Goosehead (GSHD) insiders convert units, sell Class A shares at ~$87–$89
Rhea-AI Filing Summary
Insiders from the Mark & Robyn Jones family reported multiple equity transactions in Goosehead Insurance, Inc. (GSHD). The Mark & Robyn Jones Descendants Trust 2014, and trustees Mark Evan Jones and Robyn Mary Elizabeth Jones, recorded conversions of Class B/LLC units into Class A common stock on 08/14/2025 and 08/15/2025 and several sales of Class A shares on those dates. Conversion entries (code C) include 21,391 Class A shares on 08/14/2025 and 600 Class A shares on 08/15/2025. Sales (code S) on 08/14/2025 totaled 21,391 Class A shares sold in multiple tranches at weighted-average prices reported as $87.38, $88.55 and $89.29; an additional 600 Class A shares were sold on 08/15/2025 at a weighted-average price of $87.01. The filing discloses remaining beneficial holdings and indirect trust holdings, including large Class B/LLC unit positions held indirectly by trust arrangements.
Positive
- Detailed disclosure of transactions, including transaction codes, dates, share counts, and weighted-average prices
- Clear identification of reporting persons and their roles as trustees, directors, and 10% owners
- Footnotes commit to provide per-price breakdowns for weighted-average sales prices upon request
Negative
- Insiders sold Class A shares shortly after converting units, reducing direct Class A holdings reported
- Weighted-average prices used rather than per-trade prices in the main table (requires follow-up for exact allocations)
Insights
TL;DR: Significant insider conversions and timed sales by trust-affiliated insiders, with weighted-average sale prices disclosed across multiple tranches.
The Form 4 shows the Mark & Robyn Jones Descendants Trust 2014 and its trustees executed conversions of Class B/LLC units into Class A shares and sold Class A shares across 08/14/2025 and 08/15/2025. The sale transactions are reported with weighted-average prices for multiple tranches: $87.38, $88.55, $89.29, and $87.01. Conversions increased Class A share counts reported following the transactions. These entries are routine disclosures of insider liquidity from trust-held units converted into tradable Class A stock and then partially sold; the filing supplies the detailed share counts and price ranges necessary for transactional transparency.
TL;DR: Trustees disclosed conversions and sales; filings identify direct and indirect holdings and commit to provide per-price breakdowns on request.
The filing clearly identifies reporting persons (the Descendants Trust and trustees Mark Evan Jones and Robyn Mary Elizabeth Jones), their roles (directors, 10% owners, officer titles), and the nature of indirect ownership through trusts. Footnotes state weighted-average pricing and the reporting person’s willingness to provide full per-price allocation on request, which enhances compliance transparency. The filing also documents signatures by an attorney-in-fact, indicating proper execution procedures.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | LLC Units in Goosehead Financial, LLC | 600 | $0.00 | -- |
| Conversion | Class B Common Stock | 600 | $0.00 | -- |
| Conversion | Class A Common Stock | 600 | $0.00 | -- |
| Sale | Class A Common Stock | 600 | $87.01 | $52K |
| Conversion | LLC Units in Goosehead Financial, LLC | 21,391 | $0.00 | -- |
| Conversion | Class B Common Stock | 21,391 | $0.00 | -- |
| Conversion | Class A Common Stock | 21,391 | $0.00 | -- |
| Sale | Class A Common Stock | 17,831 | $87.38 | $1.56M |
| Sale | Class A Common Stock | 2,860 | $88.55 | $253K |
| Sale | Class A Common Stock | 700 | $89.29 | $63K |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Footnotes (1)
- Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.00 to $87.93, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.02 to $89.01, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.02 to $89.75, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.00 to $87.04, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
