Goosehead Insurance (GSHD) insiders log net sale of 5,486 Class A shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Goosehead Insurance, Inc. insiders reported a net open-market sale of 5,486 Class A shares. On April 28–29, 2026, they converted 5,486 LLC Units and matching Class B shares into Class A Common Stock and sold the same number of Class A shares at weighted average prices around $48–$49 per share.
After these transactions, they continue to hold significant interests through Class B Common Stock and LLC Units in Goosehead Financial, LLC, as shown by positions tied to over 1.7 million underlying Class A shares indirectly and additional direct holdings.
Positive
- None.
Negative
- None.
Insights
Form 4 shows modest net insider selling paired with routine conversions.
The filing details an exercise-and-sell pattern where insiders converted 5,486 LLC Units and related Class B shares into Class A stock, then sold 5,486 Class A shares in open-market trades around $48–$49 per share.
The transactionSummary flags a net-sell direction but the derivativeSummary shows large remaining LLC Unit positions corresponding to over 1.7 million underlying Class A shares held indirectly plus additional direct positions. Overall, this looks like limited liquidity activity rather than a major change in ownership exposure.
Insider Trade Summary
Net Seller: 5,486 shares ($263,889)
Net Sell
16 txns
Insider
Mark & Robyn Jones Descendants Trust 2014, Jones Mark Evan, Jones Robyn Mary Elizabeth
Role
null | Executive Chairman | null
Sold
5,486 shs ($264K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | LLC Units in Goosehead Financial, LLC | 5,307 | $0.00 | -- |
| Conversion | Class B Common Stock | 5,307 | $0.00 | -- |
| Conversion | Class A Common Stock | 5,307 | $0.00 | -- |
| Sale | Class A Common Stock | 5,307 | $48.07 | $255K |
| Conversion | LLC Units in Goosehead Financial, LLC | 179 | $0.00 | -- |
| Conversion | Class B Common Stock | 179 | $0.00 | -- |
| Conversion | Class A Common Stock | 179 | $0.00 | -- |
| Sale | Class A Common Stock | 179 | $49.06 | $9K |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
LLC Units in Goosehead Financial, LLC — 7,208,886 shares (Direct, null);
Class B Common Stock — 7,208,886 shares (Direct, null);
Class A Common Stock — 5,307 shares (Direct, null);
LLC Units in Goosehead Financial, LLC — 1,766,355 shares (Indirect, By Trust);
Class B Common Stock — 1,766,355 shares (Indirect, By Trust)
Footnotes (1)
- Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.05 to $49.07, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.00 to $48.40, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Key Figures
Class A shares sold: 5,486 shares
Sale price (179-share block): $49.06 per share (weighted average)
Sale price (5,307-share block): $48.07 per share (weighted average)
+5 more
8 metrics
Class A shares sold
5,486 shares
Open-market sales on April 28–29, 2026
Sale price (179-share block)
$49.06 per share (weighted average)
Class A sale on April 28, 2026
Sale price (5,307-share block)
$48.07 per share (weighted average)
Class A sale on April 29, 2026
Indirect LLC Units underlying
1,766,355 underlying shares
LLC Units held indirectly, exercisable into Class A
Direct LLC Units underlying (position 1)
132,349 underlying shares
LLC Units held directly, exercisable into Class A
Direct LLC Units underlying (position 2)
182,349 underlying shares
Additional direct LLC Units into Class A
Net buy/sell direction
Net-sell of 5,486 shares
transactionSummary netBuySellShares and direction
Exercise/Conversion shares
5,486 shares converted
LLC Units and Class B to Class A on April 28–29, 2026
Key Terms
LLC Units in Goosehead Financial, LLC, Class B Common Stock, weighted average price, derivative conversion, +2 more
6 terms
LLC Units in Goosehead Financial, LLC financial
"security_title": "LLC Units in Goosehead Financial, LLC""
Class B Common Stock financial
"security_title": "Class B Common Stock""
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative conversion financial
"transaction_action": "derivative conversion""
10% owner group financial
"other": "Member of 10% owner group""
indirectly by financial
"held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones"
FAQ
What insider activity did Goosehead Insurance (GSHD) report in this Form 4?
The Form 4 reports insiders converting 5,486 LLC Units and related Class B shares into Class A Common Stock, then selling 5,486 Class A shares in open-market transactions around $48–$49 per share. The filing also shows substantial remaining positions in LLC Units and Class B shares.
What conversions accompanied the Goosehead Insurance (GSHD) insider sales?
Before selling, insiders converted 5,486 LLC Units in Goosehead Financial, LLC and corresponding Class B Common Stock into 5,486 Class A shares. These derivative conversions effectively transformed partnership-style and high-vote equity into tradable Class A Common Stock that was then sold in the market.
Do Goosehead Insurance (GSHD) insiders still hold significant LLC Units after these transactions?
Yes. The derivativeSummary shows continuing holdings of LLC Units in Goosehead Financial, LLC corresponding to 1,766,355 underlying Class A shares held indirectly, plus direct LLC Unit positions linked to 132,349 and 182,349 underlying Class A shares. These positions indicate large ongoing economic exposure.
Who are the reporting persons in this Goosehead Insurance (GSHD) Form 4?
Reporting persons include the Mark & Robyn Jones Descendants Trust 2014, and individuals Mark Evan Jones and Robyn Mary Elizabeth Jones. Footnotes explain which Class A, Class B, and LLC Unit holdings are direct, indirect through trusts, or held separately by each spouse.