GoPro insider notice: 150,043 shares planned for sale via Morgan Stanley

Rhea-AI Filing Summary

Form 144 notice from an insider of GoPro, Inc. (GPRO) proposes the sale of 150,043 common shares via Morgan Stanley Smith Barney. The filing lists an aggregate market value of $186,548.46 and shows approximately 158,183,095 shares outstanding. The proposed sale date is 08/20/2025 on NASDAQ. The securities to be sold were acquired in multiple grant events from the issuer, including performance shares and restricted stock dated between 05/15/2024 and 08/15/2025, with the largest single acquisition line showing 70,111 restricted shares dated 02/15/2025. The filer reports no securities sold by the account in the past three months. The remarks section includes the standard representation about absence of undisclosed material adverse information; no specific plan adoption date or signature block details are provided in the text.

Positive

• Broker and exchange disclosed: sale will be handled by Morgan Stanley Smith Barney on NASDAQ, providing execution transparency
• Acquisitions documented: detailed acquisition dates and types (performance shares, restricted stock) are listed, supporting traceability of origin

Negative

• Key filing elements missing: the provided content does not include signer identification, explicit date of notice, or a stated plan-adoption date for any 10b5-1 plan
• Relatively small disclosure value: the aggregate market value ($186,548.46) is modest relative to the issuer's outstanding shares, limiting material impact

Insights

Securities Analyst

TL;DR: Insider plans to sell 150,043 GPRO shares (~$186.5k) acquired largely via recent equity grants; no recent sales reported.

The filing documents a proposed sale executed through Morgan Stanley Smith Barney with an approximate trade date of 08/20/2025. The shares originate from multiple equity award events (performance shares and restricted stock) spanning 05/15/2024 to 08/15/2025, indicating the position arises from compensation rather than open-market purchases. The absence of reported sales in the prior three months suggests this is a new disposition activity for the account. The dollar value relative to total outstanding shares is small based on the reported outstanding share count. The form does not include signature details, plan-adoption dates, or any narrative context beyond the standard Rule 144 attestations.

Corporate Governance Specialist

TL;DR: Transaction appears routine: sale of compensation-originated shares via broker; disclosure aligns with Rule 144 requirements.

The schedule of acquisitions lists multiple issuer-originated equity grants and restricted stock deliveries, consistent with executive or employee compensation vesting. The notice includes the broker name and planned execution venue (NASDAQ). There is no indication of aggregated sales in the prior three months and no additional governance or compliance issues disclosed in the text. Missing elements include signer identification and explicit plan adoption date if relying on Rule 10b5-1; the form shows the standard attestation but lacks those specifics in the provided content.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	150043	186548.46	158183095	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/15/2025	Performance Shares	ISSUER			4574	05/15/2025	Not Applicable
Common	05/15/2025	Restricted Stock	ISSUER			45803	05/15/2025	Not Applicable
Common	02/15/2025	Performance Shares	ISSUER			5912	02/15/2025	Not Applicable
Common	05/15/2024	Performance Shares	ISSUER			6352	05/15/2024	Not Applicable
Common	08/15/2024	Performance Shares	ISSUER			6356	08/15/2024	Not Applicable
Common	11/15/2024	Performance Shares	ISSUER			6358	11/15/2024	Not Applicable
Common	08/15/2025	Performance Shares	ISSUER			4577	08/15/2025	Not Applicable
Common	02/15/2025	Restricted Stock	ISSUER			70111	02/15/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What shares does the Form 144 for GPRO propose to sell?

The notice proposes sale of 150,043 common shares of GoPro, Inc.

When is the approximate sale date listed in the GPRO Form 144?

The filing lists an approximate date of sale of 08/20/2025.

What is the aggregate market value reported for the proposed sale in the GPRO Form 144?

The aggregate market value is reported as $186,548.46.

Through which broker will the GPRO shares be sold according to the Form 144?

The broker named is Morgan Stanley Smith Barney LLC Executive Financial Services.

Were any GPRO securities sold by the account in the past three months according to the filing?

The filing states Nothing to Report for securities sold during the past three months.

What types and dates of acquisition are listed for the securities to be sold?

Acquisitions listed include performance shares and restricted stock dated between 05/15/2024 and 08/15/2025, with amounts per line shown in the filing.