Freshpet (FRPT) CEO trades 84K options and 44K shares in plan
Rhea-AI Filing Summary
Freshpet, Inc. (FRPT) reported insider transactions by CEO and director William B. Cyr involving option exercises and share sales. On August 17, 2026, he exercised options covering 84,000 shares of common stock at an exercise price of $10.23 per share, including direct and indirect holdings through his spouse and related trusts. The same day, entities associated with him sold a total of 44,067 common shares, including 41,022 shares at $72.86 and additional indirect sales at $72.41 per share, under a Rule 10b5-1 trading plan adopted on November 5, 2025. Following the option exercises, he and related entities continued to hold substantial option positions, including 243,548 options directly and additional indirect options in family-related trusts, all originally granted under Freshpet’s 2014 Omnibus Incentive Plan and fully vested as of December 31, 2020.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
12 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
44,067 shs ($3.21M)
Approx. gross sale proceeds
$3.21M
Approx. exercise cost
$859K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock F4 | 62,369 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 4,620 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 9,030 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 7,981 | $0.00 | $0.00 |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock F1, F2, F3 | 41,022 | $72.86 | $2.99M |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock F1 | 651 | $72.41 | $47K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock F1 | 1,271 | $72.41 | $92K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock F1 | 1,123 | $72.41 | $81K |
Holdings After Transaction:
Options to purchase common stock — 243,548 shares (Direct);
Options to purchase common stock — 18,040 shares (Indirect, By Spouse);
Options to purchase common stock — 35,260 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Options to purchase common stock — 31,152 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants);
Common Stock — 267,152 shares (Direct);
Common Stock — 33,503 shares (Indirect, By Spouse);
Common Stock — 76,150 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Common Stock — 69,836 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants)
Footnotes (4)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.
- F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.755 to $72.870.
- F3. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.
- F4. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Options Exercised: 84,000 shares
Option Exercise Price: $10.23 per share
Shares Sold Total: 44,067 shares
+5 more
8 metrics
Options Exercised
84,000 shares
Total underlying common shares from option exercises on August 17, 2026
Option Exercise Price
$10.23 per share
Exercise price for all reported stock options converted into common stock
Shares Sold Total
44,067 shares
Aggregate common shares sold by Cyr and related entities on August 17, 2026
Direct Sale Price
$72.86 per share
Weighted average price for 41,022 directly held common shares sold
Indirect Sale Price
$72.41 per share
Price for indirect common share sales by spouse and related trusts
Remaining Direct Options
243,548 options
Options to purchase common stock held directly by Cyr after transactions
Remaining Indirect Options (Spouse)
18,040 options
Options held indirectly through spouse after transactions
Remaining Indirect Options (Trusts)
35,260 and 31,152 options
Options held indirectly via two Linda W. Cyr-related irrevocable trusts
Key Terms
Rule 10b5-1 trading plan, weighted average price, Omnibus Incentive Plan, Irrevocable Spousal Trust, +1 more
5 terms
Rule 10b5-1 trading plan financial
"The sales reported ... were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan"
An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.
Irrevocable Spousal Trust financial
"By Irrevocable Spousal Trust for Linda W. Cyr"
Irrevocable Trust for Descendants financial
"By Linda W. Cyr 2020 Irrevocable Trust for Descendants"
FAQ
What did Freshpet (FRPT) CEO William B. Cyr do in this Form 4 filing?
William B. Cyr exercised 84,000 stock options at $10.23 per share and related entities sold 44,067 common shares on August 17, 2026, with sales executed under a Rule 10b5-1 trading plan.
Were the Freshpet (FRPT) insider sales made under a Rule 10b5-1 plan?
Yes. The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Cyr on November 5, 2025. This indicates the transactions followed a pre-arranged trading schedule rather than discretionary same-day decisions.
What option holdings remain for the Freshpet (FRPT) CEO after these transactions?
After the August 17, 2026 exercises, Cyr held 243,548 options directly, while related entities held 18,040, 35,260, and 31,152 options, respectively. All these options were issued under Freshpet’s 2014 Omnibus Incentive Plan and are fully vested.
Through which entities are some Freshpet (FRPT) holdings reported for the CEO?
Some holdings are reported indirectly, including shares and options held by his spouse, an Irrevocable Spousal Trust for Linda W. Cyr, and the Linda W. Cyr 2020 Irrevocable Trust for Descendants, reflecting family-related ownership structures.
AI-generated analysis. How Rhea-AI works. Not financial advice.
