General Mills Insider Filing: CFO Still Holds 114k Shares After Tax Event

Rhea-AI Filing Summary

General Mills, Inc. (GIS) – Form 4 filed 07/01/2025

Chief Financial Officer Kofi A. Bruce reported one insider transaction dated 06/28/2025. The entry shows transaction code “F”, meaning the shares were withheld by the company to satisfy tax obligations triggered by the vesting of an equity award—there was no open-market sale or purchase.

• Shares withheld for taxes: 7,541 common shares
• Price applied: $50.52 per share (≈ $380 k value)
• Direct ownership after event: 113,825.1107 shares
• Indirect ownership: 192.6 shares held in the General Mills Savings Plan trust

The share reduction represents roughly 6 % of the CFO’s direct holdings; he still retains a significant equity stake, maintaining alignment with shareholder interests. No derivative transactions were reported, and no new options were granted or exercised.

Insights

Senior Securities Analyst

TL;DR: Routine tax-withholding; neutral for GIS.

The “F” code confirms an automatic, non-discretionary share withholding tied to an award vesting. With ~114 k shares still held, the CFO maintains a sizeable position (≈ $5.7 m at $50). The 6 % reduction is immaterial to ownership structure and offers no directional signal. I classify the filing as informational only, with no expected market impact.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bruce Kofi A

(Last) (First) (Middle)

GENERAL MILLS, INC.

ONE GENERAL MILLS BLVD.

(Street)

MINNEAPOLIS MN 55426

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GENERAL MILLS INC [ GIS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
06/28/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/28/2025		F		7,541	D	$50.52	113,825.1107	D
Common Stock								192.6	I	by Trust(1)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Held in Trust by the Trustee of the General Mills Savings Plan.

	By: Christopher A. Rauschl For: Kofi Apagya Bruce	07/01/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider activity did General Mills (GIS) report on 07/01/2025?

CFO Kofi A. Bruce reported 7,541 shares withheld on 06/28/2025 for tax obligations related to vested stock.

Was the GIS Form 4 transaction an open-market sale?

No. Transaction code “F” indicates shares were withheld by the company for taxes, not sold in the market.

How many GIS shares does the CFO own after the transaction?

Direct ownership stands at 113,825.1107 shares, with an additional 192.6 shares held indirectly via a trust.

What is the estimated dollar value of the shares withheld?

At $50.52 per share, the 7,541 withheld shares equal roughly $380,000.

Does the Form 4 suggest positive or negative insider sentiment for GIS?

Because it is a routine tax-withholding event, the filing is considered neutral and not a sentiment signal.