Freshpet insider plans $2.9M Rule 144 stock sale

Freshpet, Inc. insider-related parties filed a notice to sell 41,022 shares of common stock under Rule 144.

Rhea-AI Filing Summary

Freshpet, Inc. insider-related parties filed a notice to sell 41,022 shares of common stock under Rule 144. These shares are to be acquired from the issuer on 08/17/2026 through a Stock Option Exercise paid in cash, then made available for potential sale on NASDAQ.

The filing also lists multiple open market sales of common stock during May and August 2026 by William B. Cyr, Linda W. Cyr, and two related irrevocable trusts, with individual transactions of around 40,000–43,000 shares for William B. Cyr and smaller blocks for the other entities.

Key Figures

Shares to be sold under Rule 144: 41,022 shares Aggregate value of planned sale: $2,947,635.81 Sale on 05/18/2026 by William B. Cyr: 42,692 shares; $2,087,843.47 +3 more

6 metrics

Shares to be sold under Rule 144 41,022 shares Common stock planned for sale, to be acquired via stock option exercise on 08/17/2026

Aggregate value of planned sale $2,947,635.81 Stated value for 41,022 shares of common stock subject to the Rule 144 notice

Sale on 05/18/2026 by William B. Cyr 42,692 shares; $2,087,843.47 Common stock sale listed in the past three months section

Sale on 05/20/2026 by William B. Cyr 42,907 shares; $2,056,139.02 Common stock sale listed in the past three months section

Sale on 05/22/2026 by William B. Cyr 42,495 shares; $2,168,388.94 Common stock sale listed in the past three months section

Sale on 08/14/2026 by William B. Cyr 41,203 shares; $2,987,294.86 Common stock sale listed in the past three months section

Key Terms

Rule 144, Stock Option Exercise, Irrevocable Spousal Trust, Irrevocable Trust For Descendants

4 terms

Rule 144 regulatory

"144: Securities To Be Sold"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Stock Option Exercise financial

"Common | 08/17/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

Irrevocable Spousal Trust financial

"The William B Cyr 2020 Irrevocable Spousal Trust"

Irrevocable Trust For Descendants financial

"The Linda W Cyr 2020 Irrevocable Trust For Descendants"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does FRPT’s latest Form 144 filing disclose about planned stock sales?

The Form 144 filing for FRPT discloses a planned sale of 41,022 common shares to be acquired via stock option exercise on 08/17/2026. The shares may then be sold on NASDAQ in compliance with Rule 144 resale conditions.

How many FRPT shares are covered by the new Rule 144 notice?

The notice covers 41,022 shares of Freshpet common stock. These shares will be acquired from the issuer through a Stock Option Exercise paid in cash on 08/17/2026 before any potential resale under Rule 144.

What is the approximate aggregate value of the FRPT shares in the new Form 144?

The Form 144 lists an aggregate value of about $2,947,635.81 for the 41,022 common shares subject to the notice. This figure represents the stated value tied to the proposed Rule 144 sale by the reporting holder.

Who are the reporting parties in FRPT’s recent Form 144 and related sales history?

The filing involves insider-related parties including William B. Cyr, Linda W. Cyr, the William B Cyr 2020 Irrevocable Spousal Trust, and the Linda W Cyr 2020 Irrevocable Trust For Descendants, all listed with sales of common stock during the past three months.

What recent FRPT stock sales by William B. Cyr are disclosed in the Form 144?

The filing lists several sales of Freshpet common stock by William B. Cyr, including blocks of 42,692, 42,907, 42,495, and 41,203 shares on dates in May 2026 and 08/14/2026, each with multi-million-dollar total sale values.

What FRPT sales by related trusts are noted in the past three months section?

The notice shows sales by the William B Cyr 2020 Irrevocable Spousal Trust and the Linda W Cyr 2020 Irrevocable Trust For Descendants, with individual transactions such as 1,874, 1,951, 1,803, 1,271, 1,656, 1,725, 1,593, and 1,124 shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/17/2026 - 02:38 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001680803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Freshpet, Inc.
SEC File Number	001-36729
Address of Issuer	1450 US-206 BEDMINSTER NEW JERSEY 07921
Phone	201-520-4000
Name of Person for Whose Account the Securities are To Be Sold	Cyr William B.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	41022	2947635.81	48058074	08/17/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/17/2026	Stock Option Exercise	Issuer			41022	08/17/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	42692	2087843.47
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	959	47988.36
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	1874	93774.96
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/18/2026	1656	82866.24
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	42907	2056139.02
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	999	47472.48
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1951	92711.52
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1725	81972.00
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	42495	2168388.94
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	923	47239.14
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1803	92277.54
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1593	81529.74
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	41203	2987294.86
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	651	47405.82
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1271	92554.22
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1124	81849.68

144: Remarks and Signature

Remarks	Sales in the past 3 months include sales from account of Linda W. Cyr who is the spouse of William B. Cyr (an officer and director of the company), The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr is a trustee and an account stake holder, and The Linda W Cyr 2020 Irrevocable Trust For Descendants of which William B. Cyr Jr is a trustee, account stakeholder, and the relative of William B. Cyr.
Date of Notice	08/17/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William B. Cyr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)