STOCK TITAN

Goosehead 10% holder gifts 200,000 shares, units

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Goosehead Insurance, Inc. (GSHD) received a Form 4 reporting that the Mark & Robyn Jones Descendants Trust 2014, a member of a 10% owner group, made bona fide gifts on 2026-08-27 of 100,000 LLC Units in Goosehead Financial, LLC (with corresponding rights to Class A Common Stock) and 100,000 shares of Class B Common Stock, all at $0.00 per share. Mark Evan Jones and Robyn Mary Elizabeth Jones are trustees of the trust and are also individual reporting persons. The filing also lists ongoing positions in LLC Units convertible into Class A Common Stock held directly by each of them and 1,766,355 such units held indirectly through trusts.

Positive

  • None.

Negative

  • None.
Insider Mark & Robyn Jones Descendants Trust 2014, Jones Mark Evan, Jones Robyn Mary Elizabeth
Role 10% Owner | Executive Chairman | Director, 10% Owner
Type Security Shares Price Value
Gift LLC Units in Goosehead Financial, LLC F5, F1 100,000 $0.00 $0.00
Gift Class B Common Stock F1 100,000 $0.00 $0.00
holding LLC Units in Goosehead Financial, LLC F5, F2 -- -- --
holding LLC Units in Goosehead Financial, LLC F5, F3 -- -- --
holding LLC Units in Goosehead Financial, LLC F5, F4 -- -- --
holding Class B Common Stock F2 -- -- --
holding Class B Common Stock F3 -- -- --
holding Class B Common Stock F4 -- -- --
Holdings After Transaction: LLC Units in Goosehead Financial, LLC — 6,959,878 contracts for 314,698 underlying shares (Direct); Class B Common Stock — 6,959,878 shares (Direct); LLC Units in Goosehead Financial, LLC — 1,766,355 contracts (Indirect, By Trust); Class B Common Stock — 1,766,355 shares (Indirect, By Trust)
Footnotes (5)
  1. F1. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
  2. F2. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
  3. F3. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
  4. F4. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
  5. F5. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
LLC Units gifted 100,000 LLC Units in Goosehead Financial, LLC Bona fide gift on 2026-08-27 by the Mark & Robyn Jones Descendants Trust 2014
Class B Common Stock gifted 100,000 shares of Class B Common Stock Bona fide gift on 2026-08-27 by the Mark & Robyn Jones Descendants Trust 2014
Gift price per security $0.00 per share Reported for both the LLC Unit and Class B Common Stock gifts
Direct LLC Units underlying shares (Mark Evan Jones) 182,349 shares of Class A Common Stock Underlying shares from LLC Units held directly by Mark Evan Jones
Direct LLC Units underlying shares (Robyn Mary Elizabeth Jones) 132,349 shares of Class A Common Stock Underlying shares from LLC Units held directly by Robyn Mary Elizabeth Jones
Indirect LLC Units underlying shares (trusts) 1,766,355 shares of Class A Common Stock Underlying shares from LLC Units held indirectly by trusts for the family
bona fide gift financial
"transaction_code_description: Bona fide gift"
A bona fide gift is a genuine, voluntary transfer of money, property, or benefits from one party to another made without expectation of repayment, services, or hidden conditions. Investors care because such gifts can affect company disclosures, related‑party transaction rules, tax treatment, and perceived conflicts of interest; think of it like someone giving you a present with no strings attached — but on a corporate scale, auditors and regulators need to verify it really is unconditional.
Class B Common Stock financial
"security_title: Class B Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
LLC Units in Goosehead Financial, LLC financial
"security_title: LLC Units in Goosehead Financial, LLC"
10% owner group financial
"other: Member of 10% owner group"
indirectly by financial
"held indirectly by Mark Evan Jones and Robyn Mary"

FAQ

What insider transactions were reported for GSHD on August 27, 2026?

The Mark & Robyn Jones Descendants Trust 2014 reported bona fide gifts of 100,000 LLC Units in Goosehead Financial, LLC and 100,000 shares of Class B Common Stock on 2026-08-27, each at $0.00 per share.

Who is the main reporting entity in this GSHD Form 4?

The main reporting entity is the Mark & Robyn Jones Descendants Trust 2014, identified as a member of a 10% owner group of Goosehead Insurance, Inc. Mark Evan Jones and Robyn Mary Elizabeth Jones are trustees and separate reporting persons.

What ongoing LLC Unit positions linked to GSHD Class A stock are disclosed?

The filing discloses LLC Units in Goosehead Financial, LLC convertible into Class A Common Stock, including 182,349 underlying shares held directly by Mark Evan Jones, 132,349 underlying shares held directly by Robyn Mary Elizabeth Jones, and 1,766,355 underlying shares held indirectly through trusts.

Can the reported LLC Units be converted into GSHD Class A Common Stock?

Yes. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time, and the filing states that these LLC Units do not expire.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mark & Robyn Jones Descendants Trust 2014

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/27/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class B Common Stock08/27/2026G100,000D$06,645,180D(1)
Class B Common Stock182,349D(2)
Class B Common Stock132,349D(3)
Class B Common Stock1,766,355IBy Trust(4)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
LLC Units in Goosehead Financial, LLC$008/27/2026G100,000 (5) (5)Class A Common Stock100,000$06,645,180D(1)
LLC Units in Goosehead Financial, LLC$0 (5) (5)Class A Common Stock182,349182,349D(2)
LLC Units in Goosehead Financial, LLC$0 (5) (5)Class A Common Stock132,349132,349D(3)
LLC Units in Goosehead Financial, LLC$0 (5) (5)Class A Common Stock1,766,3551,766,355IBy Trust(4)
1. Name and Address of Reporting Person*
Mark & Robyn Jones Descendants Trust 2014

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
Jones Mark Evan

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)XOther (specify below)
Executive ChairmanMember of 10% owner group
1. Name and Address of Reporting Person*
Jones Robyn Mary Elizabeth

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
Explanation of Responses:
1. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
2. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
3. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
4. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
5. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Remarks:
/s/ Martin Thornthwaite, as Attorney-in-Fact for Mark & Robyn Jones Descendants Trust 201408/31/2026
/s/ Martin Thornthwaite, as Attorney-in-Fact for Mark Evan Jones08/31/2026
/s/ Martin Thornthwaite, as Attorney-in-Fact for Robyn Mary Elizabeth Jones08/31/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)