Goosehead Insurance (GSHD) COO buys 2,650 Class A shares

Rhea-AI Filing Summary

Goosehead Insurance, Inc. President & COO Mark E. Jones Jr., who is also part of a 10% owner group, bought Class A Common Stock in the open market. He purchased 2,650 shares at $37.50 per share. After this transaction, he directly owns 7,014 Class A Common shares.

Insider Trade Summary

Net Buyer: 2,650 shares ($99,375)

Net Buy 1 txn

Insider Jones Mark E. Jr.

Role President & COO

Bought 2,650 shs ($99K)

Type	Security	Shares	Price	Value
Purchase	Class A Common Stock	2,650	$37.50	$99K

Holdings After Transaction: Class A Common Stock — 7,014 shares (Direct, null)

Footnotes (1)

Key Figures

Shares purchased: 2,650 shares Purchase price: $37.50 per share Shares owned after transaction: 7,014 shares

3 metrics

Shares purchased 2,650 shares Class A Common Stock open-market purchase

Purchase price $37.50 per share Price paid for Class A Common Stock

Shares owned after transaction 7,014 shares Direct holdings following purchase

Key Terms

Class A Common Stock, open-market purchase, 10% owner group

3 terms

Class A Common Stock financial

"security_title: "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open-market purchase financial

"transaction_action: "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

10% owner group financial

"other: "Member of 10% owner group""

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jones Mark E. Jr.

(Last) (First) (Middle)

C/O GOOSEHEAD INSURANCE, INC.

1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)

WESTLAKE TEXAS 76262

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
X	Officer (give title below)	X	Other (specify below)
	President & COO		Member of 10% owner group

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	05/15/2026		P		2,650	A	$37.5	7,014	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Martin Thornthwaite, as Attorney-in-Fact for Mark E. Jones, Jr.	05/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Goosehead Insurance (GSHD) report for Mark E. Jones Jr.?

Goosehead Insurance reported that President & COO Mark E. Jones Jr. bought 2,650 shares of Class A Common Stock. The open-market purchase occurred at a price of $37.50 per share, increasing his directly held position to 7,014 shares.

At what price did the Goosehead Insurance (GSHD) executive buy shares?

Mark E. Jones Jr. bought Goosehead Insurance Class A Common Stock at $37.50 per share. This price applies to the entire 2,650-share open-market purchase reported, reflecting the cost basis for this specific Form 4 transaction.

How many Goosehead Insurance (GSHD) shares does Mark E. Jones Jr. own after the trade?

Following the reported transaction, Mark E. Jones Jr. directly owns 7,014 shares of Goosehead Insurance Class A Common Stock. This figure reflects his holdings after buying 2,650 shares in an open-market purchase on the reported transaction date.

What role does the insider in this Goosehead Insurance (GSHD) Form 4 hold?

The reporting person in this Goosehead Insurance Form 4 is Mark E. Jones Jr., the company’s President & COO. He is also identified as a member of a 10% owner group, indicating a significant ownership stake alongside his executive role.

Was the Goosehead Insurance (GSHD) insider transaction a buy or a sell?

The transaction was a buy. Form 4 data classify it as an open-market purchase, with Mark E. Jones Jr. acquiring 2,650 shares of Goosehead Insurance Class A Common Stock, increasing his direct ownership to a total of 7,014 shares.