STOCK TITAN

[Form 4] Alphabet Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4

Sundar Pichai, Alphabet Inc. CEO and Director, reported multiple open-market disposals of Class C capital stock on September 17, 2025 and the accrual/vesting of Google Stock Units and dividend equivalent units. The Form 4 shows combined sales of 32,500 Class C shares executed across several transactions at weighted-average prices ranging roughly from $247 to $251, reducing his direct Class C holdings from higher levels to 2,397,392 shares. The filing also reports the receipt of 125 dividend-equivalent units tied to GSUs that bring total beneficial holdings of GSUs/DEUs to 149,748 and 227,560 Class A shares reported as owned. All transactions were effected under a Rule 10b5-1 trading plan.

Sundar Pichai, CEO e Direttore di Alphabet Inc., ha riportato molteplici cessioni sul mercato aperto di azioni di Classe C al 17 settembre 2025 e l'accrual/vesting di unità azionarie Google Stock e unità equivalenti a dividendi. Il Form 4 mostra vendite combinate di 32.500 azioni di Classe C effettuate in diverse transazioni a prezzi medi ponderati che oscillano approssimativamente tra $247 e $251, riducendo le sue partecipazioni dirette di Classe C da livelli superiori a 2.397.392 azioni. Il deposito riporta anche la ricezione di 125 unità equivalenti a dividendi legate a GSUs che portano le partecipazioni totali benefiche di GSUs/DEUs a 149.748 e 227.560 azioni Classe A indicate come possedute. Tutte le transazioni sono state effettuate nell'ambito di un piano di trading Rule 10b5-1.

Sundar Pichai, CEO y Director de Alphabet Inc., informó sobre múltiples ventas en el mercado abierto de acciones de Clase C el 17 de septiembre de 2025 y la acumulación/consolidación de unidades de Google Stock y unidades equivalentes de dividendos. El Formulario 4 muestra ventas combinadas de 32,500 acciones de Clase C ejecutadas en varias transacciones a precios medios ponderados que oscilan aproximadamente entre $247 y $251, reduciendo sus participaciones directas de Clase C desde niveles más altos a 2,397,392 acciones. El escrito también reporta la recepción de 125 unidades equivalentes a dividendos vinculadas a GSUs que elevan las participaciones beneficiosas totales de GSUs/DEUs a 149,748 y 227,560 acciones de Clase A reportadas como poseídas. Todas las transacciones se realizaron bajo un plan de trading Rule 10b5-1.

Sundar Pichai은 Alphabet Inc.의 CEO 겸 이사로서 2025년 9월 17일에 다수의 공개시장 매각으로 Class C 주식과 Google Stock Units 및 배당금 등가 단위의 발생/베스팅을 보고했습니다. Form 4에는 여러 거래에 걸쳐 실행된 32,500 주의 Class C 주식의 합산 매도가 가중 평균 가격은 대략 $247에서 $251 사이로 나타나 direct Class C 보유가 높은 수준에서 2,397,392 주로 감소했습니다. 제출서는 또한 125 주의 배당등가 단위를 GSUs와 연계하여 수령했고, 그로 인해 GSUs/DEUs의 총 유익한 보유가 149,748227,560 주의 Class A 주식으로 보고된 보유량으로 증가했습니다. 모든 거래는 Rule 10b5-1 거래 계획에 따라 이루어졌습니다.

Sundar Pichai, PDG et administrateur d'Alphabet Inc., a signalé plusieurs cessions sur le marché libre d'actions de classe C le 17 septembre 2025 et l'accrual/vesting d'unités Google Stock et d'unités équivalentes de dividendes. Le Form 4 montre des ventes combinées de 32,500 actions de Classe C réalisées dans plusieurs transactions à des prix moyens pondérés allant approximativement de $247 à $251, réduisant ses avoirs directs en Classe C d'un niveau plus élevé à 2,397,392 actions. Le document signale également la réception de 125 unités équivalentes à des dividendes liées aux GSUs, portant les avoirs totaux bénéficiaires de GSUs/DEUs à 149,748 et 227,560 actions de Classe A déclarées comme détenues. Toutes les transactions ont été effectuées dans le cadre d'un plan de trading Rule 10b5-1.

Sundar Pichai, CEO und Direktor von Alphabet Inc., meldete am 17. September 2025 mehrere Offenmarkt-Verkäufe von Class-C-Aktien sowie das Entstehen/Vesting von Google Stock Units und dividendenäquivalenten Einheiten. Das Form 4 zeigt kombinierte Verkäufe von 32.500 Class-C-Aktien, durchgeführt in mehreren Transaktionen zu gewichtet gemittelten Preisen, die grob zwischen $247 und $251 liegen, wodurch seine direkten Class-C-Bestände von höheren Niveaus auf 2.397.392 Aktien sinken. Der Bericht erwähnt zudem den Erhalt von 125 dividendenäquivalenten Einheiten im Zusammenhang mit GSUs, wodurch die Gesamthalterungen von GSUs/DEUs auf 149.748 bzw. 227.560 Class-A-Aktien steigen. Alle Transaktionen erfolgten im Rahmen eines Rule-10b5-1-Handelsplans.

ساندر باتشاي، الرئيس التنفيذي والمدير في Alphabet Inc., أبلغ عن العديد من عمليات البيع في السوق المفتوحة لأسهم Class C في 17 سبتمبر 2025 وتراكم/إحقاق وحدات Google Stock ووحدات مكافئه للأرباح. يعرض النموذج 4 مبيعات مجتمعة لـ 32,500 سهم Class C نفذت عبر عدة معاملات بأسعار موزونة تقريباً بين $247 و $251، مما قلل من حيازته المباشرة لـ Class C من مستويات أعلى إلى 2,397,392 سهم. كما يفيد الإبلاغ أيضًا باستلام 125 وحدة مكافئه للأرباح مرتبطة بـ GSUs مما يجعل إجمالي حيازة GSUs/DEUs المفيدة إلى 149,748 و 227,560 سهم Class A كما وردت كملكية. جميع المعاملات تمت بموجب خطة تداول Rule 10b5-1.

Sundar Pichai,Alphabet Inc. 的 CEO 兼董事在 2025 年 9 月 17 日报告了多笔公开市场处置 Class C 普通股,以及 Google Stock Units 与股息等价单位的累积/归属。Form 4 显示在多笔交易中执行的 32,500 股 Class C 股份的合并出售, weighted-average 价格大致在 $247$251 之间,将其直接持有的 Class C 股份从较高水平降至 2,397,392 股。该披露还报告收到的 125 股息等价单位,关联 GSUs,使 GSUs/DEUs 的总受益持有量达到 149,748227,560 股 Class A 份额,被列为已拥有。所有交易均在 Rule 10b5-1 交易计划下进行。

Positive
  • Equity awards continuing to vest: Accrual of 125 dividend-equivalent units and ongoing GSUs/DEUs totaling 149,748, indicating ongoing compensation alignment.
  • Transactions executed under Rule 10b5-1: Sales were conducted pursuant to a pre-established trading plan adopted on 12/02/2024, showing compliance with insider trading policies.
Negative
  • Insider share disposals: CEO sold 32,500 Class C shares on 09/17/2025 at weighted-average prices between approximately $247 and $251.
  • Reduction in direct Class C holdings: Reported direct ownership of Class C capital stock after the transactions is 2,397,392 shares.

Insights

TL;DR: CEO executed predetermined Rule 10b5-1 sales totaling 32,500 Class C shares at ~$247–$251, while GSUs/DEUs continued to vest.

The reported sales consist of five disposition entries on 09/17/2025 totaling 32,500 Class C shares at weighted-average prices in the $247–$251 range, reducing direct Class C holdings to 2,397,392 shares. The Form 4 also records an accrual of 125 dividend-equivalent units on 09/15/2025 and shows aggregate beneficial ownership of 149,748 GSUs/DEUs and 227,560 Class A shares. The filer states all trades were executed pursuant to a Rule 10b5-1 plan adopted 12/02/2024, indicating pre-arranged timing rather than opportunistic trading.

TL;DR: Insider selling occurred under an established 10b5-1 plan; continued vesting of equity awards is routine.

The Form 4 documents routine governance-compliant activity: multiple share dispositions on a single date under a documented Rule 10b5-1 plan and the vesting/accrual of GSUs and DEUs tied to existing awards. The filing provides weighted-average price ranges and a statement offering further granularity upon request, and it includes a manual signature via attorney-in-fact. No amendments or other governance actions are reported.

Sundar Pichai, CEO e Direttore di Alphabet Inc., ha riportato molteplici cessioni sul mercato aperto di azioni di Classe C al 17 settembre 2025 e l'accrual/vesting di unità azionarie Google Stock e unità equivalenti a dividendi. Il Form 4 mostra vendite combinate di 32.500 azioni di Classe C effettuate in diverse transazioni a prezzi medi ponderati che oscillano approssimativamente tra $247 e $251, riducendo le sue partecipazioni dirette di Classe C da livelli superiori a 2.397.392 azioni. Il deposito riporta anche la ricezione di 125 unità equivalenti a dividendi legate a GSUs che portano le partecipazioni totali benefiche di GSUs/DEUs a 149.748 e 227.560 azioni Classe A indicate come possedute. Tutte le transazioni sono state effettuate nell'ambito di un piano di trading Rule 10b5-1.

Sundar Pichai, CEO y Director de Alphabet Inc., informó sobre múltiples ventas en el mercado abierto de acciones de Clase C el 17 de septiembre de 2025 y la acumulación/consolidación de unidades de Google Stock y unidades equivalentes de dividendos. El Formulario 4 muestra ventas combinadas de 32,500 acciones de Clase C ejecutadas en varias transacciones a precios medios ponderados que oscilan aproximadamente entre $247 y $251, reduciendo sus participaciones directas de Clase C desde niveles más altos a 2,397,392 acciones. El escrito también reporta la recepción de 125 unidades equivalentes a dividendos vinculadas a GSUs que elevan las participaciones beneficiosas totales de GSUs/DEUs a 149,748 y 227,560 acciones de Clase A reportadas como poseídas. Todas las transacciones se realizaron bajo un plan de trading Rule 10b5-1.

Sundar Pichai은 Alphabet Inc.의 CEO 겸 이사로서 2025년 9월 17일에 다수의 공개시장 매각으로 Class C 주식과 Google Stock Units 및 배당금 등가 단위의 발생/베스팅을 보고했습니다. Form 4에는 여러 거래에 걸쳐 실행된 32,500 주의 Class C 주식의 합산 매도가 가중 평균 가격은 대략 $247에서 $251 사이로 나타나 direct Class C 보유가 높은 수준에서 2,397,392 주로 감소했습니다. 제출서는 또한 125 주의 배당등가 단위를 GSUs와 연계하여 수령했고, 그로 인해 GSUs/DEUs의 총 유익한 보유가 149,748227,560 주의 Class A 주식으로 보고된 보유량으로 증가했습니다. 모든 거래는 Rule 10b5-1 거래 계획에 따라 이루어졌습니다.

Sundar Pichai, PDG et administrateur d'Alphabet Inc., a signalé plusieurs cessions sur le marché libre d'actions de classe C le 17 septembre 2025 et l'accrual/vesting d'unités Google Stock et d'unités équivalentes de dividendes. Le Form 4 montre des ventes combinées de 32,500 actions de Classe C réalisées dans plusieurs transactions à des prix moyens pondérés allant approximativement de $247 à $251, réduisant ses avoirs directs en Classe C d'un niveau plus élevé à 2,397,392 actions. Le document signale également la réception de 125 unités équivalentes à des dividendes liées aux GSUs, portant les avoirs totaux bénéficiaires de GSUs/DEUs à 149,748 et 227,560 actions de Classe A déclarées comme détenues. Toutes les transactions ont été effectuées dans le cadre d'un plan de trading Rule 10b5-1.

Sundar Pichai, CEO und Direktor von Alphabet Inc., meldete am 17. September 2025 mehrere Offenmarkt-Verkäufe von Class-C-Aktien sowie das Entstehen/Vesting von Google Stock Units und dividendenäquivalenten Einheiten. Das Form 4 zeigt kombinierte Verkäufe von 32.500 Class-C-Aktien, durchgeführt in mehreren Transaktionen zu gewichtet gemittelten Preisen, die grob zwischen $247 und $251 liegen, wodurch seine direkten Class-C-Bestände von höheren Niveaus auf 2.397.392 Aktien sinken. Der Bericht erwähnt zudem den Erhalt von 125 dividendenäquivalenten Einheiten im Zusammenhang mit GSUs, wodurch die Gesamthalterungen von GSUs/DEUs auf 149.748 bzw. 227.560 Class-A-Aktien steigen. Alle Transaktionen erfolgten im Rahmen eines Rule-10b5-1-Handelsplans.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Pichai Sundar

(Last) (First) (Middle)
C/O ALPHABET INC.
1600 AMPHITHEATRE PKWY

(Street)
MOUNTAIN VIEW CA 94043

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Alphabet Inc. [ GOOGL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class C Capital Stock 09/17/2025 S 1,165 D $247.59(1) 2,428,727 D
Class C Capital Stock 09/17/2025 S 11,390 D $248.44(2) 2,417,337 D
Class C Capital Stock 09/17/2025 S 9,062 D $249.57(3) 2,408,275 D
Class C Capital Stock 09/17/2025 S 6,957 D $250.4(4) 2,401,318 D
Class C Capital Stock 09/17/2025 S 3,926 D $251.41(5) 2,397,392 D
Class C Google Stock Units(6) 09/15/2025 A 125(7) A $0 149,748(8) D
Class A Common Stock 227,560 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247 to $248, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (4) to this Form 4.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248 to $249, inclusive.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249 to $250, inclusive.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.01 to $251.01, inclusive.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.05 to $2252.05, inclusive.
6. Class C GSUs entitle the Reporting Person to receive one share of Alphabet Inc. Class C capital stock for each share underlying the GSU as GSU vests. 1/12th of the GSU vested on March 25, 2023 and an additional 1/12th of the GSU will vest quarterly thereafter until the GSUs are fully vested, subject to continuing employment on the applicable vesting dates.
7. Represents the dividend equivalent units (DEUs) that accrued on the Reporting Person's GSUs held as of September 8, 2025, in connection with the cash dividend that was declared by the Issuer and distributed on September 15, 2025. These DEUs will vest on the same schedule as the GSUs on which the DEUs accrued. Each DEU entitles the Reporting Person to receive one share of Alphabet Inc. Class C capital stock for each share underlying the DEU as each DEU vests.
8. Conists of 985 DEUs and 148,763 GSUs.
Remarks:
All transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on December 2, 2024.
/s/ Fadillah Badar, as Attorney-in-Fact for Sundar Pichai 09/17/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What trades did Sundar Pichai report on Form 4 for GOOGL?

He reported sales of 32,500 Class C shares on 09/17/2025 and the accrual of 125 dividend-equivalent units on 09/15/2025.

At what prices were the GOOGL shares sold by the CEO?

The filings list weighted-average prices in ranges approximately from $247 to $251 across multiple transactions.

Were the transactions executed under a trading plan?

Yes. All transactions were effected pursuant to a Rule 10b5-1 trading plan adopted on 12/02/2024.

How many GSUs/DEUs does the Form 4 show Sundar Pichai beneficially owns?

The Form 4 reports a total of 149,748 GSUs/DEUs and 227,560 Class A common shares.

Who signed the Form 4 on behalf of Sundar Pichai?

The Form 4 is signed by Fadillah Badar, as Attorney-in-Fact for Sundar Pichai on 09/17/2025.
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