STOCK TITAN

Goosehead (NASDAQ: GSHD) insiders tied to Executive Chairman Jones sell 45,588 shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Goosehead Insurance insiders associated with Executive Chairman Mark Evan Jones and director Robyn Mary Elizabeth Jones reported ownership changes involving both common stock and LLC units. They converted 45,588 LLC units and corresponding Class B shares into 45,588 shares of Class A Common Stock at $0.00 per share, then sold 45,588 Class A shares in an open-market transaction at a weighted average price of $40.07 per share, with individual sale prices between $40.00 and $40.51. After these transactions, a reporting person continues to hold 7,004,768 shares of Class B Common Stock directly, as well as LLC units indirectly representing 1,766,355 underlying Class A shares and directly representing 132,349 and 182,349 underlying Class A shares.

Positive

  • None.

Negative

  • None.
Insider Mark & Robyn Jones Descendants Trust 2014, Jones Mark Evan, Jones Robyn Mary Elizabeth
Role null | Executive Chairman | null
Sold 45,588 shs ($1.83M)
Type Security Shares Price Value
Conversion LLC Units in Goosehead Financial, LLC 45,588 $0.00 --
Conversion Class B Common Stock 45,588 $0.00 --
Conversion Class A Common Stock 45,588 $0.00 --
Sale Class A Common Stock 45,588 $40.07 $1.83M
holding LLC Units in Goosehead Financial, LLC -- -- --
holding LLC Units in Goosehead Financial, LLC -- -- --
holding LLC Units in Goosehead Financial, LLC -- -- --
holding Class A Common Stock -- -- --
holding Class B Common Stock -- -- --
holding Class A Common Stock -- -- --
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
Holdings After Transaction: LLC Units in Goosehead Financial, LLC — 7,004,768 shares (Direct, null); Class B Common Stock — 7,004,768 shares (Direct, null); Class A Common Stock — 45,588 shares (Direct, null); LLC Units in Goosehead Financial, LLC — 1,766,355 shares (Indirect, By Trust); Class B Common Stock — 1,766,355 shares (Indirect, By Trust)
Footnotes (1)
  1. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.51, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Class A shares sold 45,588 shares Open-market sale of Class A Common Stock
Weighted average sale price $40.07 per share Class A sale, prices between $40.00 and $40.51
Class B shares after conversion 7,004,768 shares Directly held Class B Common Stock following conversion
Indirect LLC units 1,766,355 underlying shares LLC Units indirectly held, convertible to Class A
Direct LLC units (block 1) 132,349 underlying shares LLC Units directly held, convertible to Class A
Direct LLC units (block 2) 182,349 underlying shares LLC Units directly held, convertible to Class A
Converted LLC units 45,588 units Converted into 45,588 Class A shares at $0.00
Class B Common Stock financial
"Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
LLC Units in Goosehead Financial, LLC financial
"LLC Units in Goosehead Financial, LLC with underlying Class A Common Stock"
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative conversion financial
"Transaction action classified as derivative conversion with code C"
10% owner group financial
"Reporting persons are identified as members of a 10% owner group"
open-market sale financial
"Sale in open market or private transaction for Class A shares"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mark & Robyn Jones Descendants Trust 2014

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/26/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class B Common Stock05/26/202605/26/2026C45,588D$07,004,768D(1)
Class A Common Stock05/26/202605/26/2026C45,588A$045,588D(1)
Class A Common Stock05/26/2026S45,588D$40.07(2)0D(1)
Class A Common Stock38,851D(3)
Class B Common Stock182,349D(3)
Class A Common Stock71,565D(4)
Class B Common Stock132,349D(4)
Class B Common Stock1,766,355IBy Trust(5)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
LLC Units in Goosehead Financial, LLC$005/26/2026C45,588 (6) (6)Class A Common Stock45,588$07,004,768D(1)
LLC Units in Goosehead Financial, LLC$0 (6) (6)Class A Common Stock182,349182,349D(3)
LLC Units in Goosehead Financial, LLC$0 (6) (6)Class A Common Stock132,349132,349D(4)
LLC Units in Goosehead Financial, LLC$0 (6) (6)Class A Common Stock1,766,3551,766,355IBy Trust(5)
1. Name and Address of Reporting Person*
Mark & Robyn Jones Descendants Trust 2014

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
Jones Mark Evan

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)XOther (specify below)
Executive ChairmanMember of 10% owner group
1. Name and Address of Reporting Person*
Jones Robyn Mary Elizabeth

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
Explanation of Responses:
1. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.51, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
3. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
5. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
6. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Remarks:
/s/ Martin Thornthwaite, as Attorney-in-Fact for Mark & Robyn Jones Descendants Trust 201405/26/2026
/s/ Martin Thornthwaite, as Attorney-in-Fact for Mark Evan Jones05/26/2026
/s/ Martin Thornthwaite, as Attorney-in-Fact for Robyn Mary Elizabeth Jones05/26/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Goosehead Insurance (GSHD) report in this Form 4?

Goosehead Insurance reported insiders converting 45,588 LLC units and related Class B shares into 45,588 Class A shares, then selling 45,588 Class A shares in the open market. The weighted average sale price was $40.07 per share across multiple trades within a narrow range.

How many Goosehead Insurance (GSHD) shares were sold and at what price?

Insiders reported selling 45,588 shares of Goosehead Insurance Class A Common Stock in an open-market transaction. The weighted average sale price was $40.07 per share, with individual trades executed between $40.00 and $40.51, according to the detailed pricing disclosure in the footnotes.

How do Goosehead Insurance (GSHD) LLC units relate to Class A and Class B stock?

Each Goosehead Insurance LLC Unit, together with a share of Class B Common Stock, may be converted into one share of Class A Common Stock at any time. The filing notes that these LLC Units do not expire, providing ongoing flexibility for future conversions into Class A shares.

What ongoing holdings do Goosehead Insurance (GSHD) insiders report after these transactions?

After the reported transactions, a Goosehead Insurance reporting person directly holds 7,004,768 shares of Class B Common Stock. They also hold LLC Units indirectly representing 1,766,355 underlying Class A shares and directly representing 132,349 and 182,349 underlying Class A shares, indicating a large continuing economic interest.

Who are the reporting persons in this Goosehead Insurance (GSHD) Form 4 filing?

The Form 4 lists the Mark & Robyn Jones Descendants Trust 2014, Mark Evan Jones and Robyn Mary Elizabeth Jones as reporting persons. Mark Evan Jones is Executive Chairman, and both individuals are directors and members of a 10% owner group, reflecting significant insider ownership.