incentive Plan
3 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
2014 Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan."
FAQ
What did Freshpet (FRPT) CEO William B. Cyr report in this Form 4?
William B. Cyr and related entities exercised 168,000 stock options at $10.23 and sold 87,905 shares of Freshpet common stock in open-market transactions on August 21 and 24, 2026.
How many Freshpet (FRPT) options did the CEO exercise and at what exercise price?
The CEO and related entities exercised 168,000 options to purchase Freshpet common stock. The options carried an exercise price of $10.23 per share and were issued under Freshpet’s 2014 Omnibus Incentive Plan.
Were the Freshpet (FRPT) stock sales under a Rule 10b5-1 plan?
Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025, indicating the trades were pre-arranged under that plan.
Which accounts or entities were involved in the Freshpet (FRPT) transactions?
Transactions involved William B. Cyr directly and several indirect holdings: By Spouse, By Irrevocable Spousal Trust for Linda W. Cyr, and By Linda W. Cyr 2020 Irrevocable Trust for Descendants, each exercising options and selling shares of Freshpet common stock.
What does transaction code M mean in the Freshpet (FRPT) Form 4?
In this Form 4, transaction code M denotes the exercise or conversion of derivative securities (stock options) into Freshpet common stock at the stated $10.23 per share exercise price, followed in some cases by open-market sales coded as S.
AI-generated analysis. How Rhea-AI works. Not financial advice.
