Freshpet (FRPT) CEO sells 44K shares after 84K-option exercise
Rhea-AI Filing Summary
Freshpet, Inc. (FRPT) chief executive officer William B. Cyr reported option exercises and related share sales. On August 14, 2026, he and related entities exercised options for a total of 84,000 shares of common stock at an exercise price of $10.23 per share under the 2014 Omnibus Incentive Plan, then sold 44,069 shares of common stock in open-market transactions around $72.9 per share. Some shares are held indirectly through his spouse and family trusts, and the sales were made under a Rule 10b5-1 trading plan adopted on November 5, 2025.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
12 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
44,069 shs ($3.21M)
Approx. gross sale proceeds
$3.21M
Approx. exercise cost
$859K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock F4 | 62,369 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 4,620 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 9,030 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 7,981 | $0.00 | $0.00 |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock F1, F2, F3 | 41,023 | $72.91 | $2.99M |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock F1 | 651 | $72.82 | $47K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock F1 | 1,271 | $72.82 | $93K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock F1 | 1,124 | $72.82 | $82K |
Holdings After Transaction:
Options to purchase common stock — 305,917 shares (Direct);
Options to purchase common stock — 22,660 shares (Indirect, By Spouse);
Options to purchase common stock — 44,290 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Options to purchase common stock — 39,133 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants);
Common Stock — 245,805 shares (Direct);
Common Stock — 29,534 shares (Indirect, By Spouse);
Common Stock — 68,391 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Common Stock — 62,978 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants)
Footnotes (4)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.
- F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.902 to $72.912.
- F3. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.
- F4. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Options exercised: 84,000 shares
Shares sold: 44,069 shares
Option exercise price: $10.23 per share
+5 more
8 metrics
Options exercised
84,000 shares
Total derivative exercises reported for common stock options on August 14, 2026
Shares sold
44,069 shares
Total net shares sold in open-market transactions per transaction summary
Option exercise price
$10.23 per share
Exercise price for options to purchase Freshpet common stock
Direct sale block
41,023 shares at $72.91 per share
Weighted average price with range $72.902–$72.912 for a multi-transaction sale
Spouse sale
651 shares at $72.82 per share
Indirect sale by spouse ownership
Irrevocable spousal trust sale
1,271 shares at $72.82 per share
Indirect sale by irrevocable spousal trust
Descendants’ trust sale
1,124 shares at $72.82 per share
Indirect sale by 2020 irrevocable trust for descendants
10b5-1 plan adoption date
November 5, 2025
Date William B. Cyr adopted the Rule 10b5-1 trading plan used for these sales
Key Terms
Rule 10b5-1 trading plan, weighted average price, Omnibus Incentive Plan, irrevocable trust, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan"
An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.
irrevocable trust financial
"By Irrevocable Spousal Trust for Linda W. Cyr"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
derivative security financial
"Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
FAQ
What transactions did FRPT CEO William B. Cyr report on this Form 4?
William B. Cyr reported exercising options for 84,000 shares of Freshpet common stock and selling 44,069 shares in open-market transactions on August 14, 2026, including sales by entities associated with his spouse and family trusts.
At what prices did the FRPT insider option exercises and sales occur?
The options were exercised at $10.23 per share. Reported sales occurred at prices around $72.91 per share, with a weighted average in a range from $72.902 to $72.912, and additional sales at approximately $72.82 per share.
Were William B. Cyr’s FRPT stock sales under a Rule 10b5-1 plan?
Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted on November 5, 2025, indicating the sales followed a pre-established schedule rather than being timed at discretion.
What equity awards were involved in the FRPT CEO’s August 2026 Form 4?
The filing shows exercises of options to purchase 84,000 shares of Freshpet common stock at an exercise price of $10.23 per share. Footnotes state these options were issued under the 2014 Omnibus Incentive Plan and were fully vested by December 31, 2020.
AI-generated analysis. How Rhea-AI works. Not financial advice.
