[Form 4] GrowGeneration Corp. Insider Trading Activity

Rhea-AI Filing Summary

GrowGeneration Corp. (GRWG) director Stephen Aiello received a board-approved grant of 20,000 shares of common stock effective 09/18/2025. After the grant, the filing reports the reporting person directly beneficially owns 534,977 shares and indirectly owns 161,086 shares through the Aiello Family Trust, reflecting his combined economic interest in the company. The Form 4 indicates the transaction was a non‑derivative acquisition at no cash price reported and that the filing was submitted to disclose the change in beneficial ownership under Section 16.

Positive

• Director alignment: Board-approved grant increases the director's direct stake by 20,000 shares, reinforcing alignment with shareholders
• Transparent reporting: Beneficial ownership disclosed in Form 4 with direct and indirect holdings quantified (534,977 direct; 161,086 indirect)

Negative

• None.

Insights

Corporate Governance Expert

TL;DR: Small director equity grant signals alignment without a disclosed cash cost, modestly increasing insider stake.

The board-approved grant of 20,000 common shares to a director is a routine governance action to align management and directors with shareholder interests. The filing shows the director's direct holdings of 534,977 shares and indirect holdings of 161,086 shares via a family trust, indicating a meaningful personal stake. The grant was reported as a non‑derivative acquisition with no price disclosed on the Form 4, which is consistent with equity compensation awards. From a governance perspective this is standard practice and not a material corporate control event.

Securities Analyst

TL;DR: Insider received equity, modestly changing beneficial ownership; transaction appears routine and not market-moving.

The Form 4 documents an award of 20,000 shares to the reporting person and shows post-transaction beneficial ownership of 534,977 shares direct and 161,086 shares indirect. The reported acquisition type is non-derivative and coded as an award rather than an open-market purchase or sale. There are no derivatives, option exercises, or dispositions disclosed. For investors, the filing confirms insider equity compensation but does not provide additional financial terms or indicate a material shift in ownership control.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Aiello Stephen

(Last) (First) (Middle)

112 OAK AVE

(Street)

KENTFIELD CA 94904

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GrowGeneration Corp. [ GRWG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/18/2025		A		20,000(1)	A	$0	534,977	D
Common Stock								161,086	I	Aiello Family Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The Board approved the grant of 20,000 shares of the Issuer's common stock to the Reporting Person as of September 18, 2025.

Remarks:

	/s/Stephen Aiello	09/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did GRWG director Stephen Aiello report on Form 4?

The Form 4 reports a board-approved grant of 20,000 shares of common stock to Stephen Aiello, coded as a non-derivative acquisition.

How many GRWG shares does Stephen Aiello beneficially own after the transaction?

After the reported grant, the filing shows 534,977 shares beneficially owned directly and 161,086 shares beneficially owned indirectly through the Aiello Family Trust.

Was the 20,000-share grant reported as a purchase or award for GRWG?

The transaction is coded as an acquisition (A) of non-derivative shares and is described as a board-approved grant, not an open-market purchase.

Does the Form 4 show any derivative transactions for GRWG by the reporting person?

No. Table II (derivative securities) contains no entries; only a non-derivative common stock grant is reported.

Is there any indication the grant changed control or ownership materially for GRWG?

The filing discloses the grant and post-transaction holdings but does not indicate any change in control or a materially disruptive ownership change.