Goosehead insiders convert and sell 45,588 shares
Goosehead Insurance insiders associated with Executive Chairman Mark Evan Jones and director Robyn Mary Elizabeth Jones reported ownership changes involving both common stock and LLC units.
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Form Type
4
Rhea-AI Filing Summary
Goosehead Insurance insiders associated with Executive Chairman Mark Evan Jones and director Robyn Mary Elizabeth Jones reported ownership changes involving both common stock and LLC units. They converted 45,588 LLC units and corresponding Class B shares into 45,588 shares of Class A Common Stock at $0.00 per share, then sold 45,588 Class A shares in an open-market transaction at a weighted average price of $40.07 per share, with individual sale prices between $40.00 and $40.51. After these transactions, a reporting person continues to hold 7,004,768 shares of Class B Common Stock directly, as well as LLC units indirectly representing 1,766,355 underlying Class A shares and directly representing 132,349 and 182,349 underlying Class A shares.
Insider Trade Summary
Exercise and Sale: 45,588 shares ($1.83M approx. pre-tax spread)
Exercise and Sale
12 txns
Insider
Mark & Robyn Jones Descendants Trust 2014, Jones Mark Evan, Jones Robyn Mary Elizabeth
Role
10% Owner | Executive Chairman | Director, 10% Owner
Sold
45,588 shs ($1.83M)
Approx. gross sale proceeds
$1.83M
Approx. exercise cost
$0.00
Approx. pre-tax spread
$1.83M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | LLC Units in Goosehead Financial, LLC | 45,588 | $0.00 | $0.00 |
| Conversion | Class B Common Stock | 45,588 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 45,588 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 45,588 | $40.07 | $1.83M |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
LLC Units in Goosehead Financial, LLC — 7,319,466 contracts for 314,698 underlying shares (Direct);
Class B Common Stock — 7,319,466 shares (Direct);
Class A Common Stock — 110,416 shares (Direct);
LLC Units in Goosehead Financial, LLC — 1,766,355 contracts (Indirect, By Trust);
Class B Common Stock — 1,766,355 shares (Indirect, By Trust)
Footnotes (6)
- F1. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.51, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F3. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
- F4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
- F5. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
- F6. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Key Figures
Class A shares sold: 45,588 shares
Weighted average sale price: $40.07 per share
Class B shares after conversion: 7,004,768 shares
+4 more
7 metrics
Class A shares sold
45,588 shares
Open-market sale of Class A Common Stock
Weighted average sale price
$40.07 per share
Class A sale, prices between $40.00 and $40.51
Class B shares after conversion
7,004,768 shares
Directly held Class B Common Stock following conversion
Indirect LLC units
1,766,355 underlying shares
LLC Units indirectly held, convertible to Class A
Direct LLC units (block 1)
132,349 underlying shares
LLC Units directly held, convertible to Class A
Direct LLC units (block 2)
182,349 underlying shares
LLC Units directly held, convertible to Class A
Converted LLC units
45,588 units
Converted into 45,588 Class A shares at $0.00
Key Terms
Class B Common Stock, LLC Units in Goosehead Financial, LLC, weighted average price, derivative conversion, +2 more
6 terms
Class B Common Stock financial
"Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
LLC Units in Goosehead Financial, LLC financial
"LLC Units in Goosehead Financial, LLC with underlying Class A Common Stock"
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative conversion financial
"Transaction action classified as derivative conversion with code C"
10% owner group financial
"Reporting persons are identified as members of a 10% owner group"
open-market sale financial
"Sale in open market or private transaction for Class A shares"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Goosehead Insurance (GSHD) report in this Form 4?
Goosehead Insurance reported insiders converting 45,588 LLC units and related Class B shares into 45,588 Class A shares, then selling 45,588 Class A shares in the open market. The weighted average sale price was $40.07 per share across multiple trades within a narrow range.
How do Goosehead Insurance (GSHD) LLC units relate to Class A and Class B stock?
Each Goosehead Insurance LLC Unit, together with a share of Class B Common Stock, may be converted into one share of Class A Common Stock at any time. The filing notes that these LLC Units do not expire, providing ongoing flexibility for future conversions into Class A shares.
What ongoing holdings do Goosehead Insurance (GSHD) insiders report after these transactions?
After the reported transactions, a Goosehead Insurance reporting person directly holds 7,004,768 shares of Class B Common Stock. They also hold LLC Units indirectly representing 1,766,355 underlying Class A shares and directly representing 132,349 and 182,349 underlying Class A shares, indicating a large continuing economic interest.
Who are the reporting persons in this Goosehead Insurance (GSHD) Form 4 filing?
The Form 4 lists the Mark & Robyn Jones Descendants Trust 2014, Mark Evan Jones and Robyn Mary Elizabeth Jones as reporting persons. Mark Evan Jones is Executive Chairman, and both individuals are directors and members of a 10% owner group, reflecting significant insider ownership.
AI-generated analysis. How Rhea-AI works. Not financial advice.
