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Goosehead Insurance (NASDAQ: GSHD) family voting pact unites major holders

(Moderate)
(Neutral)
Form Type
SCHEDULE 13D/A

Rhea-AI Filing Summary

Goosehead Insurance, Inc. (GSHD) reports in this Amendment No. 43 to Schedule 13D that a large group of related individuals and trusts (the “Reporting Persons”) continues to hold a significant stake and coordinated voting control over the company’s Class A and Class B common stock. Mark E. Jones beneficially owns 12,462,089 shares, representing 34.2% of the Class A common stock. Numerous family trusts and relatives each hold smaller stakes ranging from hundreds of thousands of shares down to fewer than 10,000 shares.

All Reporting Persons are party to Voting Agreements under which they must vote their shares together and in accordance with instructions from Mark E. Jones, with succession to Robyn Jones, then jointly to Ryan Langston and Mark E. Jones, Jr. The capital structure allows holders of Class B common stock plus corresponding Goosehead Financial LLC units to exchange on a one-for-one basis into Class A common stock, with Class B shares redeemed and canceled upon exchange. The group also benefits from a registration rights agreement for Class A shares issuable upon exchange and a tax receivable agreement under which pre-IPO Goosehead Financial members receive 85% of certain tax benefits realized by Goosehead Insurance.

Positive

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Negative

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Mark E. Jones beneficial ownership 12,462,089 shares; 34.2% of Class A common stock Aggregate amount and percent of class beneficially owned by Mark E. Jones
Mark E. Jones sole vs shared voting power 878,434 sole; 11,583,655 shared Number of Class A shares over which Mark E. Jones has voting and dispositive power
Mark & Robyn Jones Descendants Trust 2014 holdings 6,745,180 shares; 18.6% of Class A common stock Aggregate amount and percent of class beneficially owned by the trust
Serena Jones holdings 352,822 shares; 1.0% of Class A common stock Aggregate amount and percent of class beneficially owned by Serena Jones
Mark E. Jones, Jr. holdings 472,568 shares; 1.3% of Class A common stock Aggregate amount and percent of class beneficially owned by Mark E. Jones, Jr.
Tax receivable agreement share of benefits 85% of realized tax benefits Portion of certain tax benefits payable by Goosehead Insurance to pre-IPO Goosehead Financial members
IPO-related share consideration price $10.00 per share of Class A common stock Equivalent price for Class A shares issued May 1, 2018 to acquire indirect ownership interests
Lanni Elaine Romney Family Trust 2014 holdings 264,534 shares; 0.7% of Class A common stock Aggregate amount and percent of class beneficially owned by this trust
Voting Agreements regulatory
"Pursuant to a Voting Agreement dated as of May 1, 2018, as amended and restated..."
A voting agreement is a legally binding deal where shareholders promise to cast their votes the same way on corporate matters, such as choosing directors or approving big transactions. Think of it like a neighborhood group agreeing to support the same candidate so they can decide how the block is run; for investors, these pacts can change who controls a company, influence strategy and risk, and affect the value and liquidity of shares.
registration rights agreement regulatory
"such holders can require the Issuer to register for resale under the Securities Act..."
A registration rights agreement is a contract that gives investors the option to have their ownership stakes officially registered with the government, making it easier to sell their shares later. This agreement matters because it provides investors with a clearer path to cash out their investments if they choose, offering more liquidity and confidence in their ability to sell their holdings when desired.
tax receivable agreement financial
"The Issuer entered into a tax receivable agreement with the pre-IPO members..."
A contract in which a company agrees to pay a specified party (often former owners after a spinoff or IPO) a share of future tax savings the company realizes. Think of it like agreeing to share a future tax refund with someone who helped create the conditions for that refund. For investors it matters because those payments reduce the cash the company can use for dividends, buybacks, or reinvestment, and therefore affect valuation and returns.
Grantor Retained Annuity Trust financial
"SLJ 2025 Grantor Retained Annuity Trust"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
Spousal Lifetime Access Trust financial
"Lindy Langston Spousal Lifetime Access Trust"
beneficially owned financial
"Aggregate amount beneficially owned by each reporting person 12,462,089.00"
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

FAQ

How much of GSHD does Mark E. Jones beneficially own according to this Schedule 13D/A?

According to the filing, Mark E. Jones beneficially owns 12,462,089 shares of Goosehead Insurance Class A common stock, representing 34.2% of the class. This includes 878,434 shares over which he has sole voting and dispositive power and 11,583,655 shares over which he has shared power.

What coordinated voting control do the Reporting Persons have over GSHD?

All Reporting Persons are party to Voting Agreements requiring them to vote all their Goosehead Class A and Class B shares together as directed by Mark E. Jones. If he cannot vote, control passes to Robyn Jones, and if both cannot vote, to Ryan Langston and Mark E. Jones, Jr. jointly.

What exchange rights exist between GSHD Class B and Class A common stock?

Under the Goosehead Financial LLC Agreement, holders may exchange each share of Class B common stock, together with a corresponding LLC Unit of Goosehead Financial, for one share of Class A common stock. The exchanged Class B share is redeemed by Goosehead at par value and canceled, and is not available for reissuance.

What does the tax receivable agreement disclosed by GSHD provide?

Goosehead Insurance entered into a tax receivable agreement with pre-IPO members of Goosehead Financial. It provides that the company will pay them 85% of certain tax benefits it actually realizes (or is deemed to realize) from basis increases and related tax attributes arising from purchases or exchanges of Goosehead Financial membership units.

Do the Reporting Persons state any concrete plans to change control or structure at GSHD?

The Reporting Persons state they hold GSHD Class A and Class B stock for investment purposes and, apart from existing agreements and any Rule 10b5-1 trading plans, they currently have no specific plans for the types of transactions listed in Items 4(a)–4(j), though they reserve the right to consider such actions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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38267D109

(CUSIP Number)
Mark E. Jones
1500 Solana Blvd, Building 4 Suite 4500
Westlake, TX, 76262
214-838-5500

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
08/20/2026

(Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).




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Mark E. Jones
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones
Date:08/24/2026
Robyn Jones
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The Mark & Robyn Jones Descendants Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The Lanni Elaine Romney Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The Lindy Jean Langston Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The Camille LaVaun Peterson Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The Desiree Robyn Coleman Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The Adrienne Morgan Jones Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The Mark Evan Jones, Jr. Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Serena Jones
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Lanni Romney
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Lindy Langston
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Camille Peterson
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Desiree Coleman
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Adrienne Kebodeaux
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Mark E. Jones, Jr.
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
P. Ryan Langston
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
SLJ Dynasty Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Jones 2020 Irrevocable Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Lindy Langston Spousal Lifetime Access Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Lanni Romney Spousal Lifetime Access Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Nathan Scott Romney
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Nathan Romney 2021 Family Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Ryan Langston 2021 Family Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
The CP Descendants' Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Chick & The Bear Irrevocable Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
SLJ 2025 Grantor Retained Annuity Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Alexandra Nicole Rogers Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Benjamin Douglas Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Brendan Scot Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Emily Marie Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026
Joshua Thomas Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:08/24/2026