Director at FitLife Brands (FTLF) adds 3,000 shares in open-market buy

Rhea-AI Filing Summary

FITLIFE BRANDS, INC. director Grant Robert Dawson made an open-market purchase of 3,000 shares of Common Stock at $9.98 per share, increasing his direct holdings to 158,000 shares. The shares were bought after the Board approved a temporary extension of the trading window under the company’s Insider Trading Policy, following disclosure of the expected range of operating results for the quarter ending March 31, 2026 and confirmation that there was no undisclosed material information.

Insider Trade Summary

Net Buyer: 3,000 shares ($29,940)

Net Buy 1 txn

Insider Dawson Grant Robert

Role Director

Bought 3,000 shs ($30K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	3,000	$9.98	$30K

Holdings After Transaction: Common Stock — 158,000 shares (Direct)

Footnotes (1)

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Key Figures

Shares purchased: 3,000 shares Purchase price: $9.98 per share Post-transaction holdings: 158,000 shares +1 more

4 metrics

Shares purchased 3,000 shares Open-market purchase of Common Stock

Purchase price $9.98 per share Price paid for Common Stock

Post-transaction holdings 158,000 shares Director’s direct ownership after trade

Net buy shares 3,000 shares Net change in non-derivative holdings

Key Terms

open-market purchase, Insider Trading Policy, trading window, undisclosed material information

4 terms

open-market purchase financial

"transaction_action: "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Insider Trading Policy regulatory

"temporary extend the trading window under the Company's Insider Trading Policy"

A written set of rules that tells employees, executives and board members what information they may not use to buy or sell a company's stock and when trading is allowed. Think of it as a playbook or house rules that prevent people with secret knowledge from getting an unfair advantage; it matters to investors because it helps protect fair markets, preserves trust in management, and reduces the risk of legal penalties that can hurt a company’s value.

trading window regulatory

"approval by the Board of Directors to temporarily extend the trading window"

undisclosed material information regulatory

"and the absence of undisclosed material information"

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Dawson Grant Robert

(Last) (First) (Middle)

C/O FITLIFE BRANDS, INC.

5214 S. 136TH STREET

(Street)

OMAHA NEBRASKA 68137

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
FITLIFE BRANDS, INC. [ FTLF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/10/2026		P(1)		3,000	A	$9.98	158,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares were purchased following approval by the Board of Directors to temporarily extend the trading window under the Company's Insider Trading Policy, given the disclosure by the Company of the expected range of operating results for the quarter ending March 31, 2026 and the absence of undisclosed material information.

	/s/ Grant Dawson	04/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did FitLife Brands (FTLF) report in this filing?

FitLife Brands reported that director Grant Robert Dawson made an open-market purchase of 3,000 shares of Common Stock at $9.98 per share, bringing his direct ownership to 158,000 shares after the transaction, according to the Form 4 data and related footnote.

How many FitLife Brands (FTLF) shares does the director hold after this trade?

After the open-market purchase, director Grant Robert Dawson directly holds 158,000 shares of FitLife Brands Common Stock. This total includes the newly acquired 3,000 shares bought at $9.98 per share on the reported transaction date in the Form 4 filing.

At what price did the FitLife Brands (FTLF) director buy shares?

The director purchased 3,000 FitLife Brands Common Stock shares at an average price of $9.98 per share. This open-market transaction increased his direct holdings to 158,000 shares, as reflected in the non-derivative transaction section of the Form 4 report.

Why was the trading window extended under FitLife Brands’ Insider Trading Policy?

The trading window was temporarily extended after the Board approved it because the company had disclosed the expected range of operating results for the quarter ending March 31, 2026 and confirmed there was no undisclosed material information, according to the footnote in the Form 4.

Was the FitLife Brands (FTLF) insider transaction a buy or sell?

The transaction was a buy. Director Grant Robert Dawson executed an open-market purchase of 3,000 shares of FitLife Brands Common Stock, categorized as a purchase transaction, increasing his direct ownership position to 158,000 shares following completion of the trade.